Kasumi Mori, who is active as a talent and actor, will see a reprint of her first beauty book, "Senryakuteki Kawaii no Tsukurikata: Kasumi Mori's Smart Beauty Method" (published by Shogakukan), before its release on September 1.
Because pre-orders poured in at bookstores and online bookstores right after they opened, and drew a strong response, this urgent reprint was decided.
Background to the pre-release reprint of the talked-about beauty book
In this book, Mori shares the makeup, body care, skin management, and mindset she has practiced in 77 methods. It features more than 100 of her favorite beauty items, and a notable point is that the logic behind choosing each one is also introduced.
As a result, the content was thought through by Mori herself so that a wide range of readers, from beauty beginners to beauty enthusiasts, can find the beauty approach that suits them.
On social media, voices such as "Kasumi Mori's beauty book is finally here!", "This is definitely going to sell," and "I pre-ordered right away" were posted right after pre-orders opened.
The talk show and book-handing event at Daikanyama T-SITE (Tsutaya Books) in Tokyo sold out right after reservations opened, and the regional events decided in response to that reaction have also received many applications, drawing attention across the country.
The book also contains much information revealed for the first time, such as how to choose colored contact lenses, which floods Mori's social media accounts with DMs, and how to pick and choose among aesthetic treatments.
Overview of "Senryakuteki Kawaii no Tsukurikata"
Details of the book are as follows.
Title: "Senryakuteki Kawaii no Tsukurikata: Kasumi Mori's Smart Beauty Method"
Scheduled release date: Tuesday, September 1, 2026
List price: ¥1,980 (tax included)
Format: Shiroku-ban (127 x 188 mm), 192 pages
Publisher: Shogakukan
For details, please see Shogakukan's book information.
Comment from Kasumi Mori
On the decision to reprint before release, Kasumi Mori has shared the following comment.
"Thank you for the reprint before release...! Since it hasn't even been released yet, I'm honestly surprised. I kept updating it again and again right up to the last minute, thinking 'maybe I can make it even better,' and this is a book packed with everything I can tell you about beauty right now. I'd be happy if many people picked it up!"
Author profile: Kasumi Mori
Kasumi Mori was born on June 16, 1995, and is from Tokyo. A former TV Tokyo announcer, she went freelance in 2023. She is now active as a talent and actor as well.
With her approachable character and strong self-producing ability, she has gained support from a wide range of generations and is known as the "Reiwa queen of cuteness." She has more than 2.5 million followers in total across social media.
She regularly shares her own beauty routines such as dieting and self-makeup, and her series "Kasumi Mori's Strategic Popularity BEAUTY," which packs in her beauty methods, is popular on "Biteki.com."
