Daimaru Matsuzakaya Department Stores Co., Ltd. has announced that it will hold "Daimaru Matsuzakaya Autumn Beauty Up" for a limited period, from Wednesday, August 19, 2026 to Tuesday, September 29.
This promotion provides information on new autumn releases and noteworthy cosmetics, along with shopping campaigns at the cosmetics departments of Daimaru and Matsuzakaya and at the online store DEPACO.
Overview of Daimaru Matsuzakaya "Autumn Beauty Up"
"Daimaru Matsuzakaya Autumn Beauty Up" is a promotion that introduces new cosmetics and noteworthy items each season and offers shopping benefits.
This time, a special website has been launched to coincide with the arrival of autumn.
Daimaru Matsuzakaya Autumn Beauty Up special website
Period: Wednesday, August 19, 2026 to Tuesday, September 29
Participating stores and online store: The cosmetics departments of the 14 participating Daimaru and Matsuzakaya stores, and DEPACO (Daimaru Matsuzakaya's cosmetics information media and online store)
The quarterly magazine "DEPACO BEAUTY UP PRESS Autumn Issue" suggests autumn trends
At the 14 participating stores, the quarterly magazine "DEPACO BEAUTY UP PRESS Autumn Issue" will be distributed. This issue includes a feature in which Hiroto Nishi of INI takes on three trend makeup looks that symbolize autumn.
It also introduces autumn lip colors focused on "naturalness," "long wear" and "shine," as well as new cosmetics chosen by the DEPACO editorial team.
Stores distributing the catalog:
[Daimaru] Shinsaibashi, Umeda, Kyoto, Kobe, Tokyo, Sapporo, Suma, Ashiya, Shimonoseki, Fukuoka Tenjin, Kochi Daimaru
[Matsuzakaya] Nagoya, Ueno, Shizuoka, Takatsuki
* Distribution ends at each store when supplies run out.
Benefits worth a total of ¥1,000 with a cosmetics purchase
During the period, customers who spend ¥7,000 or more (tax included) on a single receipt at the cosmetics departments of participating Daimaru and Matsuzakaya stores, register as a DEPACO member and enter will receive "500 Daimaru Matsuzakaya Points" and "a ¥500 coupon usable at DEPACO."
- Entry period: From 10:00 on Wednesday, August 19, 2026 to 23:59 on Tuesday, September 15
* Membership registration (free) at DEPACO (the online cosmetics store) is required to enter.
* Purchases made at DEPACO are not eligible for entry.
* Entry is limited to one time per person.
* Entries with incomplete information may be disqualified.
* The period, cancellation and eligibility conditions may change.
Details of the campaign can be found on the site below.
Cosmetics purchase campaign details
Special content that suggests "the lip that's right for you" with three questions
Special content is also available to help you choose a lip product when you want to change your mood or impression.
By answering just three questions, you are suggested the best lip product based on your personal color (warm or cool undertone), your preferred shades and your desired finish. It aims to bring out a more attractive expression through differences in color, shine and texture.
Special content that suggests the perfect lip
About DEPACO
DEPACO is a department store cosmetics "media commerce" platform operated by Daimaru Matsuzakaya Department Stores Co., Ltd.
It combines an information medium about department store cosmetics with an online store.
