"Skinity," a comprehensive skin-concern community run by DECENCIA Inc., and "La La La Sana," the official community of the hair care and skin care brand LaSana run by Yamasaki Co., Ltd., have been holding the "Summer Beauty Habits" posting campaign, the second joint project, since Tuesday, August 18, 2026.
Following the well-received first campaign, this one looks not only at skin but also at hair and scalp care. As a way to counter summer damage, it gives participants a chance to share their daily care habits.
Details of the "Summer Beauty Habits" Posting Campaign
The theme of this campaign is "Let's Create Summer Beauty Habits: Skin, Hair and Scalp Care to Avoid Building Up Summer Damage."
Summer is said to be a season when changes in skin, hair and scalp are easy to notice, owing to UV rays, sweat, air conditioning and humidity. In this campaign, participants post and share, within both communities, the summer skin care and hair and scalp care tips they usually practice, their favorite items and small daily habits.
Posts need not be about special care. Familiar habits such as "taking more careful care than usual on days I was exposed to UV rays" or "caring for my hair and scalp after a bath" are also eligible. This gives participants a chance to exchange tips on summer self-care.
The campaign runs from Tuesday, August 18, 2026 to Monday, August 31, 2026, until 23:59.
Participation requires membership registration in each community. Details such as participation conditions, prizes and how to enter can be found on the campaign page within each community.
Twenty people drawn by lottery from those who post their "Summer Beauty Habits" will receive the "LaSana x DECENCIA Summer Rescue Care Set."
The set contents are as follows.
DECENCIA AYANAS Moist Barrier Mist 50mL
DECENCIA Tsutsumu Face Cream R1 30g
LaSana Seaweed Hair Essence 75mL
LaSana Seaweed Sea Mud Hair Mask 160g
* This set is meant for enjoying each company's products as part of skin, hair and scalp care. It is stated that it does not claim any specific effects or benefits from using both companies' products together.
Background to the Second Collaboration
The first campaign, themed "Knowing Yourself Now," was a participatory project that used Skinity's [Sensitivity Score] and La La La Sana's [Self-Love Diagnosis].
It is reported that through this project, participants visited each other's communities, reflected on their skin and hair based on their diagnosis results, and exchanged information through comments, creating interaction that went beyond the boundaries of each community.
Because many voices welcomed the collaboration between the two brands, a second campaign is now being held. The second campaign aims to connect the ties and discoveries born in the first to daily care, creating a chance to think about and share "my own kind of beauty."
About Each Community
DECENCIA's "Skinity"
"Skinity" is a comprehensive skin-concern community run by DECENCIA Inc.
It serves as a place where people with diverse skin concerns, such as sensitive skin, unstable skin, dryness, pores and dullness, gather to exchange views on how to approach their skin and on daily care. Through connections among fellow skin-love mates and information from DECENCIA, it aims to help each person view their own skin positively.
Skinity community site: https://community.decencia.co.jp/
LaSana's "La La La Sana"
"La La La Sana" is an official community built together with customers who love LaSana products.
In addition to beauty information and limited events and campaigns, participants called "Lala Tomo" interact through photo posts and bulletin boards. It is also characterized by offering a place where customers and the brand interact and co-create through real events and product development.
La La La Sana community site: https://community.lasana.co.jp/
About DECENCIA Inc.
DECENCIA Inc. is a skin care brand for sensitive skin that belongs to the Pola Orbis Group.
Based on the quality standards of the Pola Chemical Industries research institute and its own insights into sensitive skin, it develops products that pursue the essence of skin care. Under the philosophy of "wanting to eliminate skin inequality," it offers skin care that frees the hearts and skin of people troubled by sensitive skin.
DECENCIA official online store: https://www.decencia.co.jp/
DECENCIA corporate site: https://www.decencia.co.jp/company/
Related Links
"Summer Beauty Habits" posting campaign details: https://bit.ly/4cdnUTz
DECENCIA comprehensive skin-concern community "Skinity": https://bit.ly/3Sk5TfH
LaSana official community "La La La Sana": https://community.lasana.co.jp/
DECENCIA official online store: https://www.decencia.co.jp/
