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BANILA CO Appoints Beauty Creator Taketarou as Its First Official Ambassador in Japan

"BANILA CO," a global cosmetics brand from Korea, announced on August 3, 2026 that it has appointed beauty creator Taketarou as its official ambassador in Japan.

Taketarou is known as a beauty creator who enjoys great popularity, especially among Gen Z. Together with Taketarou, BANILA CO says it will deliver a new K-Beauty experience to customers in Japan.

BANILA CO x TAKETAROU

Beauty Creator Taketarou Becomes BANILA CO's First Official Ambassador in Japan

BANILA CO has welcomed beauty creator Taketarou as the brand's first official ambassador in Japan.

Taketarou is scheduled to appear in a wide range of promotions in turn, including social media content, campaign visuals and special projects.

Background to Appointing Beauty Creator Taketarou

BANILA CO JAPAN explains that the background to appointing Taketarou is that he combines a strong ability to share beauty information with high relatability and is supported by many fans.

The partnership as an official ambassador came about because the brand's philosophy of "delivering small moments of happiness to each person's daily life through makeup," Taketarou's values of enjoying beauty, and his attitude of valuing communication with customers in Japan resonated deeply with one another.

Future Activities and Comment from Taketarou

Starting with his appointment as official ambassador, Taketarou and BANILA CO will carry out a variety of brand projects.

The main activities are as follows.

  • Participation in new product launch campaigns

  • Appearances in official social media content and release of collaboration videos

  • Special projects to commemorate his appointment as ambassador

  • Use in campaign visuals in stores and on the web

BANILA CO JAPAN says it will continue to share the brand experience while creating new points of contact with customers in Japan.

BANILA CO logo

On his appointment as official ambassador, Taketarou commented, "I still can't believe I get to work with BANILA CO in this way, a brand I've loved using for a long time. I want to share BANILA CO's appeal and the goodness of its products with everyone in a way that's fun, easy to understand and cute, from my own perspective!"

Taketarou's Profile

Taketarou is a beauty creator and influencer affiliated with WOWs Inc. Calling himself "Japan's No. 1 beauty guy in cosmetics consumption," he shares a wide range of beauty content, including makeup, skincare and beauty trends, mainly on TikTok, Instagram and YouTube.

With more than 1.5 million followers in total, he has won the support of many beauty fans with his easy-to-follow, approachable video style and high makeup skills.

Brand Overview of "BANILA CO"

BANILA CO is a global cosmetics brand from Korea. It offers a wide lineup including base makeup, skincare and lip makeup, starting with the "Clean It Zero Cleansing Balm" series, whose cumulative sales continue to set new records worldwide.

In Japan, it sells its products through e-commerce malls such as Qoo10, Rakuten Ichiba and Amazon, as well as variety stores nationwide.

clean it zero original cleansing balm

Official information on BANILA CO is available here.

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