On August 18, 2026, Global Information, Inc. began selling the market research report "Hair Serum Market by Ingredient, Hair Concern, Formulation, Packaging, Use Case, Distribution Channel and End User - Global Forecast 2026-2032," published by 360iResearch LLP.
According to the report, the hair serum market is forecast to grow from US$1.48 billion in 2025 to US$1.58 billion in 2026 and to US$2.32 billion by 2032. The compound annual growth rate (CAGR) from 2026 to 2032 is expected to be 6.63%.
Forecast growth of the hair serum market
The hair serum market sits where prestige beauty, dermatology-based hair care and ingredient-driven wellness converge.
Through leave-in products that are easy to add to daily care, consumers are seeking shine, frizz control, heat protection, scalp care and visible repair. Growing interest in treatment-focused products such as "hair growth serums" and "scalp serums" lies behind the market's growth.
Factors driving market growth
The market's growth is supported by rising beauty spending, product discovery through social commerce, and wide acceptance of scientifically backed active ingredients such as niacinamide, caffeine, peptides, hyaluronic acid, ceramides, bond-strengthening technologies and plant oils.
Regulatory oversight, including the U.S. Modernization of Cosmetics Regulation Act, the EU Cosmetics Regulation, China's Cosmetics Supervision and Administration Regulation and the ASEAN Cosmetic Directive, also makes product substantiation, safety assessment and transparent labeling important factors in market competition.
Strategic outlook and new opportunities
Hair serums are evolving from simple styling aids into high-value treatment categories supported by scalp care, personalization, premium ingredients and digital product discovery.
The biggest business opportunities in the market are said to lie where brands combine sensory feel with credible scientific evidence, comprehensive hair science and strict regulatory compliance.
Impact of AI technology and regional trends
Artificial intelligence (AI) is gaining influence in formulation development, marketing and consumer engagement, making personalized hair and scalp care recommendations possible.
By region, Asia-Pacific is the main driver of hair serum innovation, where scalp care and premium hair treatments converge. In the ASEAN region, humid climates, young digital consumers and strong demand for halal-compliant formulations are characteristic. In the United States, premium scalp serums, textured hair care and influencer-led product discovery are the mainstream trends.
Major market players
Major companies in the hair serum market include Amorepacific Corporation, Davines Group, Gisou, Henkel AG & Co. KGaA, L'Oreal S.A. and Shiseido Company, Limited.
Report details
Details of the report can be found on the following page.
