The counseling brand "TWANY" will release the medicated hair-growth serum "TWANY Hair Growth Serum" on Saturday, August 8, 2026, as an out-of-bath hair care series that focuses on hair concerns that change with age.
This serum aims to condition the scalp environment and nurture thick, beautiful hair with body from the roots.
The price is ¥5,500 (tax included) for 130 mL, and ¥5,280 (tax included) for the 130 mL refill.
A new hair care habit focused on mature hair concerns
TWANY is a lifetime counseling brand that stays close to the "rhythm of beauty" of a day, a month, a year and a lifetime, and guides each person toward the beauty they seek.
According to the company, as adult women age, some come to feel that "at some point my hair stopped doing what I want."
Changes such as waviness, dryness and a lack of volume and body are said to make daily styling difficult and can lead women to give up on a hairstyle that feels like themselves.
TWANY focused on the true cause of these changes: the "mature cuticle※1," which becomes damaged and fragile due to external stress and age.
Bringing together its hair care technology, the brand aims to lead to beautiful hair that lets you enjoy a hairstyle that feels like you at any age.
※1 Cuticles that have become damaged and brittle due to external stress and age
A medicated hair-growth serum with three active ingredients
The new hair-growth serum is proposed not only as an approach to the loss of firmness, body and volume in hair, but also as care that nurtures thick, long, beautiful hair.
The brand recommends adding daily care for the scalp, just like facial skincare, making this a hair care habit for adults that looks ahead to the hair of the future.
This medicated hair-growth serum has a clean, refreshing feel with a sense of penetration. It aims to prevent hair loss while preventing dandruff and itching and conditioning the scalp environment.
It is said to nurture thick, long, beautiful hair with body from the roots.
Features of "TWANY Hair Growth Serum"
"TWANY Hair Growth Serum" contains the following three active ingredients.
Original active ingredient "t-Flavanone" (trans-3,4'-dimethyl-3-hydroxyflavanone): Acts directly on the hair roots to improve the hair growth cycle, aiming to prevent hair loss and nurture thick, long, beautiful hair.
Active ingredient "nicotinamide": Said to promote blood circulation in the scalp, deliver nutrients in the blood to the hair roots and prevent hair loss.
Active ingredient "piroctone olamine": Aims to prevent dandruff and itching through its bactericidal action.
It also contains Botanical Essence CP-VH1B※ (moisturizing), which includes cherry leaf extract, Himenobotan extract, Swertia japonica extract, Japanese pepper extract, licorice extract powder and eucalyptus extract.
※Cherry leaf extract, Himenobotan extract, Swertia japonica extract, Japanese pepper extract, licorice extract powder, eucalyptus extract
This serum is said to be effective for hair growth, thinning hair, dandruff, itching, prevention of hair loss, promotion of hair growth, promotion of hair regrowth, hair loss after illness or childbirth, and hair nourishment.
The fragrance is a pleasant herbal garden scent, like visiting a herb garden full of colorful plants.
The scent of natural essential oils※ turns hair care time into an enriching moment.
It also uses conformed fragrance blending, designed so that bothersome odors such as age-related body odor and scalp odor do not stand out.
※Part of the fragrance
Massage technique and brand information
A recommended massage technique is also proposed for use with "TWANY Hair Growth Serum."
You care for the whole scalp in steps of stroking, kneading, tapping and pressing, from the hairline to the crown.
Since its birth in 1996, TWANY has been a lifetime counseling brand that stays close to the "rhythm of beauty" and guides each person to the beauty they seek.
Beauty specialists called "Twanists" are said to propose the best beauty plan through careful counseling and support your beauty.
It is available at about 2,000 "TWANY shops" nationwide, and you can find a nearby shop with the "store search" on the brand site.
Web counseling content is also available.
