HABA Laboratories, Inc. has announced that it will release the limited-edition winter 2026 makeup collection "Muse Couture Collection" in limited quantities from Tuesday, October 20, 2026. It will be available by mail order and at Shop HABA stores nationwide. The collection is themed around bringing out your own kind of beauty and enjoying radiance, translucency and dimension.
"Tailor Your Own Beauty": The Muse Couture Collection
The "Muse Couture Collection" is a limited makeup series developed under the concept "Tailor your own beauty." Combining muse (the goddess of beauty) and couture (tailoring), it aims to bring out each person's charm and individuality and complete a beauty that is entirely theirs.
It is described as makeup not meant to hide, but to wear sheen, moisture and translucency while creating a glow that seems to radiate from within. The lineup of four items is designed to stay close to the skin concerns of mature women while highlighting the beauty of bare skin itself.
According to the company, HABA's mineral colors (inorganic pigments) are made by crushing and refining natural minerals such as earth, stone and rock, and extracting only the pigments after removing impurities. They dissolve in neither water nor oil, and because the pigments sit on the skin's surface, they do not penetrate into the skin and are said to carry no worry of irritation or pigmentation. All HABA makeup products are additive-free*2, and the brand says it remains committed to mineral colors.
The collection consists of a liquid foundation that improves wrinkles and brightens*1, a pressed powder that finishes skin with a moist, natural look, a stick-type spot primer that instantly covers pores and fine lines, and a gel-type eye color that creates dimension around the eyes with light and shadow. The "Muse Couture Makeup," which lets you layer a variety of textures, is said to suit many different looks, from adding just one item to your usual makeup to layering all the items.
5 additive-free features*2
Covers mature skin concerns
Contains serum ingredients
*1 Suppresses melanin production and prevents age spots and freckles
*2 Free of preservative parabens, petroleum-based surfactants, synthetic fragrances, mineral oil and tar-based colorants
"Muse Couture Collection" Product Lineup
Medicated Time Care Liquid Foundation with Cushion Case
[Quasi-drug] 22mL SPF28/PA++ ¥4,290 (tax included)
A set of a medicated liquid foundation that improves wrinkles and brightens*1, and a cushion compact case that is refillable and convenient to carry. The cushion finish is said to create a natural sheen with sheer coverage and lead to refined, dewy skin full of moisture.
The foundation is available in the following four shades.
Medicated Time Care Liquid Foundation (Moist) PO01
Medicated Time Care Liquid Foundation (Moist) OC01
Medicated Time Care Liquid Foundation (Moist) OC02
Medicated Time Care Liquid Foundation (Moist) BO00
Couture Melty Powder
<Solid face powder> 8g ¥2,750 (tax included)
A pressed powder that keeps a beautiful finish without dulling the sheen of the liquid foundation. Its original design coats the powder with gel, delivering a moist, natural texture and a smooth feel. The sheer nude color is said to softly blur pores and uneven color while finishing skin with a glowing, natural look.
Smooth Base Stick
<Spot primer> ¥2,860 (tax included)
A spot primer that smooths out uneven areas such as noticeable wrinkles and pores in a single swipe. It is said to cling to the skin with a melting feel and lead to a smooth impression. It contains serum ingredients such as the moisturizing ingredients niacinamide, hyaluronic acid and squalane, and is said to provide daytime skincare while you wear makeup.
Aura Gel Shadow
<Eye color> with silicone tip ¥2,640 (tax included)
A gel eye color combining two shades: refined beige and shadow brown. Working with light and shadow, it is said to create a natural sense of dimension and lead to striking eyes with sheen and depth. Its gel texture clings snugly to the eyelids so the beautiful finish lasts.
[Refined Beige (top) Chiffon Beige] Blend over the whole eye socket to add sheen and dimension.
[Shadow Brown (bottom) Satin Brown] Layer along the lash line or over Chiffon Beige to create eyes with depth.
Limited Premium Kit
¥8,690 (tax included)
A special kit that combines three limited makeup items, Couture Melty Powder, Smooth Base Stick and Aura Gel Shadow, with an original drawstring bag and mini pouch and 30mL of Squa Cleansing. The original bag is light and simple in design and is said to be ideal for short outings. The kit is available in limited quantities and ends when sold out.
<Materials> Synthetic leather, polyester, zinc alloy
<Size> Drawstring bag: approx. 23.5cm high x 24.5cm wide; mini pouch: approx. 5cm high x 10.5cm wide x 5cm gusset
"Muse Couture Collection" Trial Sessions and Reservations
Ahead of the limited release on Tuesday, October 20, 2026, Shop HABA stores nationwide will hold trial sessions and take reservations for the "Muse Couture Collection." In stores, you can try the products before they go on sale.
Dates: Thursday, October 1 to Monday, October 19, 2026
Participating stores: Shop HABA stores nationwide
The store list is available at Shop HABA store list.
Reservations are first come, first served and end when stock runs out, even within the period. They are not offered through mail order, the online shop or self-service corners.
For inquiries, call HABA Laboratories toll-free at 0120-82-8080. Details are available on the HABA Laboratories official website.
