"SNIDEL BEAUTY," a beauty brand operated by Mash Beauty Lab Inc., will release "SNIDEL Eye Designer n EX06 Favorite Dress," a limited reissue palette celebrating the brand's fifth anniversary.
"Eye Designer" has won broad support since the brand's debut and has received a cumulative 55 best cosmetics awards*¹. This limited palette will be released early on Thursday, September 3, 2026, at Hankyu Umeda Main Store and the Shibuya Scramble Square store, and will go on sale nationwide on Thursday, September 10, 2026, at all SNIDEL BEAUTY stores, the official online store, and more.
*¹According to Mash Beauty Lab Inc., this is the number of awards won in the eyeshadow categories of various media from May 2021 to June 2026.
A limited eye palette celebrating the brand's fifth anniversary
SNIDEL BEAUTY carries the concept "Surely it will even change the way we live. Our clean beauty." The brand has developed high-performance products with a focus on naturally derived ingredients, pearls with high transparency and brilliance, and colors that resist dullness.
The product that continues to be loved as its signature is "Eye Designer." In 2026, the brand's fifth anniversary, a special "Eye Designer" arrives as the second installment of the anniversary collection.
Details of "SNIDEL Eye Designer n EX06 Favorite Dress"
1 limited shade set, ¥6,600 (tax included)
"SNIDEL Eye Designer n EX06 Favorite Dress" is a pearl-rich pink palette reissuing shades carefully selected from past limited colors. It holds the sparkle of many pearls, including jewelry pearls made with crushed real diamonds, creating a clear radiance and translucency.
Even the soft matte colors hold a delicate light, blending naturally into the eyelids while adding dimension. Layering pearl-conscious jewelry colors over a soft, flushed pink base creates a lovely, glamorous look for the eyes.
Shibuya Scramble Square store renewal and limited event
On Thursday, September 3, 2026, the SNIDEL BEAUTY Shibuya Scramble Square store will reopen after renovation. To commemorate the reopening, "Eye Designer n EX06" will be released early. In addition, a secret capsule event and a special kit exclusive to the Shibuya Scramble Square store will be available in limited quantities.
Secret capsule event
A secret capsule event exclusive to the Shibuya Scramble Square store will be held for customers who purchase SNIDEL BEAUTY products totaling ¥8,800 or more (tax included). The following gifts are prepared for the first 100 customers.
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1st prize: Eye Designer n EX03
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2nd prize: Cosmic Glow Gloss EX02
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3rd prize: Original logo charm
*Limited to the first 100 customers, while supplies last.
Special kit exclusive to the Shibuya Scramble Square store
To commemorate the reopening, a special kit exclusive to the Shibuya Scramble Square store will be released.
[Kit contents]
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1 Eye Designer n or Face Stylist n*²
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Rouge Couture, Rouge Couture Matte, or Melting Color Balm*²
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Original mirror
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Original pouch
*²You can choose any one color.
*The images show "Eye Designer n 01" and "Rouge Couture 03."
*Limited quantity, while supplies last.
SNIDEL BEAUTY Scramble Square store
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Reopening date: Thursday, September 3, 2026
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Address: Shibuya Scramble Square 6F, 2-24-12 Shibuya, Shibuya-ku, Tokyo 150-0002
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Phone: 070-1596-5388
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Hours: 10:00-21:00
Product release information
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Early reservation date: Friday, August 21, 2026, Hankyu Umeda Main Store and Shibuya Scramble Square store
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Reservation date: Thursday, September 3, 2026
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Early release date: Thursday, September 3, 2026, Hankyu Umeda Main Store and Shibuya Scramble Square store
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Nationwide release date: Thursday, September 10, 2026, all SNIDEL BEAUTY stores, the official online store, and more
*Reservations and sales at the official online store start at 10:00 a.m.
