PAUL & JOE BEAUTE will release its new face powder "Poudre Visage Lumière Douce" in advance at Takashimaya from August 20, 2026.
The nationwide release is on September 1, 2026.
This advance release offers a chance to enjoy autumn makeup ahead of everyone else.
About the new face powder "Poudre Visage Lumière Douce"
"Poudre Visage Lumière Douce (face powder)" arrives as a new face powder that embodies "a refined, mature glowing complexion."
This powder uses a unique formulation design that combines the two light-reflection effects of specular reflection and diffuse reflection with the idea of pointillism.
The aim is a finish that wears light beautifully and makes bare skin look bright and glowing.
Poudre Visage Lumière Douce comes in 8 g and a total of three shades.
Each set is priced at ¥7,480 (tax included). The case is sold separately: the refill is ¥5,500 (tax included), the dedicated case with brush is ¥1,980 (tax included), and the dedicated brush is ¥880 (tax included).
The Takashimaya-exclusive "Takashimaya Poudre Selection" also arrives
Along with the advance release of "Poudre Visage Lumière Douce," Takashimaya will also offer the limited "Takashimaya Poudre Selection."
This special selection is sold for ¥9,900 (tax included).
The set is centered on the full-size "Poudre Visage Lumière Douce," packed together with PAUL & JOE BEAUTE beauty items.
Poudre Visage Lumière Douce (full size)
Face Powder Compact (full size)
Makeup Fix Mist (full size)
Cleansing Gel N (25 g)
Double Concentrate Serum (6 mL)
Original tote bag
The original tote bag is offered as a Takashimaya advance-release novelty. Its size is H35 cm x W35 cm x D10 cm.
The bag, decorated with lovable motifs typical of PAUL & JOE, will add color to everyday outings and to the time you spend enjoying your beauty items.
Release overview and participating stores
The advance release starts on Thursday, August 20, 2026.
The nationwide release is on Tuesday, September 1, 2026.
The stores for the advance release are the following Takashimaya stores and the online store.
Takashimaya Shinjuku
Yokohama
Kashiwa
Takasaki
Osaka
JR Nagoya Takashimaya
Iyotetsu Takashimaya
T BEAUT (online)
About PAUL & JOE BEAUTE
PAUL & JOE BEAUTE is "a cosmetics brand that proposes the lifestyle of a Parisienne who enjoys life to the fullest."
Beyond makeup effects, it pursues many-sided happiness: "fun to look at, fun to touch, fun to display, happy just to own."
The brand shares a lifestyle in which not only the user but also the people around them are filled with happiness.
PAUL & JOE BEAUTE official site: https://www.paul-joe-beaute.com/
