"PAUL & JOE BEAUTE," operated by ALBION Co., Ltd., is holding a limited-time promotion at 7 select ISETAN MiRROR stores through Tuesday, October 6, 2026.
The promotion features popular primers and lip items, new products from the Autumn Collection released on August 1, 2026, and body items that brighten up your daily care time.
It will be a chance to feel the arrival of autumn a little early through items that refresh your mood.
Event overview and featured items
The limited-time promotion by PAUL & JOE BEAUTE will take place at the following 7 ISETAN MiRROR stores.
Lumine Ogikubo (Lumine Ogikubo 2F, 1-7-1 Kamiogi, Suginami-ku, Tokyo)
Sereo Hachioji (Sereo Hachioji North Building 2F, 1-1 Asahicho, Hachioji, Tokyo)
Atre Oimachi (Atre Oimachi 1F, 1-2-1 Oi, Shinagawa-ku, Tokyo)
Tokyo Midtown Hibiya (Tokyo Midtown Hibiya 1F, 1-1-2 Yurakucho, Chiyoda-ku, Tokyo)
Shin-Marunouchi Building (Shin-Marunouchi Building 3F, 1-5-1 Marunouchi, Chiyoda-ku, Tokyo)
Kichijoji Parco (Kichijoji Parco 1F, 1-5-1 Kichijoji Honcho, Musashino, Tokyo)
Gran Emio Tokorozawa (Gran Emio Tokorozawa 2F, 1-14-5 Kusunokidai, Tokorozawa, Saitama)
During the promotion, the brand's signature primers and lip items will be on display, along with the new "2026 AUTUMN COLLECTION" items that arrived on August 1.
A wide lineup is also available, including selected body items you can use in your daily care.
"The Start of Autumn" proposed by PAUL & JOE
Even in the season when the heat lingers, PAUL & JOE BEAUTE cherishes the "little thrill" of changing your mood with new cosmetics.
The company suggests that small changes, such as choosing a new lipstick, changing your base makeup or adopting items with autumn-inspired designs, can be a chance to freshen up everyday life.
The brand says it will offer this kind of "time to change your mood" through this promotion.
Details of the PAUL & JOE "2026 AUTUMN COLLECTION" can be found on the official website below.
About PAUL & JOE BEAUTE
PAUL & JOE BEAUTE is a cosmetics brand that proposes the lifestyle of the Parisienne who enjoys life.
It values sensory worth, such as "fun to look at, fun to touch, fun to display, happy just to own," not only the effects of makeup.
The brand aims to share a lifestyle that fills not only the user but also the people around them with happiness.
