PAUL & JOE BEAUTE launched a Tint Rouge with a lasting wet-look shine on Saturday, August 1, 2026. Alongside the launch, it is also running a gift campaign with an original novelty and a Tint Selection that comes with a mini size.
New "Tint Rouge" and the Novelty Campaign
PAUL & JOE BEAUTE, a brand developed by Albion Co., Ltd., launched a Tint Rouge with a lasting wet-look shine on Saturday, August 1, 2026.
To commemorate the launch, customers who purchase PAUL & JOE BEAUTE cosmetics, including the Gel Tint Rouge, for ¥6,600 or more (tax included) will receive an "Original Plush Tint Holder" while supplies last.
This novelty is offered at each store and on the e-commerce site, limited to one per person. It ends when supplies run out, and it is made for the regular Gel Tint Rouge only, so it cannot be used with the mini size or other lip items. Some stores and online stores may not carry it.
"Tint Selection" with a Mini Size Also Arrives
At the same time, the "Tint Selection," which comes with a mini-size Gel Tint Rouge (02) for each Gel Tint Rouge, has also been available since Saturday, August 1.
As with the novelty, it ends when supplies run out, and some stores and online stores may not carry it.
About PAUL & JOE BEAUTE
PAUL & JOE BEAUTE is a cosmetics brand that "proposes the lifestyle of Parisian women who enjoy life to the fullest."
It offers products that are not only about makeup effects but are also fun to look at, touch and display, and that bring happiness just by owning them. The brand aims to share a lifestyle that fills not only oneself but also the people around you with happiness.
More Information
Details of this campaign and the products can be found on the official website below.
