K-BEAUTY ACADEMY, a Korean makeup academy for professionals run by Silky Style Co., Ltd., will hold a "Korean-Style Bridal Makeup Special Course" on Wednesday, August 26, 2026, at Joy187 YU1L in Hamamatsucho, Tokyo.
In this course, Kyung Yoonjung, top director at the leading Korean salon "JOY187," will visit Japan specially to teach the latest Korean wedding makeup directly to professionals such as hair and makeup artists and hairdressers.
A special course by a top artist from the leading Korean salon "JOY187"
"JOY187" is a leading Korean salon that brings together professional designers who work with many K-stars and well-known actors, including aespa, Jang Keun-suk and TVXQ.
It is known for constantly setting the latest trends. This academy is an educational program run by "JOY187" and "YU1L," and it is attracting attention as a place in Japan to learn directly from the techniques of artists active on the front lines.
Growing demand for Korean bridal makeup
In recent years, demand for "Korean photo weddings" and "Korean-style bridal hair and makeup" has been rising in the Japanese wedding market.
A survey by a major wedding media outlet shows that the center of the trend is shifting toward a "Korean taste": a "Korean bride-style half-up" and "glossy Korean-style curls (Yeosin-meori)" rank near the top of the latest hairstyles.
The number of couples who travel to Korea for photo weddings, seeking the elaborate retouching and quality of the original, is also increasing. Accordingly, Japanese salons are receiving more requests from brides who want "the authentic finish I see on social media."
JOY187's techniques, honed on stages and at shooting sites exposed to high-definition cameras and strong lighting, are characterized by staying power that keeps the finish beautiful for a long time, and a design sense that brings out charm by making the most of a natural skin look without appearing heavily made up. The company says these techniques are highly compatible with wedding scenes, where beauty is required over a long time through the ceremony, reception and photography.
What the course covers
This course has three features.
1. Directly from a top artist! A thorough demonstration of "Korean-style bridal makeup"
The instructor demonstrates the latest Korean wedding trends right in front of you. Techniques for suiting each bride's bone structure and skin type are shown. Participants will learn the glamour that stands out against a pure white dress, how makeup looks in photos and videos, how to create a base that does not break down during a long ceremony, how to create the natural under-eye puffiness (aegyo-sal) typical of Korea, and professional techniques for clumped-effect lashes.
2. Put it into practice right away! "Hands-on practice" to firmly retain the skills
The techniques learned in the demonstration are put into practice on the spot. The aim is to acquire subtle senses, such as brush touch and the right amount of cosmetics, as your own skills, so that you can offer techniques with confidence in salon work and at bridal sites.
3. Individual feedback and Q&A to solve real on-site concerns on the spot
During and after the hands-on practice, the instructor gives direct feedback on each participant's technique. Participants also get careful answers to questions they face on the job, such as "How should I make suggestions to a client with this type of features?" and "How can I cover a particular skin concern?"
Skills and benefits gained from the course
The company explains that the following benefits can be expected from taking this course.
Gaining outstanding proposal skills
By being able to offer the "authentic Korean style" that fulfills clients' ideals, you can differentiate yourself from other salons and artists.Higher customer satisfaction and unit prices
Advanced professional techniques, such as a delicate base that does not break down for a long time, deeply move brides, leading to repeat business, word-of-mouth referrals and higher unit prices.
Instructor profile
KYUNG YOONJUNG
Deputy director of the JOY187 The Link branch. A top makeup artist who has done makeup for many famous Korean artists, including WINNER and Nam Geun-min, and is active in a wide range of fields such as advertising, academies and wedding makeup consulting.
Event details and how to apply
Event details
Date and time: August 26, 2026, 11:00-17:00 (1 day, 6 hours)
Venue: Joy187 YU1L (Rise Well Building 3F, 2-13-12 Hamamatsucho, Minato-ku, Tokyo)
Eligibility: Professional hair and makeup artists, and those aiming to become professionals
Course fee
Full pack (instructor demo learning, hands-on practice and individual feedback): ¥50,000 (tax included)
Instructor demo observation only: ¥20,000 (tax included)
How to apply
Application: Course application page
Inquiries: TEL: 03-3433-1864 (10:00-17:00) / Mail: contact@yull.jp
In a training session for bridal companies held before the general call for participants, the company received ratings of "100% direct relevance to practical work" and "100% participant satisfaction" from all of the working wedding hair and makeup artists.
Future plans
K-BEAUTY ACADEMY plans to gradually expand and hold specialized curricula that respond to the needs of beauty professionals in the field, not limited to bridal makeup, from September 2026 onward.
Korean makeup basic, intermediate and practical courses
Korean hair basic course
Korean hair and makeup trend course
Korean bridal specialty course
Korean bride bridal and trend hairstyling course
Korean groom (men's) Korean wedding hair and makeup course
Problem skin and mature skin care and K-pop idol makeup course
Details can be found on the K-BEAUTY ACADEMY details page.
The academy is also gradually accepting applications for corporate "individual and customized corporate training." The company explains that flexible programs can be created to suit a company's challenges, the participants' experience and a salon's customer base. Inquiries can be made through the JOY187 K-BEAUTY ACADEMY inquiry form.
