Drawing on its expertise from leading makeup trends, YSL BEAUTY will release "Pure Shots Reload," a next-generation skincare line that redefines "makeup-ready" skin from the skin up, nationwide on Friday, September 4, 2026.
From Wednesday, August 26, 2026, advance sales will begin at the official online boutique and the Omotesando flagship boutique. The new line aims to stay close to the skin of busy modern women and restore its beauty.
"Pure Shots Reload" for Makeup-Ready Skin
For its new skincare line "Pure Shots Reload," YSL BEAUTY has newly developed an original advanced formula, the "Luminous 3D Complex." The company focuses on "type V collagen," which governs the firmness that is key to makeup-ready skin.
The "Luminous 3D Complex" contains palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, hydroxypropyl tetrahydropyrantriol, PG, water, iris root extract and iris flower extract as skin-conditioning ingredients.
The series aims at "makeup-ready skin" that brings instant smoothness and a bouncy feel and awakens a soft translucency*1. By approaching skin from every angle*2, it aims to fill the skin without gaps.
*1 Due to dryness
*2 "Every angle" refers to dryness, dullness (caused by dryness) and lack of firmness
"Pure Shots Reload" Product Lineup
Pure Shots Reload Lotion
"Pure Shots Reload Lotion" was developed with inspiration from the three conditions of makeup-ready skin that YSL BEAUTY advocates: "smoothness," "dimension" and "translucency."
It contains the original ingredient "Luminous 3D Complex," which focuses on type V collagen that conditions the foundation of the skin*3. A fresh, rich drop penetrates every corner of the stratum corneum and addresses skin damage such as dryness, lack of translucency and enlarged-looking pores.
In this way, it aims to lead to a smooth skin impression full of even radiance and translucency*4.
*3 Stratum corneum
*4 Through moisturizing
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Volume: 150mL
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Price: ¥12,100 (tax included)
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Product details: Pure Shots Reload Lotion official site
Pure Shots Reload Serum
"Pure Shots Reload Serum" contains the original ingredient "Luminous 3D Complex*5" in high concentration. Its soft gel texture melts into the skin and penetrates deep into the stratum corneum.
It aims to address aging signs such as dullness due to dryness*6 and lack of firmness, and to bring a bouncy feel. It is said to lead to makeup-ready skin with a plump impression and radiance full of moisture.
*5 Palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, hydroxypropyl tetrahydropyrantriol, PG, water, iris root extract, iris flower extract (all skin-conditioning ingredients)
*6 Due to dryness
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Volume: 30mL
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Price: Main unit ¥18,480 (tax included) / Refill ¥15,620 (tax included)
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Product details: Pure Shots Reload Serum official site
Pure Shots Reload Cream
"Pure Shots Reload Cream" has a velvety smooth texture that gently envelops the skin and locks in beauty ingredients*7 and moisture. It addresses aging signs such as loss of firmness and sagging skin*8.
It aims to bring firmness and a bouncy feel to the skin and lead to a taut, makeup-ready skin impression.
*7 Palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, hydroxypropyl tetrahydropyrantriol, PG, water, iris root extract, iris flower extract (all skin-conditioning ingredients)
*8 A state in which the skin lacks firmness and its texture is not even
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Volume: 50mL
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Price: Main unit ¥18,040 (tax included) / Refill ¥15,620 (tax included)
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Product details: Pure Shots Reload Cream official site
The Skincare Routine Proposed by YSL BEAUTY
YSL BEAUTY proposes a skincare routine that combines the "Pure Shots Reload" series with the existing "Pure Shots Night Recharge Serum." This aims at makeup-ready skin that lasts all day.
Pure Shots Night Recharge Serum
"Pure Shots Night Recharge Serum" is a serum intended to take on "overworked skin"*9. It contains powerful botanical ingredients and is said to lead by the next morning to a smooth, translucent, pore-less skin impression.
*9 Skin that is dry, with uneven texture and noticeable dullness caused by dryness
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Volume: 30mL / 50mL
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Price: 30mL ¥17,600 (tax included) / 50mL ¥23,980 (tax included)
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Product details: Pure Shots Night Recharge Serum official site
Release Information
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Nationwide release date: Friday, September 4, 2026
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Advance release date: Wednesday, August 26, 2026
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Official online boutique
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Omotesando flagship boutique
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YSL BEAUTY official online boutique: official site
