KITERU LLC has announced that it will hold "SEONGSU JAPAN HAKATA 2026," a hands-on K-beauty pop-up event, at Hakata Marui.
It will run for seven days, from Friday, August 28 to Thursday, September 3, 2026, in the event space on the 3rd floor of Hakata Marui. The event follows "SEONGSU JAPAN SHIBUYA 2026," held in Shibuya, Tokyo, and this is its first time in Fukuoka.
More than 50 Korean beauty brands gather at Hakata Marui
At "SEONGSU JAPAN HAKATA 2026," more than 50 Korean beauty brands, including brands not yet available in Japan, will come together under one roof.
In recent years, Korean cosmetics have become familiar through social media and e-commerce. However, there is also growing demand to try products in person before buying, such as "I want to actually try it," "I want to check the texture and scent," and "I want to compare shades."
An experience you cannot get online
At this event, you can pick up and try products in a variety of categories, such as skincare, makeup and body care. You can compare each brand's features and feel of use as you look for items that suit you.
Meeting new brands is also one of the features of "SEONGSU JAPAN." As if walking through the Seongsu neighborhood of Seoul, Korea, you will experience discovering "the next brand you will love" as you make your way around the venue.
In-person sales where you can try and buy
For this Hakata edition, in addition to trying products, in-person sales will let you buy them on the spot.
Products from participating brands can be purchased at event-only prices, and bundled sets combining multiple products and venue-exclusive product lineups are also planned. It is a fun event for those who want to try products they have been curious about online before buying, and for those who want to compare products from various brands and find good deals.
Based on the "SEONGSU JAPAN" theme "You can't try it online," the aim is to create a venue where you can enjoy everything from trying products to buying them.
Giveaways and venue-exclusive content too
In addition to product trials and sales, the venue plans to offer a variety of content, such as giveaways for visitors and events you can join as you make your way around the venue.
The aim is a hands-on K-beauty event where, rather than simply displaying products, walking around the venue creates new discoveries and enjoyment.
Nationwide expansion of "SEONGSU JAPAN"
Many Korean brands do not yet have permanent stores in Japan and operate mainly through e-commerce. As a result, while opportunities to learn about products through social media are increasing, opportunities to pick up the actual products before buying remain limited.
"SEONGSU JAPAN" provides a place where Korean brands can meet Japanese consumers directly. At the same time, it aims to give consumers the chance to check for themselves the appeal of products that cannot be understood from social media or word of mouth alone.
Following Shibuya, Tokyo, it is expanding to Hakata, Fukuoka, as part of its efforts to spread real-world points of contact with K-beauty across the country.
Event overview
Event name: SEONGSU JAPAN HAKATA 2026
Dates: Friday, August 28 - Thursday, September 3, 2026
Venue: Hakata Marui, 3rd floor
Address: 9-1 Hakata-eki Chuogai, Hakata-ku, Fukuoka, Fukuoka
Admission: Free
Main content: Tester trials of Korean cosmetics, product sales, special prices and sets, giveaways for visitors, venue-participation events and more
Official website: SEONGSU JAPAN official website
* Event details may change without notice.
* Sales prices and product lineups vary by brand and product.
* Some products, gifts and prizes are available in limited quantities.
