Generic Cosmetics Co., Ltd. is taking part as one of the cosmetics brands in the limited-time event "EnRoom," held on the 5th floor of JU Yonago Takashimaya in Yonago, Tottori Prefecture, from Friday, August 21 to Monday, August 31, 2026.
It is a chance for shoppers to pick up Generic Cosmetics products, which have mainly been offered online until now, and try their quality and feel in person.
Experience high-quality cosmetics in person
Generic Cosmetics holds the brand concept "High-quality cosmetics at a price anyone can keep up with." By handling product planning and development, manufacturing and sales in its own factory, the company invests in the quality that is needed while reviewing other costs.
The company has announced that, through this approach, it aims for the "democratization of beauty," in which people can choose cosmetics that suit them and keep using them without giving up on beauty even as prices fluctuate.
*The expression "department-store-level" describes the brand concept of the quality and pricing the company aims for; it does not indicate that the quality or performance is equivalent to that of any specific department-store cosmetics brand.
Skincare lineup at the shop
At this POP UP SHOP, visitors can try the following skincare products offered by Generic Cosmetics.
GC Facial Essence <Toner>
A high-concentration toner whose main ingredient is Galactomyces ferment filtrate*¹, with more than 94% of the whole formula made up of beauty ingredients.
Volume: 145 ml
Price: ¥2,700 (¥2,970 tax included)
*¹Moisturizing ingredient
GC Facial Advanced <Serum>
A fermentation-based penetrating serum that focuses on skin-friendly bacteria and is rich in Bifida ferment lysate*².
Volume: 50 ml
Price: ¥3,000 (¥3,300 tax included)
*²Skin-conditioning ingredient
GC Skin Cream <Beauty Cream>
A beauty cream rich in Galactomyces ferment filtrate*³, an ingredient known for mature-skin care.
Volume: 50 g
Price: ¥2,300 (¥2,530 tax included)
*³Moisturizing ingredient
GC Premium Oil <Cleansing Oil>
Contains 96% beauty ingredients. A high-performance cleansing oil that removes dirt with beauty ingredients.
Volume: 150 ml
Price: ¥2,600 (¥2,860 tax included)
GC Facial Wash <Facial Cleansing Foam>
A facial cleansing foam with rich fermented lather, containing rice bran fermented clay*⁴.
Volume: 100 g
Price: ¥2,650 (¥2,915 tax included)
*⁴Lactobacillus/rice bran ferment (skin-conditioning ingredient)
About the "EnRoom POP UP SHOP"
"EnRoom" is a hands-on lifestyle shop held under the theme "enriching everyday life." Products from many genres, including apparel, food, cosmetics and fragrances, come together there.
It was planned as a space where visitors can pick up and experience products that are usually offered mainly online.
[Event overview]
Event name: EnRoom POP UP SHOP
Period: Friday, August 21 to Monday, August 31, 2026, until 4 p.m.
Venue: JU Yonago Takashimaya, 5F
Address: 1-30 Kakubancho, Yonago, Tottori
Generic Cosmetics' outlook
Generic Cosmetics is a cosmetics brand from Yamanashi Prefecture that champions "a society where everyone can enjoy high-quality cosmetics."
Starting with its participation in this POP UP SHOP, the company plans to keep increasing opportunities, both online and offline, for people to directly experience its products along with the craftsmanship and thinking behind them.
Details about Generic Cosmetics Co., Ltd. can be found on the following official sites.
