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MEN'S NON-NO Holds "Beauty Awards 2026 Real Selection Event" in Harajuku, Inviting 450 Readers

The men's fashion magazine "MEN'S NON-NO" will hold the "MEN'S NON-NO Beauty Awards 2026 Real Selection Event" at WITH HARAJUKU HALL in Harajuku over two days, Tuesday, September 22 (national holiday) and Wednesday, September 23 (national holiday), 2026.

To mark the magazine's 40th anniversary year, the event will invite a total of 450 readers, the largest scale ever. Applications opened on Friday, August 7, 2026, on the MEN'S NON-NO official website.

At an event venue displaying KANEBO skincare products, many participants have gathered to listen to product explanations and try the products. Staff can also be seen giving demonstrations, and the photo, taken from above, captures the lively atmosphere of the beauty event.

"Best cosmetics selection for guys" held on a large scale in Harajuku

The "MEN'S NON-NO Beauty Awards" is a "best cosmetics showdown for guys" that has been running since 2015. In addition to editorial staff, hair and makeup artists, stylists and exclusive models, votes from readers are also collected, and the best cosmetics of the year are selected by category.

In 2024 and 2025, the "Real Selection Event" was held by inviting readers to Shueisha. This year, the venue moves to WITH HARAJUKU HALL in Harajuku, and the number of invited readers expands to 450.

On the day of the event, readers, exclusive models, and staff and hairstylists involved with MEN'S NON-NO will actually try the cosmetics entered in all 15 categories and vote on the spot. The voting results are scheduled to be announced in the January-February 2027 combined issue of "MEN'S NON-NO" (on sale December 9, 2026).

A page of MEN'S NON-NO Beauty. A male model presents the ranking of men's face washes and the KANEBO Eyebrow Shade Liner, which won the Grand Prix.

At last year's "MEN'S NON-NO Beauty Awards 2025 Real Selection Event," 200 readers chosen by lottery took part. In addition to voting, the venue offered hands-on touch-and-try experiences of skincare and makeup items at brand booths, and participants could take samples home after the event.

Two smiling men. One has a hand on the other's shoulder as they chat happily, conveying a relaxed and friendly atmosphere.

*All photos in this article show the 2025 event.
You can read last year's event report here.

Try and vote for cosmetics in 15 categories

The following content is planned for the event.

  • Voting booth
    You can vote for your favorite products from among the cosmetics entered in all 15 categories of the "MEN'S NON-NO Beauty Awards 2026." You can try the actual feel and scent at the venue.

  • Brand booths
    You can touch and try cosmetics from the exhibiting cosmetics makers while receiving an explanation of how to use them. There is also a perk of taking samples home when you leave.

  • Beverage brand booth
    You can sample products from the exhibiting beverage maker.

Some of the exhibiting brands are as follows (in Japanese syllabary order).

  • Booth exhibitors: Inikusu, IPSA, UNO, Oka, OBAGI, KANEBO, SHISEIDO MEN, DISM, FATUITE, LuLuLun

  • Beverage exhibitor: Kizakura

  • Sample providers: ARIMINO, Yves Saint Laurent, COACH, NOSE SHOP, Proactiv, BOTCHAN, Magnifique, Melano CC, UIQ

An image showing the logos of many cosmetics, skincare, haircare and some fashion brands, including well-known domestic and international brands such as Shiseido, Kanebo, IPSA and COACH.

Exclusive models also scheduled to attend

MEN'S NON-NO exclusive models are also scheduled to attend on the day. In addition to voting for cosmetics alongside readers, they plan to shoot an event report on site. The lineup of participating models and the schedule for this year have not yet been decided.

A group photo of five men smiling and posing around a MEN'S NON-NO poster. The poster reads 'SUMMER END, GIRL FRIEND.' and 'NO Beauty Awards.'

Message from the MEN'S NON-NO editor-in-chief

Masato Maruyama, editor-in-chief of MEN'S NON-NO, comments on this event as follows.

"Even now that men's beauty has become widespread, there are still not many places where men can freely try new cosmetics. The 'MEN'S NON-NO Beauty Awards Real Selection Event' began as a 'place where guys meet beauty,' where men can touch and try talked-about cosmetics and discover their favorite items and the fun of beauty. I feel this is the mission of MEN'S NON-NO, which has been active as a front-runner in men's beauty."

"At the previous two editions, not only beauty lovers but also beginners who want to get into beauty enjoyed it very much. For this third edition as well, we hope many people will come to the venue, and we look forward to receiving many applications."

Event details

Overview of the "MEN'S NON-NO Beauty Awards 2026 Real Selection Event"

  • Dates and times

    • Tuesday, September 22, 2026 (national holiday)

      • Check-in: 15:30-16:30, event ends: 19:30

    • Wednesday, September 23, 2026 (national holiday)

      • Session 1: check-in 10:00-11:00, event ends: 14:00

      • Session 2: check-in 15:30-16:30, event ends: 19:30
        *For each session, you may enter after check-in is complete. You may also leave before the end time.

  • Venue
    WITH HARAJUKU HALL (WITH HARAJUKU 3F, 1-14-30 Jingumae, Shibuya-ku, Tokyo)

  • How to apply
    Please fill in the required information and apply through the MEN'S NON-NO Beauty Awards 2026 Real Selection Event application form.

  • Application deadline
    Monday, September 7, 2026, 10:00 AM

  • Eligibility

    • Men only.

    • You can apply with up to 3 companions (up to 4 people including the applicant).

    • Participation is free.

    • If there are many applicants, a total of 450 winners (150 per session) will be chosen by lottery.

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