CREATEs Co., Ltd. has given an early preview of its fall/winter 2026 new products: the hair iron "Macaron Straight" and the hair dryer "Nomad Dryer F."
These new products are scheduled to go on sale in October 2026, and are said to aim at making daily hair styling more fun and light.
"KAWAII Magic" for Your Hair: Macaron Straight
The straightening iron "Macaron Straight" joins CREATEs' "Macaron Series."
As the long-awaited straightening iron following the two existing curling irons (32 mm / 38 mm), it is a product that answers user requests.
It features an iron shape that is circular when seen from the side, and is designed so that you can easily enjoy not only straight hair but also curl and wave styles. It should be easy to use even for people not used to curling irons.
It aims to give hair moisture while smoothing the cuticle, leading to a glossy, smooth texture.
With its sweet, round, macaron-like design, it is an item that adds color to your everyday hair styling.
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Product name: Macaron Straight
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Colors: Framboise / Mint / Cassis
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Suggested retail price: ¥7,480 (tax included)
A Compact Dryer That Travels the World: Nomad Dryer F
"Nomad Dryer F" arrives as the newest addition to the "Nomad Dryer" series, which suits a lifestyle not bound by place or time.
It is a foldable flex type that works overseas as well, and was developed on the concept of being able to use a familiar dryer even while traveling.
Because it has a multi-voltage function, it can be used overseas without a voltage converter.
With a lightweight body of about 310 g (excluding cord and nozzle), it achieves powerful airflow and quiet operation. It also has hair-care functions that support quick drying while keeping hair feeling moisturized.
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Product name: Nomad Dryer F
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Colors: Chic Brown / Calm Greige
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Suggested retail price: ¥19,800 (tax included)
About CREATEs
CREATEs Co., Ltd. is a hair-care appliance maker that develops beauty tools under the brand concept "Pro quality for every day."
It has a track record of the No. 1 curling iron share in hair salons.
Starting with the development of the punch perm in 1976, it developed and released Japan's first ion dryer and hair iron. During the "curly hair boom" of the 2000s, irons made in collaboration with celebrity hairstylists became hits, and the company has a history of influencing hair trends.
Its original CREATEs Ion(R) technology is patented and trademarked, and is supported by hairstylists and hair and makeup artists in Japan and abroad.
Share in hair salons (June-July 2025, survey by Seifert Co., Ltd.)
Details such as product specifications and sales information for "Macaron Straight" and "Nomad Dryer F" are scheduled to be released in due course.
The latest CREATEs information is shared on the CREATEs official Instagram. Details can be found on the CREATEs official website.
