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hince to Release Its 2026 Fall/Winter "SPICE UP Collection" in Advance from August 22

The makeup brand hince, planned and sold by VIVAWAVE Co.,Ltd., will release its 2026 Fall/Winter collection, the "SPICE UP Collection," in advance on Saturday, August 22, 2026.

The theme of this collection is: "Add a spoonful of spice to sweet brown. Soft brown colors and spicy shine. A subtle presence that leaves an impression. The SPICE UP Collection awakens the five senses."

A New Mood Proposed by the "SPICE UP Collection"

In its 2026 Fall/Winter "SPICE UP Collection," hince proposes a new mood that adds a subtle accent to everyday makeup, with soft, autumn-and-winter browns as the base layered with a rosy flush and delicate shimmer.

Inspired by the boudoir mood and free color expression that are trends in 2026 Fall/Winter fashion, the collection features a new brown look in which calm browns are given a touch of rose warmth and a spoonful of spice. Through the "nuances" woven by skin-blending colors, layering that creates depth, and new textures such as a sheer jelly texture, it expresses the mood that is typical of hince: not flashy, yet memorable.

With collection-exclusive packaging, where color, texture and design are in harmony, this is a special collection for 2026 Fall/Winter only.

hince SPICE UP Collection product lineup

Product Lineup and New Shades

Raw Glow Gel Tint (3 New Shades)

This is a gel tint that creates plump, dewy shine. Centered on cinnamon colors, it delivers an impressive, refined lip look.

  • R039 Roselle: a neutral rose with dewy transparency

  • R040 Vanilla Bean: a creamy nude beige with a spoonful of vanilla

  • R041 Cinnamon: a roasted cinnamon brown with a hint of sweetness

Raw Glow Gel Tint 3 new shades

True Dimension Radiance Balm (3 New Shades)

Fall/Winter colors arrive for this popular stick highlighter that creates natural shine and a healthy flush. Toned-down colors and delicate pearls create a refined F/W mood.

  • LT004 Bitter Rose: an elegant rose pink with a subtle shimmer

  • LT005 Bronze: an ash taupe bronzer that brings out natural shading and dimension

  • TP008 Harsh: an MLBB brick red with the redness moderately toned down

True Dimension Radiance Balm 3 new shades

New Blur Tint (3 New Shades)

This tint melts softly into the lips for a smooth, blurred finish. The new shades let you enjoy a rose-pepper look for fall and winter.

  • 11 Blow: a nudey rose beige

  • 12 Rose Pepper: a neutral rose with a touch of rose

  • 13 Spice: a deep brown with depth

New Blur Tint 3 new shades

Single Eyeshadow (2 New Shades)

It features a new sheer jelly texture that is moist and soft. The shades combine an easy-to-wear everyday rose pink and an eye-catching ash brown with delicate glitter. The transparent color payoff and delicate glitter create an impressive eye look.

  • 23 Sweetener: a champagne pink jelly glitter with a spoonful of sweetness

  • 24 Salty Cocoa: an ash brown jelly glitter with a subtle silver sparkle

Single Eyeshadow 2 new shades

Release Dates and Sales Channels

The release dates of the "SPICE UP Collection" are as follows.

  • Saturday, August 22, 2026: advance release at the official Qoo10 shop.

  • Thursday, October 1 to Monday, October 12, 2026: advance release and a mini pop-up at LUMINE Shinjuku.

  • Saturday, October 10, 2026: advance release at LOFT and SHOPIN. It will then be released at variety shops nationwide in sequence.

  • Tuesday, October 13, 2026: released in sequence at the Osaka store, the Nagoya store, the official hince online store, LINE GIFT, ZOZOTOWN and participating stores nationwide.

  • Release is also planned in sequence at the official Rakuten Ichiba shop and the official Amazon shop.

*Some stores may not carry the products.
*For details on release dates at participating stores, please contact each store.

About hince

hince is a makeup brand with the concept of "Narrative Beauty," which creates each person's distinctive atmosphere with rich, densely pigmented colors and expresses the beauty that lies within. It was born in Korea in January 2019 and began online sales in Japan in 2019. In November 2022, it opened its first directly operated store in Japan, "hince LUMINE EST Shinjuku," and has since expanded to "hince LUCUA 1100" and "hince Takashimaya Gate Tower Mall."

Related Information

The hince sites are as follows.

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