"athletia," the skincare and lifestyle brand run by Equip Co., Ltd., will exhibit at the limited-time pop-up event "Recommendations Come with Love Exhibition -THE TAG MARKET-," produced by hair and makeup artist Hiro Odagiri.
The event will run from Saturday, August 22 to Saturday, August 29, 2026, at "+Base 0" on the 2nd and 3rd floors of South, NEWoMan TAKANAWA, TAKANAWA GATEWAY CITY, in Takanawa, Tokyo.
Overview of "Recommendations Come with Love Exhibition -THE TAG MARKET-"
Under the concept "THE TAG MARKET - Recommendations Come with Love.", this pop-up event is a market offering a variety of products and experiences chosen by the discerning eye of Hiro Odagiri, who has more than 4 million followers across social media.
At the venue, in addition to a selection of the cosmetics Hiro Odagiri loves to use, a wide range of content that helps set up daily life, including fragrance, tools, food, words and music, will be presented across two floors. Through collaboration with fields beyond beauty, the event aims to offer encounters with new kinds of beauty and propose value that goes beyond the framework of beauty.
athletia will present a total of five items, centered on the "Refreshing Deodorant Mist (quasi-drug)," selected by Hiro Odagiri, and the popular "Core Balance Oil."
In addition, the new product "Core Balance Concentrated Lotion," which goes on sale nationwide on Friday, September 4, will be exhibited ahead of its nationwide release.
The featured "Refreshing Deodorant Mist"
athletia's "Refreshing Deodorant Mist (quasi-drug)" is a medicated deodorant mist with a natural formula that prevents odor without stopping perspiration.
It comes in 100 mL for ¥3,850 (tax included), and is said to have a natural origin index of 94% (including water) (in accordance with ISO 16128).
With the group's own "sweat-sterilizing lasting technology," this mist does not suppress sweat itself but acts on the bacteria in sweat to sterilize them and deliver high long-lasting performance. By sterilizing the microorganisms that cause odor, it is explained that the mist stays on the skin for a long time even when you sweat and keeps suppressing odor. The product was developed with an antiperspirant-free approach.
* Active ingredient: isopropyl methylphenol
Event participation gift and details
During the event period, those who stop by the athletia corner at this pop-up and then visit athletia NEWoMan TAKANAWA (South, 4th floor) will receive a mini bottle of "Repair Hair Oil."
The event overview is as follows.
Dates: Saturday, August 22 to Saturday, August 29, 2026
Saturday, August 22: 11:00-20:00 (last admission 19:40)
Sunday, August 23: 10:00-18:00 (last admission 17:40)
Monday, August 24 to Friday, August 28: 12:00-20:00 (last admission 19:40)
Saturday, August 29: 11:00-20:00 (last admission 19:40)
Venue: "+Base 0," 2F and 3F, South, NEWoMan TAKANAWA, TAKANAWA GATEWAY CITY
Admission: Paid, advance reservation required
Special site: THE TAG MARKET special site
About the athletia brand
athletia is a brand with a product lineup that, in addition to daily skincare, supports both relaxing and active moments and stays close to your lifestyle 24 hours a day.
Under the concept "balance your active/relaxing cycle," the brand says it can support each person's self-conditioning by staying close to the cycle of "moving well and resting well" and to the switch between on and off. As a clean beauty brand from Japan, it also carries out brand activities that consider nature, the environment and society.
Related information
LINE: athletia
