The Tokyo Beauty Week Executive Committee (planned and operated by istyle Inc.) has released the official website and statement for "Tokyo Beauty Week 2026," to be held for seven days from Wednesday, November 18 to Tuesday, November 24, 2026, in the Harajuku and Omotesando area.
In its second year, in addition to "Beauty Walk," experiential content for general participants, the event will newly hold "TBW Collective," a co-creation meetup for business people from Japan and abroad.
Overview and concept of "Tokyo Beauty Week 2026"
"Tokyo Beauty Week 2026" will be held in the Harajuku and Omotesando area from Wednesday, November 18 to Tuesday, November 24, 2026.
istyle Inc. is in charge of planning and operation.
The latest information about the event can be found on the official website.
Tokyo Beauty Week official website
This year's concept and statement is "Your beauty, your life."
At its first edition in 2025, it brought together 51 brands, 16 venues and more than 10,000 visitors, gathering the energy to create "Tokyo as a city of beauty." In 2026, it aims to carry this energy forward under the theme "Beauty becomes a way of living. - Life in beauty."
An Inner Beauty venue is newly added to the "Beauty Walk" content for general participants
"Beauty Walk," an experiential program where you can meet beauty brands from Japan and abroad while visiting multiple spots in the Harajuku and Omotesando area, will be held again this year.
In 2026, brands in the "Inner Beauty" field will appear for the first time, in addition to last year's makeup and skincare brands. Experiences that were well received last year, such as the makeup and photo studio, are also scheduled to be offered again.
The event runs from Wednesday, November 18 to Tuesday, November 24, 2026.
The venues are wide-ranging, including @cosme TOKYO, and ST TOKYO, THE HALL Laforet Museum Harajuku, WeWork Iceberg, Harakado "COVER" and "701," and IWAI OMOTESANDO.
To take part in "Beauty Walk," you need to add the official LINE account as a friend. After adding it, you can wait for the latest information and the start of reservations.
Tokyo Beauty Week official LINE
First-ever "TBW Collective" meetup to promote co-creation in the industry
With the aim of creating "Tokyo as a city of beauty," Tokyo Beauty Week seeks to serve as a platform that connects people across industry boundaries.
As part of this, "TBW Collective," a co-creation meetup, will be held, bringing together manufacturers, media, creators, government, local communities and people trying to create new value together with the beauty industry.
It aims to be a place where, beyond each person's position and expertise, people can envision "Tokyo as a city of beauty" together and nurture new possibilities.
It will be held on Thursday, November 19, 2026, at THE STRINGS OMOTESANDO.
