Shibuya Scramble Square will hold its autumn fashion fair "SHIBUYA SCRAMBLE COLLECTION AUTUMN" from Monday, August 31 to Monday, October 12 (national holiday), 2026.
The fair carries the theme "I'm the one who changes the season," proposing the start of autumn through fashion on your own, regardless of changes in temperature. It presents items that bring autumn elements into summer outfits and ways of dressing that turn everyday style into mode.
An experiential event to enjoy the arrival of autumn through fashion
From Tuesday, October 6 to Monday, October 12 (national holiday), the experiential event "OPEN MY AUTUMN" will be held in the pop-up space on the 2nd floor.
An "autumn door" is set up at the venue, and when you open it, an invitation card appears with hints for items that turn your usual outfit into an autumn one. At the adjacent touch & try area, you can pick up each shop's top-recommended items, and you can buy the ones you like at the shops on the upper floors.
The event runs for seven days, from Tuesday, October 6 to Monday, October 12 (national holiday), 2026, from 10:00 to 21:00. The venue is Space2, the pop-up space on the 2nd floor.
Limited stores and renewals that color new encounters
AIGLE by SETCHU opens its first store at Shibuya Scramble Square
The first collection of "AIGLE by SETCHU," with Satoshi Kuwata as artistic director, opens its first store at Shibuya Scramble Square.
It proposes a new wardrobe that reconstructs technical wear from a tailoring perspective, pursuing comfortable wear and functional beauty. Purchasers are scheduled to receive a pop-up exclusive novelty (original pins), limited to the first 120 customers.
It runs from Wednesday, September 16 to Tuesday, November 3 (national holiday), at Space4 on the 4th floor.
AIGLE official site: https://www.aigle.co.jp/
6th-floor "+Q Beauty" reopens after renovation
On Thursday, September 3, "+Q Beauty" on the 6th floor reopens after renovation.
To mark the renewal, SNIDEL BEAUTY will give a special advance sale of "Eye Designer n EX06" (price: ¥6,600, tax included). The general release date is Thursday, September 10, 2026. A capsule toy lottery will be held for customers who spend ¥8,800 (tax included) or more. The prizes are: 1st prize, Eye Designer n EX03; 2nd prize, Cosmic Glow Gloss EX02; 3rd prize, an original logo charm. Prizes are available while supplies last.
In addition, on Thursday, September 3 only, a Shibuya Scramble Square app coupon will be distributed. The coupon gives ¥800 off purchases of ¥8,800 (tax included) or more, and you need to download the app to use it. The number of coupons is limited and ends once the planned quantity is reached.
To mark the renewal opening, bior organics has prepared gifts according to the purchase amount.
Purchases of ¥5,500 (tax included) or more: hotel towel
Purchases of ¥8,800 (tax included) or more: 5-pocket bag-in-bag
Purchases of ¥13,200 (tax included) or more: both the hotel towel and the 5-pocket bag-in-bag
Gifts are available while supplies last.
Flying Tiger Copenhagen opens its first Seasonal POP UP STORE
Flying Tiger Copenhagen, a design variety store from Denmark in Northern Europe, opens its first-ever Seasonal POP UP STORE on Wednesday, September 16.
With the concept "a place where seasonal excitement gathers," it is a limited-time store that changes its look by season to match autumn and winter events such as Halloween, Christmas and Valentine's Day. It is on the 14th floor.
It runs from Wednesday, September 16 to Sunday, February 21, 2027.
Flying Tiger Copenhagen official site: https://blog.jp.flyingtiger.com/
To mark the opening, from Wednesday, September 16 to Wednesday, September 23 (national holiday), customers who spend ¥1,500 (tax included) or more will receive a "Store Limited Bag." It is a limited item designed with Denmark's "heart" motif and the message "Halloj from Tokyo." It is limited to the first 50 customers each day, and one bag per transaction. This bag is not sold to the general public.
Great-value campaigns to boost autumn shopping
Four days only! App points triple campaign
For four days only, from Friday, September 4 to Monday, September 7, a campaign will be held in which Shibuya Scramble Square app points are tripled.
It applies to members who have downloaded the app: Gold members go from the usual 4% to 12%, Silver members from the usual 3% to 9%, and Bronze members from the usual 1% to 3%. All stores are eligible.
¥2,000 OFF AUTUMN coupon distributed
Ahead of full-fledged autumn in October, a ¥2,000 "AUTUMN COUPON" usable in the building will be distributed.
This coupon is for people who have downloaded the Shibuya Scramble Square app and gives ¥2,000 off purchases of ¥20,000 (tax included) or more. It can be used from Thursday, October 1 to Monday, October 12 (national holiday), and all stores are eligible. It cannot be combined with other coupons.
Shibuya Scramble Square official site: https://www.shibuya-scramble-square.com
