Love Liner, the eye makeup brand from msh Co., Ltd., will exhibit at the POP UP event "There Is Love in Every Recommendation Exhibition -THE TAG MARKET-," produced by hair and makeup artist Hiro Odagiri.
At this event, products scheduled for a renewal this fall will be displayed and sold in advance of their general release. Visitors can try the renewed products before anyone else.
A POP UP Event Produced by Hiro Odagiri
"There Is Love in Every Recommendation Exhibition -THE TAG MARKET-" is a limited-time POP UP event produced by Hiro Odagiri, who has roughly 4 million followers across social media in total, on the theme of "things I truly want to recommend."
It is not limited to beauty items: brands across genres such as lifestyle and culture will gather. The event is held as a place to enjoy new encounters while learning about each brand's background and the thoughts of its creators.
For this third edition, the scale has been expanded from last year, bringing together a wide variety of brands and content.
"There Is Love in Every Recommendation Exhibition -THE TAG MARKET-" Event Overview
This event will be held at TAKANAWA GATEWAY CITY NEWoMan TAKANAWA South 2F・3F "＋Base 0" ("Plus Base Zero") in Takanawa, Tokyo.
Dates: Saturday, August 22 to Saturday, August 29, 2026
Hours:
Saturday, August 22: 11:00-20:00 (last entry 19:40)
Sunday, August 23: 10:00-18:00 (last entry 17:40)
Monday, August 24 to Friday, August 28: 12:00-20:00 (last entry 19:40)
Saturday, August 29: 11:00-20:00 (last entry 19:40)
Venue: TAKANAWA GATEWAY CITY NEWoMan TAKANAWA South 2F・3F "＋Base 0" ("Plus Base Zero")
Address: 2-21-2 Takanawa, Minato-ku, Tokyo 108-0074
Access: Directly connected to Takanawa Gateway Station (South Exit) on the JR Yamanote Line and Keihin-Tohoku Line
Admission and entry method: Paid admission, advance reservation required
Special website: Special website for "There Is Love in Every Recommendation Exhibition -THE TAG MARKET-"
The event is expected to include displays, sales and sampling of items selected by Hiro Odagiri, collaboration content with various brands, and stage events by Hiro Odagiri.
A Message from Hair and Makeup Artist Hiro Odagiri
Hiro Odagiri works on hair and makeup mainly for magazines and advertisements, and is also active in a wide range of areas, including serving as an advisor and director for cosmetics brands, appearing in the media, and writing books. With extensive beauty knowledge and field experience, he is highly trusted by actresses and models.
His YouTube channel "HIRO BEAUTY CHANNEL" has 1.73 million subscribers and is popular for practical, reproducible makeup techniques and words that stay close to viewers. He has also influenced consumer trends in the beauty market, creating a cosmetics-buying movement known as "Hiro-gai" (buying what Hiro buys).
Regarding this event, Hiro Odagiri says he wants to deliver encounters with "things that move your heart." He hopes it will give visitors a chance to encounter new sensibilities and values and to take a fresh look at their own kind of beauty.
About Love Liner
Love Liner is an eye makeup brand from msh Co., Ltd. It expresses the "kawaii" of the times, and aims to let everyone enjoy makeup casually while valuing individuality and being true to themselves.
Beyond the excitement of the moment you put on makeup, it is also thoroughly particular about functionality and ease of use so that anyone can easily achieve their ideal finish. Its lineup, usable by everyone from beginners to professionals, includes a liquid eyeliner with an original artisan brush designed for easy drawing, a pencil eyeliner with a 1.1 mm oval core, and mascaras and eyebrow products that can be chosen to suit the finish and your preference.
Love Liner aims to "deliver a notch-up 'kawaii' to everyone with technique-free, 'failure-proof eye makeup.'"
