DEPACO, the cosmetics information media and online store operated by Daimaru Matsuzakaya Department Stores Co., Ltd., will open its first physical shop, "DEPACO Daimaru Ashiya," on the 1st floor of Daimaru Ashiya at 10:00 a.m. on Friday, August 28, 2026.
The company has set the promotion of OMO (Online Merges with Offline) as a medium- to long-term goal and is working to improve the value of the customer experience. As the first demonstration store, it will be a select shop with cosmetics from 29 brands, aiming to improve a customer experience that merges the store and online.
A new experience merging online and offline
DEPACO Daimaru Ashiya offers services that combine the functions of the online store with the advantages of a physical shop.
A tester corner linked to online articles
A new tester corner will be set up in connection with the online content (articles) published on DEPACO.
Seasonal themes such as "Best Cosmetics" and a "Fragrance Feature" by scent type are selected, and product testers linked to the articles are placed in the store. This gives visitors a chance to try products from brands that are not sold in the store.
Products that catch your eye can be purchased from the online store DEPACO using the QR code printed on each product introduction card. The themes are planned to be changed regularly.
In-store pickup for online orders
At DEPACO Daimaru Ashiya, you can pick up products you ordered online from the DEPACO online store at the shop.
Normally, orders from the DEPACO online store ship free for purchases of ¥3,800 or more (tax included), but if you choose pickup at DEPACO Daimaru Ashiya, you can order with free shipping regardless of the purchase amount.
In addition, a gift wrapping service is available on request when you pick up your products.
A cosmetics floor bringing together popular brands
With the renewal opening of the entire Daimaru Ashiya store, the 1st-floor cosmetics section is also being refreshed.
29 brands under one roof, including first stores in the Ashiya and Kobe area
In this renewal, one cosmetics brand with a counter (Clé de Peau Beauté) and DEPACO, a select shop with 29 brands, come together on one floor.
The floor offers an environment where you can compare and consider cosmetics from a wide range of brands, including brands opening for the first time in the Kobe and Ashiya area and brands opening for the first time at Daimaru and Matsuzakaya.
[Brand lineup (in Japanese syllabary order)]
Athletia
ACCA KAPPA
ADDICTION
uka
Vranjes Firenze
OLIVIA FRAGRANCES★
KANEBO
CLARINS
CLEAN
Clé de Peau Beauté
DECORTÉ
Sisley
SHISEIDO
GIVENCHY
JIMMY CHOO
CHANEL
john masters organics
THREE
dr365★
DOLCE&GABBANA
NUXE
PAMPURI
Hair Theory Lab★
MOLTON BROWN
LAGUNA BEAUTÉ
La Prairie
LANVIN
LUNASOL
LOA★
ROGER&GALLET
* ★ marks brands opening for the first time in the Ashiya and Kobe area.
* Clé de Peau Beauté opened as a counter in the area next to DEPACO on Wednesday, January 14, 2026.
Custom wrapping for gifts
At the gift wrapping counter, you can choose your favorite combination of wrapping paper and ribbon from a wide selection (some options are paid).
Customers who use the in-store pickup service can also use the gift wrapping service when they pick up their products.
DEPACO Daimaru Ashiya at a glance
Floor: Daimaru Ashiya, 1st floor, cosmetics section
Opening date and time: Friday, August 28, 2026, 10:00 a.m.
Address: 1-31 Funato-cho, Ashiya, Hyogo
About DEPACO
DEPACO is a "media commerce" site for department store cosmetics, operated by Daimaru Matsuzakaya Department Stores Co., Ltd. It combines an "information media" full of information about department store cosmetics with an "online store" where you can shop easily and conveniently.
Details about DEPACO Daimaru Ashiya can be found on the official DEPACO site below.
Details about DEPACO Daimaru Ashiya
Other official DEPACO information is here.
