istyle Retail Inc. will reopen "@cosme STORE Lumine Yurakucho" on Thursday, September 10, 2026, after an expansion and renovation.
The store area will grow to about 1.5 times its former size, and the interior has been refreshed. With a new corner of Korean cosmetics making their Japan debut and a self-service skin measuring device, it evolves into an experience-based store where visitors in the Yurakucho and Ginza area can casually try cosmetics.
An opening campaign will also be held to mark the reopening.
@cosme STORE Lumine Yurakucho to reopen on September 10 after expansion and renovation
With the renovation of @cosme STORE Lumine Yurakucho, istyle Retail Inc. says it aims to create a store that people can casually stop by, not only when looking for a particular cosmetic, but also when they want to see the latest cosmetics or try something in a spare moment.
A key feature is its evolution into an experience-based cosmetics store that can update your daily life.
In addition, istyle Inc. Group is running the "2026 (Reiwa 8) Kumamoto Earthquake Disaster Relief: @cosme Points and Coins Donation" to support the areas affected by the 2026 (Reiwa 8) Kumamoto Earthquake.
For details, see the @cosme Points and Coins Donation page.
Brands making their Japan debut: "@cosme KOREA's PICKS"
In this renovation, the "SEOUL HOT" corner, which is offered at the flagship store "@cosme HONGKONG" in Hong Kong, will be introduced in Japan for the first time as "@cosme KOREA's PICKS."
Brands that can be tried in Japan only at this store, including CHÉRIEXX, Tense, bonamedusa, PO:DL, RISKY, LUBELLE and HARUHUGA, will be on offer as brands making their Japan debut, featuring the latest Korean cosmetics.
The corner is linked to real local beauty trends, and its brands rotate about every two months, giving visitors the chance to discover fresh trend items on every visit.
Includes items sold online, such as through cross-border e-commerce, and items that previously landed in Japan for a limited time (such as at pop-ups)
Self-service skin measuring device and a comfortable in-store environment
In the skincare corner, a self-service skin measuring device equipped with a unique recommendation function that uses @cosme reviews will be introduced on a trial basis.
When the device measures your skin condition, it instantly analyzes and presents products that have received high review ratings from @cosme users whose skin concerns and skin type show similar tendencies to yours.
The measurement results and product information can also be viewed again later on your own smartphone.
In addition, so that even first-time visitors can move around the store smoothly, in-store MAP pop displays are placed throughout the store.
By scanning the QR code on the MAP, you can access the digital MAP on your smartphone, supporting comfortable shopping both online and offline.
The price cards have also been redesigned to be more functional.
While keeping the handwritten POP that is unique to @cosme STORE, each card now adds a compact product description to the product name and price, so the features are clear at a glance. NFC tags and QR codes that take you directly to the @cosme review page just by holding up your smartphone are also included, so you can compare information at your own pace while choosing cosmetics.
A diverse brand lineup and opening campaign
New brands to be carried include Shu Uemura, Kiehl's, IPSA, Shiseido, LUNASOL, Clinique, HERA, POLA, ATHLETIA, est and TAKAMI.
This creates an assortment that meets a wide range of needs, from luxury department-store cosmetics to casual, affordable drugstore cosmetics.
To celebrate the reopening, the following opening campaigns will be held from Thursday, September 10 to Wednesday, September 16, 2026.
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10% points back on all items in the store When you show the points card in the @cosme app, the point return rate on purchases rises from the usual 1 point per ¥100 (excluding tax) to 10 points (1 point = ¥1).
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Sample set gift with purchases of ¥3,300 (tax included) or more A sample set will be given each day during the period, on a first-come, first-served basis, to customers who spend ¥3,300 (tax included) or more at @cosme STORE Lumine Yurakucho. * Purchases of ¥3,300 (tax included) or more in a single transaction are eligible (shopping bags and gift wrapping are excluded). * Available each day on a first-come, first-served basis while supplies last.
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Limited-quantity special sets Special sets from popular brands will be sold for the opening period only. * While supplies last.
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No-miss prize draw A prize draw with no blanks will be held for @cosme app members who purchase products at @cosme STORE Lumine Yurakucho. Everyone who shows their same-day purchase receipt will receive a novelty gift. * Eligible customers are those who showed the points card in the @cosme app at checkout. * Available each day while supplies last.
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Free Lumine Yurakucho-exclusive shopping bag gift Customers who purchase one or more items at @cosme STORE Lumine Yurakucho will receive an original shopping bag commemorating the renovation. * While supplies last.
Store information
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Store name: @cosme STORE Lumine Yurakucho
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Opening date: Thursday, September 10, 2026
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Location: Lumine 1/7F, Lumine Yurakucho, 2-5-1 Yurakucho, Chiyoda-ku, Tokyo
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Business hours: 11:00-21:00
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Main brands carried: Clé de Peau Beauté, SHISEIDO, Decorté, KANEBO, LUNASOL, est, PAUL & JOE, ADDICTION, Shu Uemura, Kiehl's, IPSA, Clinique, ATHLETIA, POLA, HERA, TAKAMI, KATE, MAQuillAGE, CANMAKE, CEZANNE, Wonjungyo, &be, ettusais, excel and more
For details on istyle Inc. and istyle Retail Inc., please see the official website of istyle Inc. and the official website of istyle Retail Inc.
