Mash Style Lab Co., Ltd. will release a new fragrance, "REVERIE 1897," from MUCHA, the world's first officially authorized brand of the Mucha Foundation, which represents the artist Alphonse Mucha.
It will be released in advance at Lumine Yurakucho on Thursday, August 27, 2026, and will go on sale on Thursday, September 3 at MUCHA stores nationwide and the official online store.
A New Fragrance Inspired by Mucha's Work "Reverie"
This new fragrance was born from Alphonse Mucha's work "Reverie (1897)."
The fantastical world depicted in the work is expressed in a "green musk" scent, in which delicate green notes, flowers and musk overlap.
The eau de toilette comes in three sizes, and hand care items with the same scent, as well as a handkerchief and silk scarf decorated with the art of "Reverie," are also appearing.
An Oriental Floral with Delicate Green Notes Blended In
The new fragrance "REVERIE 1897" is characterized by a dreamlike lingering impression in which the freshness of green leaves and the softness of flowers melt together.
The scent opens lightly, with the sparkle of aldehyde overlaid by the juicy citrus of bergamot and tangerine. Then, perilla's green notes add depth to a powdery floral woven from jasmine and heliotrope.
In the last stage, sandalwood, musk and vanilla are said to melt gently together, leading to a pleasant lingering finish. As if reflecting the Art Nouveau aesthetic in which Japonisme lives, an accent with an Eastern flavor draws a deep expression in the fantastical oriental floral.
The scent note is "green musk."
The composition of the scent is as follows.
TOP: Aldehyde / Bergamot / Tangerine
MIDDLE: Perilla (from Hokkaido) / Heliotrope / Jasmine
LAST: Dry wood / Vanilla / Musk / Sandalwood
"REVERIE 1897" Product Lineup
Eau de Toilette
Eau de Toilette Reverie 1897
40 mL ¥14,960
13 mL ¥6,930
8 mL ¥3,960
Hand Care Items
Fragrance Hand Soap N Reverie ¥3,740
Rich Hand Cream N Reverie ¥3,190
Art Items
Silk Scarf Reverie ¥22,000 (colors: BEG, BLK)
Handkerchief Reverie Flower ¥2,860 (colors: GRN, PNK, NVY)
Release Commemorative Novelty and Stores
On the advance release day at Lumine Yurakucho, Thursday, August 27, 2026, and the nationwide release day, Thursday, September 3, a campaign will be held giving a "Reverie scarf" to customers who purchase ¥18,000 or more (tax included). This novelty is limited in quantity and will end once supplies run out.
About Sales
Advance release date: Thursday, August 27, 2026, Lumine Yurakucho
Nationwide release date: Thursday, September 3, 2026, MUCHA stores nationwide and the official online store
Information on each MUCHA store and the product list can be found at the links below.
About the MUCHA Brand
The brand "MUCHA" aims to make memories and time more impressive through fragrances and art pieces inspired by the works of Alphonse Mucha, a leading artist of the Art Nouveau style.
Alphonse Mucha (1860–1939), an artist from the Czech lands, is said to have reached the pinnacle of Art Nouveau. He rose to sudden fame especially with his 1894 poster "Gismonda" for Sarah Bernhardt, and his artistry is highly regarded not only in graphic art but also in jewelry, furniture and sculpture.
