"POWDER ROOM," a leading Korean beauty platform, will hold "The 2nd K-BEAUTY FAN-MEET UP in KOREA," an offline event for Japanese consumers, on August 8, 2026 at the POWDER ROOM headquarters in Gangnam, Seoul.
This event is a global fan community program in which Korean cosmetics brands and Japanese consumers interact directly and can experience the brands' worlds and products. Following the success of the first event, this is the second edition, held about two months later.
A K-BEAUTY Event for Japanese Consumers Held in Seoul
POWDER ROOM is expanding its global offline programs for Japanese consumers in earnest.
At the first event, participants deepened their understanding of and affinity for the brands and products by experiencing them in person, and many became fans of the brands. In addition, participants' social media posts sharing the event and product reviews spread naturally, and the event ended with high satisfaction.
Introducing the Participating Brands "SKIN1004" and "SENSEL"
For this second edition, "SKIN1004," a skincare brand committed to natural-derived ingredients, and "SENSEL," a makeup brand that proposes "Quick Beauty," will take part.
Natural Skincare "SKIN1004"
SKIN1004 is a skincare brand that effectively delivers the power of natural-derived ingredients to the skin. It continues to grow, with strengths in gentleness to the skin, product performance that leads to healthy skin, and a brand story that is easy for consumers to understand.
"SENSEL," Proposing Quick Beauty
SENSEL is a makeup brand that proposes "Quick Beauty," which allows anyone to complete their makeup easily and quickly even in a busy daily life. It offers a new makeup experience through its ease of use and refined color lineup.
Event Details and What Participants Will Experience
At this event, representative items from each brand, including new products, will be introduced, centered on SKIN1004's "Centella Teca Ampoule" and SENSEL's "Quick Tint."
On the day, brand representatives will personally introduce the brand stories and the appeal of the products, and participants can freely try the products themselves and experience the brands more deeply through Q&A on how to use them, recommended routines and the background of product development.
This event is a valuable opportunity for Japanese consumers and brands to interact directly, and it is also highly meaningful for both brands in that they can directly see the real reactions and opinions of the local target audience. The plan is to collect multifaceted global insights, such as product usage experiences, points people like and purchase intent, and use them in future strategies for the Japanese market.
Future Outlook as a Bridge for K-BEAUTY
A POWDER ROOM representative commented, "The first 'K-BEAUTY FAN-MEET UP,' held in June, received high praise from both Japanese consumers and brands and ended with great success. In response to that reaction, we decided to hold the second edition in a short period of about two months."
The representative also said, "Going forward, we will continue to develop diverse global programs, both online and offline, and, as a bridge connecting Korean beauty brands and overseas consumers, further expand opportunities for brands and consumers to meet directly in the Japanese market."
Detailed information about POWDER ROOM can be found on the official website below.
