Daimaru Matsuzakaya has launched the "Daimaru Matsuzakaya Autumn Beauty Up" special website for a limited period, from Wednesday, August 19, 2026 to Tuesday, September 29.
On this special website, Hiroto Nishi of the global boy group INI makes his first appearance. He showcases three trend makeup looks that incorporate new autumn cosmetics.
Hiroto Nishi of INI takes on autumn trend makeup
Hiroto Nishi of INI took on three trend looks that symbolize autumn 2026.
The three makeup looks presented are a matte lip, a smoky eye and a sparkling eye color.
In addition to the makeup points and items used for each look, an interview with Nishi is also featured. You can also read his answer to the question, "Which makeup would you like fans to come see you in?"
Details of the special website can be found at Daimaru Matsuzakaya Autumn Beauty Up special website.
Overview of the "Daimaru Matsuzakaya Autumn Beauty Up" campaign
"Daimaru Matsuzakaya Beauty Up" is a promotion that provides information on new and noteworthy cosmetics in step with the seasons of spring, summer, autumn and winter.
The cosmetics departments of Daimaru and Matsuzakaya and DEPACO (Daimaru Matsuzakaya's cosmetics information media and online store) have prepared many campaigns that let you shop at a good value during the period.
The period runs from Wednesday, August 19, 2026 to Tuesday, September 29.
Participating stores are the cosmetics departments of the 14 participating Daimaru and Matsuzakaya stores and DEPACO (Daimaru Matsuzakaya's cosmetics information media and online store).
The quarterly magazine "DEPACO BEAUTY UP PRESS Autumn Issue" will also be distributed in stores.
This feature includes content in which Hiroto Nishi of INI takes on "three trend makeup looks that symbolize autumn."
It also introduces autumn favorite lip colors focused on "naturalness," "long wear" and "shine," as well as new cosmetics chosen by the DEPACO editorial team.
Distribution of the quarterly magazine ends at each store when supplies run out.
For details of the campaign, see Daimaru Matsuzakaya Beauty Up campaign information.
About DEPACO
DEPACO is a department store cosmetics "media commerce" platform operated by Daimaru Matsuzakaya Department Stores Co., Ltd.
It combines an "information medium" full of recommendations about department store cosmetics with an "online store" where you can shop easily and conveniently.
You can find various DEPACO information here.
