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JUNGSAEMMOOL Previews Items Debuting Offline in Japan at Tokyu Plaza Omotesando Pop-Up

JUNGSAEMMOOL POPUP EVENT

Korean makeup artist brand "JUNGSAEMMOOL" will hold a limited-time pop-up on the 3rd floor of Tokyu Plaza Omotesando "Omokado" for 16 days, from Monday, August 10 to Tuesday, August 25, 2026.

At the venue, in addition to popular JUNGSAEMMOOL items, products from the skin care line "BeginS by JUNGSAEMMOOL" and the men's line "JUNGSAEMMOOL MEN" will be displayed together.

Through the wide-ranging items of the three brands, visitors will have the chance to experience the world unique to JUNGSAEMMOOL.

Limited-time pop-up at Tokyu Plaza Omotesando "Omokado"

This pop-up is set in a clean, premium space full of summer mood. Visitors can enjoy a special beauty experience together with "TWS," the image models for all three brands.

Period: Monday, August 10 – Tuesday, August 25, 2026, 11:00–20:00

Venue: Tokyu Plaza Omotesando "Omokado," 3rd floor

Address: 4-30-3 Jingumae, Shibuya-ku, Tokyo

* Event details may change or the event may be canceled without notice.

Advance-release items making their first offline appearance in Japan

At this pop-up, the following new products will be released in advance, ahead of their launch at offline stores in Japan.

Essential Mool Cream

Essential Mool Cream

A moisturizing wrapping cream with a fresh, watery liquid texture that turns into a cream the moment it is applied.

Blending one pump over the whole face before makeup creates a luminous, glowing finish.

Price: ¥4,070 (tax included)

Essential Hydro Base Prep

Essential Hydro Base Prep

A tone-fit prep that keeps makeup color looking as fresh as when it was first applied.

Blending two pumps over the whole face before makeup helps maintain a beautiful makeup finish.

Price: ¥4,070 (tax included)

Artist Eye Palette Core

Artist Eye Palette Core

An eye palette created from JUNGSAEMMOOL's own eye analysis, focusing on the "personal color of the eyes." With this single palette, you can create a cohesive look from eye makeup to cheeks.

3 shades in total. Price: ¥4,290 (tax included)

Plenty of campaigns and purchase perks

At this pop-up, there are a follow-and-review campaign on the official social media accounts, novelties based on purchase amount, a choice of TWS original items with purchases of the target brands, and the venue-only "Micro Shopping Bag Challenge."

Official social media follow campaign

Social media event announcement

Follow the official social media accounts of JUNGSAEMMOOL and BeginS to receive a sachet of "JUNGSAEMMOOL Essential Mool Cream Light."

In addition, if you post a review of the pop-up on social media between Monday, August 10 and Tuesday, August 25, 2026, you will have a chance to win a "BeginS Seeding Kit + JUNGSAEMMOOL / BeginS TWS item" in a prize drawing.

POPUP exclusive! Micro Shopping Bag Challenge

Micro Shopping Challenge

When you purchase ¥10,000 (tax included) or more, you can choose the "Micro Shopping Bag Challenge" as one of the perks.

It is a challenge in which you pack as many of the eligible items as you like into a micro shopping bag within a time limit of 40 seconds, and take them home.

* Please check the details of the Micro Shopping Bag Challenge in store.

Novelties based on purchase conditions

Purchase perks

At the pop-up venue, a variety of perks are available depending on the purchase amount and the brand purchased.

You can choose one of either the novelties by purchase amount or the TWS original items.

  • Purchase of 1 or more items (no minimum amount): Keycap keyring + original sticker

  • Purchase of ¥3,000 (tax included) or more: 1 random "Artist Cushion Blush Mini"

  • Purchase of ¥6,000 (tax included) or more: 1 random "Pro Lasting Flawless Fit Mesh Cushion Mini"

  • Purchase of ¥10,000 (tax included) or more: 1 turn at the "Micro Shopping Bag Challenge"

TWS original items will also be available.

  • Purchase of ¥2,970 (tax included) or more of BeginS products: Unreleased TWS photocards (set of 6) + pin badge set

  • Purchase of ¥3,520 (tax included) or more including JUNGSAEMMOOL products: 1 TWS heart keyring

* Each perk is available in limited quantities and ends when supplies run out.

* Even if multiple conditions are met, only one type can be chosen per person, including the Micro Shopping Bag Challenge, from the novelties by purchase amount and the TWS original items. Receiving duplicate perks is not possible.

* The perk images are for illustration purposes.

* The contents and specifications of the perks may change without notice.

* For details such as the conditions for receiving perks and the eligible products, please check in store.

POPUP product lineup

At the pop-up, a wide range of products from JUNGSAEMMOOL, BeginS by JUNGSAEMMOOL and JUNGSAEMMOOL MEN will be sold.

JUNGSAEMMOOL products

JUNGSAEMMOOL products

BeginS by JUNGSAEMMOOL products

BeginS by JUNGSAEMMOOL products

JUNGSAEMMOOL MEN products

About image models TWS

TWS is a six-member boy group, a younger sibling group of SEVENTEEN, that debuted on January 22, 2024 with their 1st Mini Album "Sparkling Blue."

The group name is short for "TWENTY FOUR with SEVEN, WITH US," and means "always with TWS." They carry the banner of their own music genre, "Boyhood Pop," which grew out of their fresh, bright team identity, and their activities stir the pure and beautiful sensibility of boyhood.

The members are SHINYU, DOHOON, YOUNGJAE, HANJIN, JIHOON and KYUNGMIN. On Tuesday, August 4, 2026, they are scheduled to release their Japan 2nd Single "SODA SODA."

About the JUNGSAEMMOOL brand

JUNGSAEMMOOL was launched in Korea in 2015 by Jung Saem Mool, a makeup artist leading the K-beauty world, under the concept "Find your own beauty." It arrived in Japan in 2022.

It is loved by many people as a professional makeup brand that can recreate a makeup artist's techniques. Jung Saem Mool is also said to be the originator of the "translucent makeup" that characterizes Korean makeup, and continues to create products based on that know-how and refined skill.

BeginS by JUNGSAEMMOOL

Launched in 2024, this brand inherits the professional makeup know-how and trust of Jung Saem Mool, focusing on basic skin care and base makeup. In Japan, it began its rollout in 2025.

JUNGSAEMMOOL MEN

A makeup brand dedicated to men, created by Jung Saem Mool. Its lineup of simple, easy-to-use products developed for men's skin, which differs from women's, aims to lead men to a confident look.

About the operating company

Korea Koryo Ginseng Co., Ltd. logo

This pop-up event is operated by Korea Koryo Ginseng Co., Ltd. The company was founded in 2008 and began its Korean cosmetics import agency business in 2011.

As the authorized distributor in Japan for more than 20 brands so far, it has introduced many Korean cosmetics brands to Japan and has led today's boom.

Brands in this article

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