au Commerce & Life will hold the "Point Cho-Cho Festival" on its general shopping site "au PAY Marketplace" for a limited time from August 7 to August 12, 2026. The campaign offers point rewards based on the purchase amount and collaboration events with popular shops.
To make summer shopping even more enjoyable, this "Point Cho-Cho Festival" features rewards of up to 36% in Ponta points (exclusive to au PAY Marketplace). Products at special daily prices and discount sales on popular brand cosmetics will also be held.
Main Benefits and Reward Rates of the "Point Cho-Cho Festival"
During the "Point Cho-Cho Festival," Ponta points are awarded according to the purchase amount. Combined with the benefits for Value Members and benefits from stores, the total reward rate may reach up to 36%.
Point Reward Details
Everyone: 2% back on purchases of ¥5,000 or more
Ponta Pass members only: 3% back on purchases of ¥8,000 or more, 4% on ¥10,000 or more, 5% on ¥20,000 or more, 6% on ¥40,000 or more, and 7% on ¥70,000 or more
The reward limit is 5,000 points. These point rewards run from 10:00 a.m. on August 7, 2026 to 9:59 a.m. on August 12.
No Losing Tickets! A Bonus Gacha Where You Win a Discount Coupon of Up to ¥10,000
For Ponta Pass members, a bonus gacha is offered during the period in which every draw wins a discount coupon of up to ¥10,000. To receive this benefit, you must be a Ponta Pass member and a member of au PAY Marketplace. As with the point rewards, the period runs from 10:00 a.m. on August 7, 2026 to 9:59 a.m. on August 12.
Great Coupon Giveaways and Super Featured Products
A variety of discount coupons, including discounts of up to 50%, will be given out. There will also be opportunities to buy super featured products at great prices in categories such as home appliances, fashion, gourmet food and daily necessities. Details of the discount coupons and super featured products can be found on the special page for the "Point Cho-Cho Festival" (Point Cho-Cho Festival details).
Special Collaborations with Home Appliance and Cosmetics Shops
This "Point Cho-Cho Festival" also features special collaboration events with two hugely popular shops, one for home appliances and one for cosmetics.
XPRICE au PAY Marketplace Store: Daily ¥399 Sale and Point Rewards
At the "XPRICE au PAY Marketplace Store" (XPRICE au PAY Marketplace Store), some home appliances such as cooktops and electric pressure cookers will be sold in a daily sale for ¥399 (tax included), limited to the first one customer. Nearly all products also earn 3% in Ponta points (exclusive to au PAY Marketplace), and a ¥4,000 discount coupon for Ponta Pass members only, as well as ¥1,200 and ¥500 discount coupons available to everyone, will be distributed.
Preco House: Discount Sale on Popular Brand Cosmetics and Exclusive Coupons
At "Preco House" (Preco House), which carries popular cosmetics brands from Japan and abroad, popular staple cosmetics are offered at special prices, mainly base makeup and hair care that deal with summer sweat and UV damage. Featured products from popular brands such as PAUL&JOE and DECORTE will also appear at the lowest market prices.
For Ponta Pass members only, a ¥1,200 discount coupon is given for purchases of ¥15,000 or more, a ¥500 discount coupon for purchases of ¥10,000 or more, and a ¥500 discount coupon for purchases of ¥7,000 or more. For first-time Preco House customers, a ¥500 discount coupon is also available for purchases of ¥3,980 or more.
au Commerce & Life intends to continue providing attractive shopping experiences for its customers.
"au PAY Marketplace" (au PAY Marketplace) is a general shopping site that can also be used by people who are not au users. It also offers benefits such as the "Good-Deal Point Exchange" (Good-Deal Point Exchange), which can increase Ponta points by up to 1.5 times, and "Ponta Pass Point UP Select" for Ponta Pass members.
