Qoo10, the online shopping mall operated by eBay Japan G.K., has announced that it will hold its third "20% Mega Sale" of 2026 from 5 p.m. on August 28, 2026 to September 9.
During this period, coupons worth up to ¥10,000 off will be offered across more than 10,000 shops and over 20 million items, the largest scale ever.
Qoo10 "20% Mega Sale": dates and scale
The "20% Mega Sale" is Qoo10's biggest shopping event, held four times a year.
This sale surpasses 10,000 participating shops and 20 million items, making it the largest edition to date.
The sale period is divided into the following three rounds.
Round 1: Friday, August 28, 2026, 17:00 - Tuesday, September 1, 2026, 23:59
Round 2: Wednesday, September 2, 2026, 00:00 - Saturday, September 5, 2026, 23:59
Round 3: Sunday, September 6, 2026, 00:00 - Wednesday, September 9, 2026, 23:59
Details of the up-to-20%-off coupons
During the sale, coupons for up to 20% off are provided in three rounds.
Four coupons are given for each round, 12 in total. Each coupon gives up to ¥10,000 off and can be used on purchases of ¥100 or more.
In addition, 2 extra coupons will be distributed during the Teaser period before the sale begins (00:00 on August 24, 2026 to 16:59 on August 28, 2026). Starting this time, these extra coupons can be used throughout the entire Mega Sale period.
VIP members will also receive 2 extra coupons that, as before, can be used throughout the entire Mega Sale period.
*For details such as coupon conditions, please see the Qoo10 20% Mega Sale campaign page.
A rich lineup and special features
For this Mega Sale, trending items such as skincare, haircare and body care to repair summer damage have been expanded.
A wide range of products is available, from new autumn fashion to home appliances and daily necessities needed as the seasons change.
In the special corner "Mega Shop Relay," carefully selected brands appear day by day, and combining the 20% Mega Sale coupon with a shop coupon lets you buy products at an even better price.
In "Mega Oshi," the corner for new products released exclusively in advance on Qoo10, the latest items from brands that are trending on Qoo10 are featured. In addition, "Q ONLY," a special project line available only during the Mega Sale, offers limited products and sets co-planned by brands and Qoo10, mainly in beauty items.
About Qoo10
Qoo10 is an online shopping mall operated by eBay Japan G.K.
Launched in 2010, it handles products in a wide range of genres, including fashion, beauty, sports, home appliances, mobile, daily goods, household items, food, baby, entertainment, books and e-tickets.
Sellers, whether companies or individuals, in Japan or abroad, can list products, and buyers can enjoy shopping in a safe environment.
Press release date
August 24, 2026
Customer inquiries
Qoo10 Support Center
Hours: Weekdays 9:30-17:30 (closed Saturdays, Sundays and public holidays)
