Tokyu Department Store will hold its "Autumn Cosmetic Fair" from Thursday, September 3 to Wednesday, September 16, 2026, at +Q Beauty in Shibuya Scramble Square, ShinQs by TOKYU DEPARTMENT STORE in Shibuya Hikarie, the Kichijoji, Tama Plaza and Sapporo stores, and the ShinQs Beauty Palette Machida and Minami-Machida stores.
Centered on its three Shibuya-area locations (about 4,000 sq m in total, with cosmetics and beauty shops for about 100 brands), the fair lineup includes new autumn makeup and lip products, and facial cleansing items chosen by skin concern. New stores opening from August to September, limited-time pop-up events, and advance-release items will also be introduced.
Details of the fair can be found on the special page.
Tokyu Department Store "Autumn Cosmetic Fair" special page
Autumn trend makeup and new cosmetics
Handsome makeup with a refined red lip
A makeup look with a deep, alluring color is proposed, incorporating the trends of "semi-glossy," "thin-film feel," and "muted tones."
The aim is to cover areas of concern in a thin film with a creamy base, then apply a modern red lip over the whole lips for a refined, handsome look.
[SUQQU] Blur Liquid Lip (6 colors) 05 BENIKOTOBA ¥5,830
A silky modern red lip that colors mature lips.
Where: +Q Beauty Shibuya Scramble Square, Tama Plaza store, Shibuya Beauty Jam online store
[COSME DECORTE] Tone & Flat Perfecting Palette (5 colors) 01 ¥6,600
The popular concealer palette has been renewed. It covers skin concerns as if laying down a thin film.
Where: +Q Beauty Shibuya Scramble Square, ShinQs by TOKYU DEPARTMENT STORE in Shibuya Hikarie, Kichijoji store, Tama Plaza store, Sapporo store, Shibuya Beauty Jam online store
Notable new items
[SHISEIDO] SHISEIDO Vital Perfection Intensive S Define Serum [quasi-drug] 40mL ¥24,750
A new serum with a rich, clinging texture that aims to penetrate deep into the stratum corneum and fill the skin with abundant firmness.
In-store and web reservations: now open
Release date: Tuesday, September 1
Where: +Q Beauty Shibuya Scramble Square, ShinQs by TOKYU DEPARTMENT STORE in Shibuya Hikarie, Kichijoji store, Tama Plaza store, Sapporo store, Shibuya Beauty Jam online store
[SUQQU] The Foundation e (12 colors) 115 30g SPF25, PA++ (025, 030 and 130 are SPF30, PA++) ¥14,300
Characterized by a glow that grows more beautiful as time passes, it adheres smoothly and keeps a high-quality color and luster.
In-store and web reservations open: Friday, August 28
Release date: Friday, September 4
Where: +Q Beauty Shibuya Scramble Square, Tama Plaza store, Shibuya Beauty Jam online store
Advance-release items
[Advance release] [SNIDEL BEAUTY] SNIDEL Eye Designer n EX06 ¥6,600
A limited eye palette that appears ahead of the nationwide release. It aims to reveal a fresh charm with cutting-edge autumn colors.
In-store and web reservations: now open
Release date: Thursday, September 3
Where: +Q Beauty Shibuya Scramble Square, Shibuya Beauty Jam online store
Lip collection that colors autumn
[Kanebo] Kanebo Rouge Star Drama (9 colors, including 2 limited) D202 Simple Red ¥5,060
Characterized by a dense, plump, glossy film. A clear coral red brings out a bright, cheerful expression.
Where: +Q Beauty Shibuya Scramble Square, ShinQs by TOKYU DEPARTMENT STORE in Shibuya Hikarie, Kichijoji store, Tama Plaza store, Sapporo store, Shibuya Beauty Jam online store
[ADDICTION] ADDICTION Confident Matte Lip (12 colors) 004 Preppy Rose ¥4,180
It gives lips a softly blurred finish. An intelligent, effortless dusty rose aims to create an urban impression.
Where: +Q Beauty Shibuya Scramble Square, ShinQs Beauty Palette Minami-Machida store, Shibuya Beauty Jam online store
[PAUL & JOE] Gel Tint Rouge (8 colors) 01 Grenadine ¥3,300
Characterized by a deep, wet-look gloss that colors juicily. A rich ruby red gives a lovable, fruit-like lip.
Where: +Q Beauty Shibuya Scramble Square, Shibuya Beauty Jam online store
Finding "5 face washes" for autumn skin with Marunouchi OL no Yuutsu
Autumn is a season when changes in the skin start to become noticeable due to summer UV rays and dryness from air conditioning. To comfortably care for autumn skin, it is said to be important to choose a facial cleanser that removes makeup and dirt while protecting moisture.
Together with the influencer "Marunouchi OL no Yuutsu," who is well versed in cosmetics and beauty information, "5 face washes" have been selected to suit each person's skin concerns and preferences, from makeup removal to dead skin cells and sebum. Items to bring into your autumn skincare are introduced.
[AXXZIA] LisBlanc Mild Cleansing Water 250mL ¥2,750
Removes makeup with a viscous serum. You can wipe it off or rinse it off, aiming to lead to lightly moisturized skin.
Where: ShinQs by TOKYU DEPARTMENT STORE in Shibuya Hikarie
[ESTEE LAUDER] Advanced Night Cleansing Balm 70mL ¥8,800
A melting balm that lifts off makeup. It is intended to make cleansing time one that soothes the day's skin and leaves it supple.
Where: +Q Beauty Shibuya Scramble Square, ShinQs by TOKYU DEPARTMENT STORE in Shibuya Hikarie, Kichijoji store, Tama Plaza store, Sapporo store
[COSME DECORTE] AQ Pore Serum Oil 40mL ¥11,000
A cleansing serum that dissolves out plugged sebum. Blended in gently, it aims to leave skin smooth and full of glow.
Where: +Q Beauty Shibuya Scramble Square, ShinQs by TOKYU DEPARTMENT STORE in Shibuya Hikarie, Kichijoji store, Tama Plaza store, Sapporo store, Shibuya Beauty Jam online store
[est] est Clarifying Gel Wash MED [quasi-drug*] (marketed as est Gel Wash Medical) 130g ¥5,280
*Contains the active ingredient dipotassium glycyrrhizinate: prevents rough skin
Smoothly breaks down and washes away adult skin's plugged sebum and dirt. A gel that washes gently, aiming to leave skin smooth and clear.
Where: +Q Beauty Shibuya Scramble Square, Tama Plaza store, Shibuya Beauty Jam online store
[JILL STUART] JILL STUART Clear Cream Wash 130g ¥3,080
White clay cleanly removes unneeded sebum and dirt. Filled with the moisture of flowers, it aims to lead to a clean, bright skin impression.
Where: +Q Beauty Shibuya Scramble Square, ShinQs Beauty Palette Machida store, ShinQs Beauty Palette Minami-Machida store, Shibuya Beauty Jam online store
Profile of Marunouchi OL no Yuutsu
An influencer with more than 1.1 million total social media followers (as of August 2026). She deepened her knowledge of cosmetics research and technology through self-study and shares information through writing.
On Instagram, she reviews everything from skincare to cosmetics widely, deeply, and carefully in handwritten text. Active not only on social media but also on TV and in magazines, she is well regarded for explanations broken down from the consumer's point of view. She holds a Level 1 cosmetics certification.
New store openings and limited-time pop-up events
New store openings
[ReFa] From Thursday, August 27
The beauty brand [ReFa] opens in ShinQs by TOKYU DEPARTMENT STORE in Shibuya Hikarie. A pop-up event for the "ReFa Beauty Showcase" project, which proposes a new kind of beauty in hair care, will also be held. New colors will appear for popular items such as hair dryers and brushes, with a wide choice of color variations.
Where: ShinQs by TOKYU DEPARTMENT STORE in Shibuya Hikarie, B1 floor
[SNIDEL BEAUTY] From Thursday, September 3
The popular cosmetics brand [SNIDEL BEAUTY] opens in Shibuya Scramble Square. To mark the opening, the limited item "Eye Designer n EX06" will be released in advance. In addition, a store-exclusive special kit and limited-quantity novelties that allow you to join a secret capsule event are also prepared.
Where: +Q Beauty Shibuya Scramble Square, 6th floor
Pop-up events
[Eroju] Thursday, September 3 to Wednesday, September 9 *Until 8 p.m. on the last day
A pop-up event where you can try [Eroju]'s popular tint lip serum will be held. Items that combine gentleness to the lips with beautiful color payoff, blended with beauty ingredients, will be introduced. Novelties exclusive to Shibuya Scramble Square are also prepared in limited quantities.
Where: +Q Beauty Shibuya Scramble Square, Event Stage 6A
[LOA] Thursday, September 10 to Wednesday, September 16 *Until 8 p.m. on the last day
A pop-up event where you can experience the scents of [LOA] will be held. In addition to trying all the scents in store, a limited lineup is prepared. It proposes a new oil experience chosen by scent.
Where: +Q Beauty Shibuya Scramble Square, Event Stage 6A
Tokyu Department Store's beauty initiatives
Tokyu Department Store operates three locations around Shibuya Station with a total of about 4,000 sq m and about 100 cosmetics and beauty shops. The cosmetics floor of each store offers a beauty experience built on a wide product selection.
+Q Beauty / Goods (Shibuya Scramble Square Shops & Restaurants, 6th and 5th floors)
ShinQs by TOKYU DEPARTMENT STORE (Shibuya Hikarie, 3rd floor to B1)
Dress Table by ShinQs Beauty Palette (SHIBUYA109 Shibuya, 1st floor)
The beauty media "SHIBUYA BEAUTY JAM" is a platform that shares beauty trends starting from Shibuya. In addition to product and fair information, it shares beauty trends from the editorial team's own angles.
SHIBUYA BEAUTY JAM official website
*Event details are subject to change.
*Displayed prices include consumption tax at the standard rate of 10% (8% for items subject to the reduced rate).
