HERA, a luxury makeup brand from Seoul, Korea, will hold the "HERA 〈Marbelous Romance〉 Exclusive Pop Up Event" at Kirei Kirei Studio on the 2nd floor of Hankyu Umeda Main Store from Wednesday, August 5 to Tuesday, August 11, 2026.
HERA, operated by Amorepacific Japan Co., Ltd., will release limited items from its Summer Collection 〈Marbelous Romance〉 at this event, exclusively at Hankyu Umeda Main Store and Hankyu Beauty Online. The collection expresses the heart-fluttering thrill of the moment of falling in love through marble patterns, delicate shine and soft colors.
Limited Items from the Summer Collection 〈Marbelous Romance〉, Expressing the Thrill of Love
HERA's Summer Collection 〈Marbelous Romance〉 features marble patterns that mirror a wavering heart, delicate shine that glows in summer sunlight, and limited colors that give a natural flush. Through this collection, a refined romance that is not only sweet is created.
Sensual Nude Gloss
The Sensual Nude Gloss, arriving in three limited colors, delivers a glossy shine and a voluminous finish.
The translucent, shiny texture, with its high-gloss formula, makes vertical lip lines less noticeable. It creates moisture-filled, plumped-looking lips. It contains moisturizing ingredients*1 and a clinging shine covering polymer*2 for a rich, moisturized feel and an effortless wear. It also contains menthol*3 for a subtle cooling sensation.
*1 Phytosterols, evening primrose oil (all moisturizing ingredients)
*2 Dipentaerythrityl pentaisostearate (adhesive ingredient)
*3 Cooling ingredient
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3 limited colors: #133 Rosy Cherry, #410 Serenade, #010 Bare Romance
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Net content: 6.5 g
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Price (tax included): ¥4,400
Airy Powder Primer N 001 Koi
A limited color has arrived for the powder-type primer. Delicate micro pearls in blue, pink and silver are blended in exquisite balance, naturally correcting skin tone while leading to delicately glowing skin.
Veil-light fine-particle powder smooths pores and texture, creating an even, refined impression of skin. HERA explains that its original clay powder formula absorbs excess sebum and keeps the translucency created by the makeup effect and a smooth finish for 24 hours. It is designed for multiple uses: as a primer before makeup, to finish makeup and for touch-ups. A slim compact and a high-quality dedicated brush are included.
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1 limited color
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Net content: 8.5 g
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Price (tax included): ¥6,490
Blush #100 Gleam Rosy
A limited highlighter has joined the blush series, which gives a luxurious glow and a natural flush. Its delicate radiance, as if reflecting a faintly flickering summer romance, brings out the skin's natural beauty and creates glowing skin in a single swipe.
The moist, smooth texture blends into the skin, and the more you layer it, the more it expresses an elegant glow that seems to hold the light. Its delicate yet low-fallout formula adheres evenly to the skin and reflects light softly, finishing in glowing skin that looks filled with moisture from within.
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1 limited color
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Net content: 5.5 g
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Price (tax included): ¥5,390
Advance Release of the Liquid Blush for Dewy Skin That Glows from Within
The 〈Reflection Liquid Blush〉, which blends light and color into the skin to create a translucency and glow that seems to radiate from within, will be released in advance of its nationwide launch. Its fresh texture, with 70%*1 skincare ingredients, adheres to the skin and keeps moisture-filled dewy skin and a natural flush for a long time.
*1 Includes water
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5 colors in total: 183 Rosy, 203 Bébé, 422 Lingerie, 360 Cherry Bomb (counter exclusive), 227 Dolly Peach (counter exclusive)
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Net content: 7.5 g
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Price (tax included): ¥4,840
Special Gifts and Makeup Services at the Limited Event
The pop-up event offers visit gifts and purchase gifts. All gifts are available only at Hankyu Umeda Main Store and are limited in number, so some gifts may not be combinable.
Visit Gifts
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Those who newly add the official LINE account as a friend will receive a sample set of three UV protectors.
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Those who newly sign up for the HERA official membership will receive a mini bottle of Comfy Conditioning Essence.
Purchase Gifts
- Those who purchase two or more eligible items, including the Marbelous Romance Collection, will receive a HERA original pouch.
- Those who purchase ¥13,000 (tax included) or more, including the Marbelous Romance Collection, will receive a Black Cushion Foundation (special size).
Services by HERA's Exclusive Makeup Artists
Makeup lessons and touch-up services will be offered by HERA's exclusive makeup artists, who are visiting from Korea.
Makeup Lessons (reservation required, purchase conditions apply)
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Scheduled dates: Saturday, August 8 to Sunday, August 9, 2026
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Location: HERA, 3rd floor, Hankyu Umeda Main Store
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Lesson details:
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Special Collection Lesson (duration: 60 minutes; purchase condition: ¥20,000 or more, tax included)
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Personal Makeup Lesson (duration: 90 minutes; purchase condition: ¥25,000 or more, tax included)
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K-Celebrity Makeup Lesson (duration: 75 minutes; purchase condition: ¥22,000 or more, tax included)
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HERA Seoul Beauty Makeup Lesson (duration: 60 minutes; purchase condition: ¥20,000 or more, tax included)
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Reservation gift: Original brush set
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Reservation details here: HERA Makeup Lesson Reservation Site
Touch-Up Service (first come, first served; no purchase required)
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Scheduled dates: Saturday, August 8 to Sunday, August 9, 2026
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Location: Kirei Kirei Studio, 2nd floor, Hankyu Umeda Main Store
HERA, the Luxury Makeup Brand Sending Out Beauty from Seoul
With the keyword "HERE. NOW. MYSELF.," HERA has established its position as a luxury brand at the forefront of beauty and Seoul culture trends.
The "SEOULISTA," people living in Seoul, a source of trends, value living confidently as themselves right here, right now, in this moment. They do not conform to standardized beauty standards; they treat what sets them apart as their own unique beauty, are confident in who they are, and express themselves with sophistication and intellectual elegance.
Under the concept of "Contemporary Seoul Beauty," HERA has elevated people's beauty since its birth in 1995. It harmonizes fast-changing trends with the Seoulistas' unique sensibilities and sends out the Seoul beauty that symbolizes the era to the world.
