The New York-born skincare brand "Kiehl's" will launch its new product, "3D Plump Glow Serum" (Kiehl's DS Plump Colla Serum), nationwide in Japan on Friday, September 4, 2026. To celebrate the launch, Kiehl's will hold a limited-time immersive pop-up event, "Kiehl's 3D Plump Glow LAB," in Shibuya, Tokyo, for three days from Friday, September 4 to Sunday, September 6, 2026.
During the event, a "3D Plump Glow Go-Kart" is scheduled to tour the Shibuya, Harajuku and Omotesando areas, handing out product samples.
Features of the New "3D Plump Glow Serum"
The new "3D Plump Glow Serum" comes from the "DS Line (dermatological skincare line)," which was developed together with dermatologists from Harvard Medical School.
This serum was developed by focusing on the varied roles of 15 types of collagen, including the "baby collagen" abundant in young skin. Used in your daily skincare, it aims to give skin a bouncy firmness that pushes back from within and a glow as if lit by light, leading to a lively-looking complexion.
Product Overview
Product name: Kiehl's DS Plump Colla Serum
Nationwide release date: Friday, September 4, 2026
Advance release date: Tuesday, September 1, 2026 at the Kiehl's official online store, @cosme Shopping and the Lumine Shinjuku store
Size and price: 30mL ¥6,930 (tax included), 50mL ¥10,450 (tax included)
How to use: Morning and night, after cleansing and preparing your skin with toner, apply an appropriate amount (2 pumps) to the entire face, including the eye area. Blend it in with a massage that lifts from the inside out and from the bottom up, then finish with a moisturizing cream or sunscreen.
Details about the product can be found on the Kiehl's official website.
Kiehl's 3D Plump Glow Serum official website
The Immersive Pop-Up "Kiehl's 3D Plump Glow LAB" Opens in Shibuya
"Kiehl's 3D Plump Glow LAB" will be held for three days only at the former Sanzenri site in Shibuya. The venue will be a "LAB" space reminiscent of the apothecary that is Kiehl's roots.
Kiehl's explains that visitors can pick up the product themselves and experience the texture that changes from a 3D gel into something fresh and watery, as well as the plump, glowing feel after application. On the basement floor, a space that feels like "diving into" pink serum is said to let visitors experience the comfort of the product with their whole body.
Event Overview
Name: Kiehl's 3D Plump Glow LAB
Dates and times: Friday, September 4 to Sunday, September 6, 2026, 11:00-20:00 (last admission each day: 19:30)
Venue: Former Sanzenri site (22-1 Udagawacho, Shibuya-ku, Tokyo 150-0042)
Admission: Free / reservations given priority
Details about the event can be found on Kiehl's event page.
Kiehl's 3D Plump Glow LAB event page
Pop-Up Exclusive Perks
"Kiehl's 3D Plump Glow LAB" offers perks for visitors.
LINE friend perk: Add the official Kiehl's LINE account as a friend and receive a sample (1.5mL) of the "3D Plump Glow Serum."
Social media post perk: Post photos or videos taken at the venue on social media with the Japanese hashtag for the 3D Plump Glow Serum and receive a "3D Smiley Fan."
Pop-up exclusive purchase perk: Customers who purchase a product will receive a venue-exclusive "3D Plump Glow Drink," while supplies last. *Limited quantity; available until gone.
Only cashless payment is accepted; cash cannot be used. Various credit cards, electronic money, QR code payments and contactless payments are supported.
Entry to the event requires adding the official Kiehl's LINE account as a friend. Pre-register here.
Kiehl's official LINE registration
The "3D Plump Glow Go-Kart" Tours Shibuya, Harajuku and Omotesando
For three days from Friday, September 4 to Sunday, September 6, 2026, a pink "3D Plump Glow Go-Kart" will appear in the Shibuya, Harajuku and Omotesando areas.
Inspired by the product's features of "fast penetration" and "fast ingredient delivery," staff nearby identifiable by balloons will hand out samples (1.5mL) of the "3D Plump Glow Serum" to about 20,000 people as the kart travels around town.
How to Take Part
Find a staff member handing out samples and add the official Kiehl's LINE account as a friend to receive a sample (1.5mL) of the "3D Plump Glow Serum."
In addition, if you photograph the "3D Plump Glow Go-Kart" or the sample-distributing staff and post it on social media with the Japanese hashtag for the 3D Plump Glow Serum, you will receive a "3D Smiley Fan" on the spot. *Samples and perks are limited in quantity and available until gone.
"3D Plump Glow Stamp Rally": Win a Year's Supply of Products
Kiehl's is holding a limited campaign, the "3D Plump Glow Stamp Rally," in which you can win "a year's supply of Kiehl's products" by completing missions.
Entry Requirements and Missions
Among those who complete all three of the following "3D Plump Glow Missions" during September 2026, 5 winners will be chosen by lottery to receive a set of the "3D Plump Glow Serum" and a "Retinol* Serum" (equivalent to about a year's supply). *Skin-conditioning ingredient
- Take part in a sample distribution event or the pop-up (the "3D Plump Glow Stamp Rally" card is handed out on the spot).
- Post on social media with the Japanese hashtag for the 3D Plump Glow Serum and "#PR".
- Bring the "3D Plump Glow Stamp Rally" card and have a skin measurement at a Kiehl's store.
How to Enter
After your skin measurement at a Kiehl's store, entry is complete when you show the stamp rally card with three stamps to a Skin Pro.
Even if you cannot attend the pop-up, visit a Kiehl's store during September and tell the in-store Skin Pro "3D Plump Glow" to receive the event-exclusive "3D Smiley Fan," while supplies last. *Limited quantity; available until gone.
"Plump Glow Skin Experience" Also Held at Kiehl's Stores Nationwide
At Kiehl's stores nationwide, a "Plump Glow Skin Experience" event will be held, including the AI skin measurement "Skin Time Leap."
AI Skin Measurement "Skin Time Leap"
"Skin Time Leap" shows your current skin condition and a prediction of your skin 15 years from now if collagen deficiency continues, reportedly letting you "peek" at your skin's future. Together with counseling from a Skin Pro, it offers suggestions for skincare for now and for the future.
You can reserve a skin measurement here.
Skin measurement reservations
3D Plump Glow Gacha
Purchase the "3D Plump Glow Serum" to try the "3D Plump Glow Gacha." You might win a product sample you have been curious about.
Participating stores are Isetan Shinjuku, Ginza, Seibu Ikebukuro, Shibuya Hikarie, Lumine Yokohama, Lumine Shinjuku, Lumine Omiya, Lumine Ikebukuro, Lumine Kitasenju, Lumine Yurakucho, Lumine Tachikawa, Takashimaya Gate Tower Mall, Hankyu Umeda Main Store, Osaka LUCUA, Kintetsu Abeno Harukas, JR Kyoto Isetan, Daimaru Kyoto, Daimaru Shinsaibashi Main Building, Tenjin Chikagai, Hakata Hankyu and Sapporo Stellar Place.
Limited-Quantity Set and Perks
3D Plump Glow Serum Starter Set
The "3D Plump Glow Serum Starter Set" is a set with the 30mL full-size serum at its regular price, plus samples of Kiehl's No.1 Cream UFC and the light-blue Peel Serum.
Set contents: Kiehl's DS Plump Colla Serum 30mL (full size), Kiehl's Cream UFC 7mL (mini size), Kiehl's DS Pre Serum 1.5mL x 2 (samples)
Price: ¥6,930 (tax included)
At the pop-up venue and Kiehl's stores nationwide, the same sample perk is also offered when you purchase the 50mL size.
Kiehl's 3D Smiley Charm
Customers who purchase products, including the "3D Plump Glow Serum," totaling ¥15,400 (tax included) or more will receive a limited "3D Smiley Charm" on a first-come basis. *Limited quantity; available until gone.
Shinjuku Lumine Opening Commemorative Perk
From Tuesday, September 1 to Tuesday, September 8, 2026, customers at the Shinjuku Lumine store who purchase one or more Kiehl's products will receive a mini size (5mL) of the "3D Plump Glow Serum" and cotton pads (44 sheets). *Each perk is limited in quantity and available until gone.
