Styling Life Holdings Inc.'s Plaza Style Company will hold a cosmetics promotion titled "PLAZA BEAUTY MONTH" at PLAZA stores nationwide in August 2026.
The event will feature many new cosmetics to watch ahead of fall, along with money-saving campaigns.
Items hand-picked by PLAZA buyers, including limited-edition cosmetics you can only get at PLAZA and advance-release cosmetics you can get first, are scheduled to appear one after another throughout the month.
In addition, the "Try It! Campaign," in which you can receive samples of beauty items, will be held every week, and campaigns exclusive to the online store are also planned.
Featured items of "PLAZA BEAUTY MONTH" in August
"PLAZA BEAUTY MONTH" will offer limited-edition and advance-release items from a variety of brands. Here are some of the products attracting particular attention.
Flower Knows' first PLAZA-exclusive charm cosmetic
From the Chinese cosmetics brand "Flower Knows," PLAZA's first limited-edition item is on the way. It is a trendy "charm cosmetic": an eyeshadow palette in soft glitter shades with an elegant sparkle suited to under-eye makeup, with a key charm attached.
Its gorgeous, dreamy design catches the eye even when attached to a bag and carried around.
- Flower Knows Eyeshadow Palette (with charm) (01 Grit Pink, 02 Dreamy Lilac) ¥2,970 each (tax included)
CANMAKE's popular limited color returns as a PLAZA exclusive
From "CANMAKE" 's popular "Creamy Touch Liner," the limited color "10 Cocoa Greige," which was released in the past to good reviews, is being re-released as a PLAZA exclusive.
A greige shade with a delicate pale-pink tint, it creates natural shadows around the eyes.
- CANMAKE Creamy Touch Liner 10 Cocoa Greige ¥715 (tax included)
Other PLAZA-exclusive and advance-release items
PLAZA BEAUTY MONTH will offer many other new and limited-edition products besides those above. Here are some of them.
CEZANNE Watery Glow Lip P0 Frozen Clear ¥660 (tax included) *PLAZA exclusive; also available on the official online store
excel Skinny Rich Shadow N SK09 Cinnamon Brown ¥1,650 (tax included) *PLAZA exclusive
ettusais Lash Curl Precoat ¥1,980 (tax included) *PLAZA advance release, through Wednesday, August 19
LA ROCHE-POSAY UVIDEA XL Protection Tone-Up Kit White/Rose+ ¥3,960 each (tax included), Tint ¥4,070 (tax included) *PLAZA exclusive
LuLuLun Premium LuLuLun Fig ¥1,650 (tax included) *PLAZA exclusive
LANEIGE Acai Mango Smoothie Lip Glowy Balm ¥1,870 (tax included), Lip Sleeping Mask ¥2,530 (tax included) *PLAZA advance release, through Sunday, September 6
QUALITY 1st Derma Laser PRO Chojinsei Mask ¥990 (tax included) *PLAZA advance release, through Sunday, September 13; also available on the official online store
MEDiLiA Shiratama Pure C Shot (28 sachets), Suikou Shot (28 sachets) ¥3,190 each (tax included), LH-A Shot (14 sachets) ¥1,980 (tax included) *PLAZA advance release, through Monday, September 14; includes one other retailer
ululis Water-in Matome Make Black ¥1,210 (tax included) *scheduled to go on sale in stages from Sunday, August 9
Sugar Doll All-in-One Nail SL 50 Bitter Cherry ¥1,056 (tax included) *PLAZA advance release, through Friday, September 11
PLAZA BEAUTY MONTH event overview
PLAZA BEAUTY MONTH runs through Monday, August 31, 2026. The special page introduces new cosmetics released in the first and second halves of August.
Period: through Monday, August 31, 2026
PLAZA BEAUTY MONTH special page: https://www.plazastyle.com/contents/beautymonth2026fw/
*All prices include tax.
*Release dates and available items may vary by store.
*The content of this release is subject to change without notice.
