DIOR will hold the limited-time event "Miss Dior - To 30 Avenue Montaigne, Paris -" at The Stage on the 1st floor of the Isetan Shinjuku Main Building from Wednesday, August 19 to Tuesday, August 25, 2026.
The event was planned as a tribute to 30 Avenue Montaigne in Paris, the birthplace of the Maison. To celebrate the arrival of the new couture fragrance "Miss Dior Eau de Parfum," a world adorned in pink and graceful decoration unfolds.
The event offers a variety of limited items and advance-release products, giving visitors the chance to get them ahead of the nationwide release.
The new fragrance "Miss Dior Eau de Parfum" arrives
"Miss Dior" is a perfume born from Christian Dior's wish for "a fragrance that smells like love."
Inspired by his beloved sister, Catherine, it has carried on its modern spirit ever since it was unveiled at 30 Avenue Montaigne in Paris.
The new couture fragrance "Miss Dior Eau de Parfum" features a fresh, sweet rose. The radiance of Grasse rose is joined by the warmth of vanilla and sandalwood, leaving a lingering trail full of happiness.
The bottle design adopts a new dagger bow boldly adorned with houndstooth, in the style of the original Miss Dior, and the breath of couture dwells in its classic appearance.
Advance release information and prices
The new "Miss Dior Eau de Parfum" is priced at ¥11,300 (excluding tax) / ¥12,430 (tax included) for 30 mL, and ¥16,400 (excluding tax) / ¥18,040 (tax included) for 50 mL.
The nationwide release is Friday, August 28, but it will be released in advance from Wednesday, August 19 at Isetan Shinjuku and ISETAN BEAUTY online.
Event-exclusive items and advance-release makeup items
This event features limited editions and limited colors of popular items.
"Diorshow 5 Couleurs 942 Pink Talisman" is a pink harmony woven from delicate pink and beige and deep burgundy. It is embellished with a clover, the lucky symbol of the Maison, and comes with a pink couture pouch.
"Dior Skin Rouge Blush 458 Charmed Mauvewood Satin" is a mauve pink that adds elegant glamour. Its silky texture melts into the skin and creates a flushed look as if glowing from within.
"Dior Addict Lip Glow 024 Nude Rose" is a nude rose pink that brings translucency and a healthy flush. It gives moisture and shine while delivering a pure color with an effortless feel.
These items will be released in limited quantities from Wednesday, August 19 at Isetan Shinjuku and ISETAN BEAUTY online. Quantities are limited, and they will end when sold out.
Fall Collection 2026 "Lucky Clover"
Peter Philips, Creative and Image Director of Dior Makeup, created the "Fall Collection 2026 <Lucky Clover>," inspired by the four-leaf clover that Christian Dior always kept in his pocket.
It is characterized by a color combination in which red and brown shades stand out against a deep green forest. Eyeshadows, blushes, lip cases and more with limited designs featuring the clover and the cannage pattern are available.
This collection will be released on Friday, August 14. It has been available in advance since Friday, August 7 on the Dior official online store and at some stores.
New and reissued colors for "Rouge Dior On Stage"
Two limited-quantity colors will appear in the shine finish of "Rouge Dior On Stage," a lipstick featuring a comfortable feel, beautiful radiance and long-lasting wear.
"328 Dazzling Rose Shine" is a shining pink that stirs a sense of adventure, and "999 Shine" is Dior's iconic red, boldly reinterpreted.
In addition, "222 Confident Nude Shine," previously released in limited quantities, returns as a permanent shade and joins the lineup.
These products are scheduled for release on Friday, September 4. During the event, from Wednesday, August 19, they will be available in advance on the official online store, at some stores and at Isetan Shinjuku.
"Prestige La Crème" evolves
Carrying on the wish of founder Christian Dior, "Prestige La Crème" has evolved.
The vitality of Granville rose, the foundation of Prestige, is concentrated in the new ingredient Rose Peptide-3™¹. With newly developed penetration² technology, it fills every corner of the skin and takes on signs of aging³ such as disrupted skin texture and a lack of firmness caused by dryness.
With a texture and fragrance that feel enveloped in roses, it leads to supple firmness and a refined, glossy beauty.
Advance release information and prices
The new "Prestige La Crème" and "Prestige La Crème Riche" are each priced at ¥52,800 (excluding tax) / ¥58,080 (tax included) for 50 mL.
They are scheduled for release on Friday, September 4, but will be released in advance from Wednesday, August 19 at Isetan Shinjuku.
*1: Rose extract, water, Acetyl Hexapeptide-8, Palmitoyl Tetrapeptide-7 (skin-conditioning ingredients)
*2: Down to the stratum corneum
*3: Disrupted skin texture and lack of firmness due to dryness
Event overview and related information
The "Miss Dior - To 30 Avenue Montaigne, Paris -" event will be held at The Stage on the 1st floor of the Isetan Shinjuku Main Building from Wednesday, August 19 to Tuesday, August 25, 2026.
For product inquiries, please contact Isetan Beauty Cosmetics Dior, 2nd floor of the Isetan Shinjuku Main Building (phone: 03-3350-6097).
Information is also available online.
ISETAN BEAUTY online (Mitsukoshi Isetan cosmetics online store) special page: https://meeco.mistore.jp/meeco/brand/2608dior/ (scheduled to open at 10:00 a.m. on Monday, August 10)
Isetan Shinjuku shop news: https://meeco.mistore.jp/contents/magazine/event/shopevent0217.html
