On August 10, 2026, Christian Dior Couture unveiled the new visual for "La Collection Privée Christian Dior Thé Cashmere."
This fragrance is characterized by a comfort that gently envelops the skin and a refined lingering note that spreads quietly. The delicate aesthetic sensibility found in Japanese culture lives in its world of scent.
A Fragrance Imbued with Deep Respect for Japanese Culture
Throughout its history, the House of Dior has built a long and special relationship with Japan. Through the decorations and artworks of the Les Rhumbs villa, where he spent his childhood, Christian Dior is said to have held deep admiration for Japanese art, including ukiyo-e. That admiration for its delicate aesthetic sensibility went on to quietly influence his later creations and has supported the House's creativity across eras.
In 1953, Dior was introduced in Japan as the first Western fashion brand. In addition to holding shows in Tokyo and Osaka, encounters with traditional Japanese dyeing, weaving and crafts are said to have brought new inspiration to Dior's couture.
This dialogue continues today, and the delicacy and beauty of negative space found in Japanese culture, craftsmanship and views of nature stimulate the House's creativity and lead to new forms of expression. This gaze toward Japan is also expressed as a rich story in the world of fragrance.
The 22 Stories Woven by "La Collection Privée"
"La Collection Privée Christian Dior" consists of 22 fragrances that tell the story of Dior.
Christian Dior was the only couturier-perfumer, presenting his first collection and perfume at the same time in 1947. Couture that tailors visible beauty and fragrance that wears invisible beauty overlap, and the company explains that Dior's silhouette is completed by scent.
The 22 stories smell like haute couture luxuriously tailored from carefully selected materials, weaving a story unique to the wearer.
"Thé Cashmere" is a fragrance that pays homage to the refined beauty of Japanese culture, by which Christian Dior, both a couturier and a perfumer, was deeply moved. It is described as a scent that embodies the art of living that Dior has always cherished.
The Composition of "Thé Cashmere," Expressing Stillness and Comfort
For Christian Dior, who was drawn to the Japanese culture of enjoying tea, its stillness, graceful movements and the gentle time that eases the heart conveyed deep comfort and refinement.
"Thé Cashmere" is a fragrance that sublimates those sensations into scent. It aims to bring a soft, fine, soothing warmth, as if gently wrapped in a Dior cashmere sweater.
The opening layers the pure transparency of bergamot with the supple elegance of magnolia. The delicate nuances of white tea then spread softly, and the dry-down leaves the gentle lingering note of musk quietly behind. It expresses a beauty that is understated, yet stays with the memory of those who encounter it for a long time. "Thé Cashmere" is described as a fragrance that paints a calm and intimate moment in which you forget time.
Product Information and Main Retailers
Here is the product information for "La Collection Privée Christian Dior Thé Cashmere Eau de Parfum."
50mL ¥25,700 (base price) / ¥28,270 (tax included)
100mL ¥44,000 (base price) / ¥48,400 (tax included)
200mL ¥65,000 (base price) / ¥71,500 (tax included)
The main retailers are as follows.
House of Dior Beauty Ginza
House of Dior Beauty Omotesando
Dior Beauty Shibuya
House of Dior Beauty Marunouchi
Isetan Shinjuku Main Building
Nihonbashi Takashimaya
Sogo Yokohama
Sendai Fujisaki
JR Kyoto Isetan
Dior Beauty Hankyu Umeda, 2nd floor
Dior Skincare Le Salon Hankyu Umeda, 6th floor
Daimaru Shinsaibashi
Osaka Takashimaya
Hankyu Kobe
Sogo Hiroshima
Dior Beauty Seibu Ikebukuro Main Store, 3rd floor
Seibu Ikebukuro Main Store, 1st floor
Dior La Suite Matsuzakaya Nagoya (some products only)
Some products will also be available at the Christian Dior Couture boutiques below. Please contact each store for details.
House of Dior Ginza
Dior JR Nagoya Takashimaya
Dior Shinjuku Takashimaya
Dior Shinsaibashi
