FIT Inc. and the Korean company ClueMetic joined forces to support the provision of Korean cosmetics brand products at an event related to the BS Fuji program "MUSIC LIST+Plus - What Is K-Drama OST?"
For the Korean cosmetics brands that exhibited at pop-up events hosted by ClueMetic, this became an opportunity to create new points of contact with Japanese consumers and expand brand awareness.
Korean cosmetics provided at a BS Fuji-related event
BS Fuji's "MUSIC LIST+Plus - What Is K-Drama OST?" is a program that introduces the appeal of the original soundtracks (OST) of Korean dramas and Korean entertainment.
At the related event, products from Korean cosmetics brands were provided for visitors interested in Korean culture.
As interest in Korean culture spreads through Korean dramas and K-pop, K-Beauty is one of the categories drawing attention in the Japanese market. This product provision became an opportunity for the Korean cosmetics brands to create new points of contact with Japanese consumers and expand brand awareness.
Media collaboration born from the pop-up events
The brands that took part in this product provision are Korean cosmetics brands that exhibited at "K-Beauty Popup in SHIBUYA" (held in November 2025) and "ClueMetic K-Beauty Popup in Harajuku" (held in March 2026), both hosted by ClueMetic.
These events were held to connect Korean brands aiming to enter the Japanese market with Japanese consumers, companies and media.
FIT Inc. handled event construction and operation in Japan, as well as support for exhibiting brands with their Japanese market expansion in mind, support for collaboration with Japanese companies, media and distribution partners, and matching support.
ClueMetic, meanwhile, is a company that supports the overseas expansion of Korean brands, and is responsible for building a network of Korean brands and discovering brands.
This product provision at the BS Fuji-related event was made possible by combining ClueMetic's network of Korean brands with FIT Inc.'s execution capability and business support in the Japanese market.
Supporting brand growth starting from events
FIT Inc. works not only on event construction and operation, but also on supporting brand growth starting from events.
Even after a pop-up event, it supports the creation of opportunities that lead to wider awareness and sales channel development, by creating contact between exhibiting brands and Japanese companies, media, influencers and distribution partners.
In this case too, the contact between brands and companies born through the pop-up event developed into a new promotional opportunity. FIT Inc. does not treat events as one-off measures, but uses them as a marketing platform that leads to brand awareness, consumer contact, corporate collaboration and sales channel development.
Both companies' efforts as a bridge for Japan-Korea business
The two companies are partners supporting Korean brands' entry into Japan, and work on cross-border marketing support starting from events.
By combining ClueMetic's network of Korean brands with FIT Inc.'s event execution capability in Japan, corporate and media collaboration, and marketing support, they support Korean brands in expanding awareness and growing their business in the Japanese market.
Going forward, the two companies say they will continue to act as a bridge between Korean brands and the Japanese market, contributing to the development of cross-border business centered on Japan and Korea through pop-up events, sales channel development, influencer marketing, live commerce, media collaboration and more.
About ClueMetic
ClueMetic is a Korea-based company that supports the overseas expansion of Korean brands. In Japan, it hosts "K-Beauty Popup" events and works to connect Korean brands aiming to enter the Japanese market with Japanese consumers and companies.
About FIT Inc.
With the mission "Find value in intangible things," FIT Inc. runs an event production business and a system development business. In addition to event construction and operation, it promotes cross-border business connecting Japan and overseas through support for Korean brands' entry into Japan, sales channel development, marketing support, media collaboration and more.
FIT Inc. says it works to connect brands, companies, media and consumers starting from events, and to create new value and business opportunities.
FIT Inc. official website: https://www.fitjapaninc.com
