The Korean global makeup brand "VDL" will hold a pop-up event at @cosme TOKYO 1F for one week only, from Wednesday, August 12 to Tuesday, August 18, 2026.
At the event, a new product created in collaboration with beauty icon Michi, who has more than 2 million followers across social media, will go on sale in advance.
A variety of content is planned, including trials of the brand's popular base makeup items, a social media campaign, a capsule toy event, and novelties exclusively for purchasers.
Event overview and the special space
This pop-up event will be held in a special space expressing the world of VDL's "Pink P Essence Base" and the new "VDL Cheek Stain Blusher & Highlighter Duo."
In a romantic venue reminiscent of soft roses, you can be among the first to try the colors and textures of the new product.
Photo spots and displays will also be set up, so you can enjoy the world of VDL.
The event details are as follows.
Period: Wednesday, August 12 to Tuesday, August 18, 2026
Venue: @cosme TOKYO 1F pop-up space and entrance space, 1-14-27 Jingumae, Shibuya-ku, Tokyo 150-0001
*Opening hours follow those of the store.
*Depending on how crowded it is, admission may be restricted.
Visitor and purchaser perks and campaigns
Several perks are offered to visitors and purchasers during the event.
Social media perk for visitors
If you follow VDL's official Instagram (@vdl_japan) and official X (@vdl_japan) and repost the pop-up post on VDL's official Instagram, you will receive the following gifts.
VDL original sticker
VDL Pink P Essence Base 1ml (sample)
VDL Tone Stain Color Correcting Primer 1ml sample (random from 5 colors)
VDL Cover Stain Perfecting Foundation A02 1ml sample
Pink P leaflet
All of these gifts are handed over in a VDL original shopping bag.
*Visitor perks are limited to one per person during the event.
Perks for purchasers
If you purchase eligible VDL products during the event, perks are available according to the amount.
All purchasers of VDL products
- You can take part in the capsule toy event once. Prizes include mini samples and VDL goods.
*Limited to once per day. You cannot take part multiple times by splitting receipts.
- You can take part in the capsule toy event once. Prizes include mini samples and VDL goods.
Purchasers of ¥4,000 (tax included) or more
You can take part in the capsule toy event once.
With a purchase of ¥4,000 (tax included) or more that includes the Michi collaboration product "VDL Cheek Stain Blusher & Highlighter Duo," you will receive one [VDL Travel Pouch].
*If the purchase does not include the Michi collaboration product, you can take part in the capsule toy event twice.
Purchasers of ¥10,000 (tax included) or more
You can take part in the capsule toy event once.
With a purchase of ¥10,000 (tax included) or more that includes the Michi collaboration product "VDL Cheek Stain Blusher & Highlighter Duo," you will receive one [VDL Travel Pouch] and a [VDL Cheek Stain Blusher Mini Size].
You can choose the mini blush from 4 colors: "01 Bouncing Peach," "02 Favorite Lavender," "07 Apricot Haze" and "08 Mauve Haze."
*If the purchase does not include the Michi collaboration product, you will receive one capsule toy play and one full-size "Cheek Stain Liquid Blusher (01-04)."
Purchasers of "VDL Pink P Essence Base"
- If you purchase the "VDL Pink P Essence Base, ¥3,190 (tax included)," you will receive one [VDL Pink P Essence Base 10ml] sample.
*Provided regardless of the purchase amount.
- If you purchase the "VDL Pink P Essence Base, ¥3,190 (tax included)," you will receive one [VDL Pink P Essence Base 10ml] sample.
Capsule toy event prize lineup
The capsule toy event offers VDL's popular items and original goods.
VDL Cut-Out Makeup Puff
VDL Summer Knit Headband
VDL Cheek Brush
10ml sample (VDL Tone Stain Color Correcting Primer 00, 01, 02, 03, 04, or VDL Cover Stain Perfecting Foundation A02)
VDL Cheek Stain Blusher Balm Mini (01 Bouncing Peach / 02 Soft Toffee, not for sale)
*Prizes end when stock runs out.
*Contents may be changed or discontinued without notice.
Michi collaboration product: "VDL Cheek Stain Blusher & Highlighter Duo"
The collaboration product with Michi going on sale in advance at this event is the "VDL Cheek Stain Blusher & Highlighter Duo."
The suggested price is ¥2,310 (tax included), and it comes in 2 shades.
This product is a 2-in-1 palette that combines VDL's popular "poyon cheek" (bouncy cheek) with a highlighter.
Developed through repeated sample tests with Michi herself, the two limited colors bring out "your own kind of cute" in all kinds of scenes, from day to night.
Inspired by the flow of a day that changes while traveling, they appear as limited colors that suit two scenes: "Café Time" in the "AM" and "Bar Time" in the "PM."
About the VDL Travel Pouch
The "VDL Travel Pouch" offered as a purchaser perk is a limited design packed with Michi's personal touches.
A pink pouch decorated with girly hearts, it is compact and convenient to carry when traveling.
About the VDL brand
"VDL" is a Korean global makeup brand that debuted in 2012 with the aim of realizing the dreams and hopes of modern women for "beauty."
It was jointly launched by world-renowned makeup artist Wendy Rowe and LG Household & Health Care.
It offers a wide range of face, eye and lip makeup items, and its base makeup in particular is supported even by professional makeup artists overseas.
Details about VDL can be checked on the following official sites.
This event was announced by FMG & MISSION Inc. The company's website can be found below.
