The Korean global makeup brand "VDL" will hold a pop-up event at @cosme TOKYO 1F for one week only, from Wednesday, August 12 to Tuesday, August 18, 2026.
At the event, a new product created in collaboration with beauty icon Michi, who has more than 2 million followers across social media, will go on sale in advance. A variety of other content is also planned, including trials of VDL's popular base makeup items, a social media campaign, a capsule toy event, and novelties exclusively for purchasers.
A special space expressing the world of VDL appears at @cosme TOKYO
The pop-up venue will be styled as a special space expressing the world of "Pink P Essence Base" and the new "VDL Cheek Stain Blusher & Highlighter Duo."
In a romantic atmosphere reminiscent of softly blooming roses, you can be among the first to try the colors and textures of the new product. Photo-worthy photo spots and displays will also be set up, giving you a chance to experience the world of VDL.
Michi collaboration: "VDL Cheek Stain Blusher & Highlighter Duo"
The collaboration between Michi and VDL has produced the "VDL Cheek Stain Blusher & Highlighter Duo."
This product is a 2-in-1 palette that combines VDL's beloved "poyon cheek" (bouncy cheek) with a highlighter. After repeated sample tests with Michi herself, two limited colors were developed to bring out "your own kind of cute" in all kinds of scenes, from day to night.
Inspired by the flow of a day that changes while traveling, these limited colors suit two scenes: "Café Time" in the "AM" and "Bar Time" in the "PM."
Product name: VDL Cheek Stain Blusher & Highlighter Duo (2 shades)
Suggested price: ¥2,310 (tax included)
Special perks for visitors and purchasers
Special perks for visitors and purchasers are available during the event.
[Visitor social media perk]
Those who follow VDL's official Instagram (@vdl_japan) and official X (@vdl_japan) and repost the pop-up post on VDL's official Instagram will receive the following gifts.
VDL original sticker
VDL Pink P Essence Base 1ml (sample)
VDL Tone Stain Color Correcting Primer 1ml sample (random from 5 colors)
VDL Cover Stain Perfecting Foundation A02 1ml sample
Pink P leaflet
All of these gifts are provided in a VDL original shopping bag. Visitor perks are limited to one per person during the event.
[Purchaser perks]
Customers who purchase eligible VDL products during the event will receive perks according to the amount purchased.
All purchasers of VDL products
You can take part in the capsule toy event once (prizes: mini samples, VDL goods, and more).
*Limited to once per day. You cannot take part multiple times by splitting receipts.If you purchase ¥4,000 (tax included) or more
(1) You can take part in the capsule toy event once (prizes: mini samples, VDL goods, and more).
(2) With a purchase of ¥4,000 (tax included) or more that includes the Michi collaboration "VDL Cheek Stain Blusher & Highlighter Duo," you will receive one [VDL Travel Pouch].
*If the purchase does not include the Michi collaboration product, you can take part in the capsule toy event twice.If you purchase ¥10,000 (tax included) or more
(1) You can take part in the capsule toy event once (prizes: mini samples, VDL goods, and more).
(2) With a purchase of ¥10,000 (tax included) or more that includes the Michi collaboration product "VDL Cheek Stain Blusher & Highlighter Duo," you will receive one [VDL Travel Pouch] and a [VDL Cheek Stain Blusher Mini Size].
You can choose the mini blush from the following 4 colors: 01 Bouncing Peach, 02 Favorite Lavender, 07 Apricot Haze, 08 Mauve Haze.
*If the purchase does not include the Michi collaboration product, you will receive one capsule toy play and one full-size Cheek Stain Liquid Blusher (01-04) of your choice.
- "VDL Pink P Essence Base" purchase perk
Everyone who purchases the "VDL Pink P Essence Base, ¥3,190 (tax included)" will receive one [VDL Pink P Essence Base 10ml] sample. This perk is provided regardless of the purchase amount.
Capsule toy event prize lineup
The capsule toy event offers VDL's popular items and original goods as prizes.
VDL Cut-Out Makeup Puff
VDL Summer Knit Headband
VDL Cheek Brush
10ml sample (VDL Tone Stain Color Correcting Primer 00, 01, 02, 03, 04, or VDL Cover Stain Perfecting Foundation A02)
VDL Cheek Stain Blusher Balm Mini (01 Bouncing Peach / 02 Soft Toffee, not for sale)
*Prizes end when stock runs out. Contents may be changed or discontinued without notice.
About VDL
VDL is a Korean global makeup brand that debuted in 2012 with the aim of realizing the dreams and hopes of modern women for "beauty."
It was jointly launched by world-renowned makeup artist Wendy Rowe and LG Household & Health Care. It offers a wide range of face, eye and lip makeup items, and its base makeup in particular is supported even by professional makeup artists overseas.
VDL Japan official information
You can check the latest information about VDL here.
