DEMI COSMETICS (Nicca Chemical Co., Ltd.) will release FeTéE, a new hair oil brand co-developed by Japan and Korea, on Friday, September 4, 2026.
Ahead of the release, a launch presentation was held on Tuesday, August 4, 2026. In addition to the brand concept and product lineup, the presentation featured a hair styling show by three rising hairstylists and a fashion show in collaboration with the Korean apparel brand "MONOHA."
Overview of the "FeTéE" brand
FeTéE carries the concept "This scent is a gift," expressing a gift to someone who is "blessed."
The brand name comes from the past participle of the French word "Feter," meaning "to celebrate." It is a hair oil co-developed by blending Japanese and Korean sensibilities and beauty trends and drawing on the expertise of both countries.
FeTéE official site: https://www.demi.nicca.co.jp/fetee/
FeTéE official Instagram: https://www.instagram.com/fetee_official/
Product lineup and features
FeTéE OIL comes in three scents. Each oil can be worked into towel-dried or dry hair and can be used both as an out-bath oil and as a styling oil. It is also suitable for tidying hair and scent when you are out.
Product name: FeTéE OIL
Release date: Friday, September 4, 2026
Size / price: 100 mL / ¥5,500 (tax included), 28 mL / ¥3,300 (tax included)
Sold at: participating salons nationwide
01 SOFT MUSK TEA
A tea floral note in which the refreshing feel of oolong tea is wrapped in translucent flowers. Its clean impression is a feature, and the scent spreads softly.
02 CARAMEL DAYDREAM
A floral amber note that layers bright citrus and gorgeous florals over the sweetness of caramel. A lovable sweetness lingers and a gentle scent spreads.
03 CASHMERE FIG
A clean woody note in which a sheer wood is wrapped in the soft sweetness of fig. A smooth, cashmere-like afterglow spreads comfortably.
Details of the launch presentation
In addition to the announcement of the brand concept, the presentation included a hair styling x fashion show in which three hairstylists in the spotlight collaborated with the Korea-born apparel brand "MONOHA," as well as a talk session on "Hair Oil to Go."
It gave visitors a taste of the latest beauty and fashion scenes in Japan and Korea.
Brand presentation themed "Hair Oil to Go"
The presentation began with the brand presentation. Under the concept "Carrying hair oil with you - Hair Oil to Go," it introduced the brand's aim of providing a brand experience through three elements - scent, formula and packaging - and establishing "a new category of hair oil."
Collaboration show with the Korean apparel brand "MONOHA"
Three stylists took the stage: MURO YUNA, MARIN MINAMI and Ai Kitano. In collaboration with the popular Korean apparel brand "MONOHA," hair styling, makeup and fashion were coordinated as a whole to match the features and scent of each of FeTéE's three hair oils.
The models appeared on the runway wearing MONOHA's outfits and presented styling that expressed the different worlds of FeTéE.
Performer profiles
ADITION / MURO YUNA
Joined ADITION in 2023 and became head of the ADITION Shibuya store in February 2026. A stylist with a combined social media following of over about 330,000.
Instagram: @jilliy_61__GOODTHING / MARIN MINAMI
Joined as an opening member of "GOODTHING." Active in many areas, including launching the apparel brand "MSTRSKN," for which she serves as Director.
Instagram: @marin_minamiNOVAN / Ai Kitano
While belonging to "NOVAN," she also serves as director of the cosmetics brand "ANOI."
Instagram: @aikitano.novan
Korean apparel brand "MONOHA"
A brand that pursues "the beauty of empty space." It explores the value of materials and pursues refined harmony and everyday simplicity. Starting in 2020 from its flagship store in Hannam, Seoul, it offers clothing and crafts.
MONOHA official Instagram: monoha_official
Talk session with the hairstylists and "MONOHA"
At the end of the event, a talk session was held with the three hairstylists who appeared on stage and a brand representative of "MONOHA."
They talked about hair, makeup and fashion trends in Japan and Korea and the key points of this styling, as well as a new lifestyle of carrying hair oil with you based on the concept "Hair Oil to Go."
About DEMI COSMETICS
DEMI COSMETICS is a comprehensive manufacturer that makes and sells cosmetics for hair salons, applying the "washing," "dyeing" and "conditioning" technologies developed in textile processing to hair. Under the concept "Science of Hair," it has been engaged in research and development based on hair science for more than 40 years.
DEMI COSMETICS official site: https://www.demi.nicca.co.jp/
Nicca Chemical Co., Ltd.: https://www.nicca.co.jp/
DEMI official social media: Instagram @demi_jp_official
