L'Oréal Japan K.K. will launch the new skincare line "Absolue M.D." from the Lancôme brand nationwide on Friday, September 4, 2026. The new line was developed with a focus on longevity research, an important challenge of modern science.
"Absolue M.D." was born from the question, "What if you could choose your age?" Lancôme aims to shift its approach to anti-aging care from "the pursuit of simply looking young" to "how to live a long life richly."
Supplement-inspired ingredient "Mitopure" used in skincare in Japan for the first time
At the core of "Absolue M.D." is the innovative supplement-inspired ingredient "Mitopure*¹". It is a micronized form of urolithin A, a valuable compound produced in the body, with its purity enhanced*². Lancôme has included Mitopure in a skincare product in Japan for the first time.
According to the company, its texture penetrates*³ the skin quickly, aiming for supple, high-quality firmness. This approach is called "reverse beauty*⁴."
*¹ Urolithin A (skin-conditioning ingredient)
*² Refers to the purity of the raw material (urolithin A)
*³ Into the stratum corneum
*⁴ A reverse way of thinking that applies supplement ingredients to skincare
Three care lines matched to your skin's stage
Lancôme's longevity research studies nine signs involved in the aging process and pursues care matched to each stage.
Early-stage care "ANTICIPATE"
A line intended to protect skin from external stressors such as dryness and keep the skin's condition in balance.
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Absolue M.D. Anticipate Cream (cream)
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Price: 50 mL, ¥22,000 (tax included)
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Features: Blocks damage from external stressors such as dryness and keeps skin healthy.
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Middle-stage care "INTERCEPT"
A line that aims to free you from skin concerns such as a lack of firmness, and from worries about the future, by keeping skin healthy and balanced. The formula combines Mitopure*² with the "Intercept Compound*³."
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Absolue M.D. Intercept Serum (serum)
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Price: 50 mL, ¥29,700 (tax included)
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Features: A serum that frees you from current skin concerns such as a lack of firmness and from worries about the future.
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Absolue M.D. Intercept Cream (cream)
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Price: 50 mL, ¥33,000 (tax included) / Refill ¥28,050 (tax included)
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Features: By keeping skin healthy and balanced, this cream frees you from current skin concerns such as a lack of firmness and from worries about the future.
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*² Urolithin A (skin-conditioning ingredient)
*³ Capryloyl Salicylic Acid, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Niacinamide, Hydroxypropyl Tetrahydropyrantriol, Damask Rose Flower Water, Taurine (all skin-conditioning ingredients)
Mature-stage care "R.SET"
A line intended to address signs of aging* from the source of beauty and restore confidence in your skin.
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Absolue M.D. R.Set Serum (serum)
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Price: 50 mL, ¥29,700 (tax included)
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Features: A serum that addresses signs of aging* from the source of beauty and restores confidence in your skin.
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Absolue M.D. R.Set Cream (cream)
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Price: 50 mL, ¥33,000 (tax included)
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Features: A cream that addresses signs of aging* from the source of beauty and restores confidence in your skin.
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*Dryness and a lack of firmness
Release schedule and reservation perk
The "Absolue M.D." series will be released nationwide on Friday, September 4, 2026. Ahead of that, advance reservations and advance releases will be held.
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Saturday, August 1: Reservations open at the official online store
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Friday, August 7: Reservations open at department store counters
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Friday, August 28: Advance release at the official online store
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Wednesday, September 2: Advance release at Hankyu Umeda Main Store and Isetan Shinjuku
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Friday, September 4: Nationwide release
Customers who reserve the eligible products will receive "Absolue Cleansing Balm 20 mL (makeup remover/face wash, sample)" as a perk, in limited quantities.
Details on the products can be found on the official Lancôme website below.
Lancôme Absolue M.D. product details
Founded in 1935, Lancôme is the world's number one luxury cosmetics brand. Its brand philosophy is "Fearless Optimism," and its mission is to empower the life of every woman.
