Lumine Co., Ltd. will carry out a large-scale renewal of about 150 shops across the Lumine and NEWoMan buildings it operates in autumn 2026.
This renewal brings a wide range of shops, including new brands, new store formats and Japan debuts.
A new lineup is planned to color your autumn shopping, from fashion and beauty to noteworthy gourmet spots.
Overview of the autumn 2026 renewal
According to Lumine Co., Ltd., this renewal covers about 150 shops across the buildings.
Highlights include the first store of the new brand AUREME and Her lip to BEAUTY, which is opening in Lumine for the first time.
In addition, the first store of BAKE's new brand TeaDrop. will open in NEWoMan Shinjuku, and the second store in Lumine Omiya.
It was also announced that the first concept store in Japan for Kalevala, a jewelry brand from Finland, will open in NEWoMan Takanawa.
New discoveries are expected across a broad range of genres, including food, fashion and beauty.
Details of this renewal are published on the special site for Lumine and NEWoMan.
LUMINE & NEWoMan NEW SHOP OPEN 2026 AUTUMN special site
Notable new store formats and new brands
Many new store formats and new brands will appear at Lumine and NEWoMan in this renewal.
Shops that are trending in fashion, beauty and lifestyle are drawing particular attention.
Fashion, beauty and lifestyle
AUREME: The brand's first store opens on September 10 on the 2nd floor of NEWoMan Shinjuku. The brand offers wear that combines functionality, comfort and fashion.
Her lip to BEAUTY: A brand opening in Lumine for the first time on September 10 on the 2nd floor of Lumine 2, Lumine Shinjuku. Haruna Kojima serves as producer, and the items are developed around the concept "Self Care = Self Love."
ROCKFISH WEATHERWEAR: Opens on September 11 on the 2nd floor of Lumine 2, Lumine Shinjuku. A lifestyle wear brand from Cornwall, England, it offers items that combine functionality and design.
HER.: Opens on September 4 on the 4th floor of NEWoMan Shinjuku. As a select shop combining quality with a contemporary feel, it offers items that stay close to a constantly changing era.
Rosé Muse: A brand opening for the first time in Lumine and in the area, on September 1 on B1 of Lumine Est Shinjuku. Its concept is "clothes that make you want to go and see someone you like."
LEJA: A guest-dress brand opening on September 17 on B1 of Lumine Est Shinjuku. This is its first opening in a commercial facility.
common gull products: Opens on September 10 on the 3rd floor of Lumine Est Shinjuku and on September 17 on the 4th floor of Lumine 1, Lumine Omiya. As a yutori brand, it offers clothes that stay close to everyday life.
LOA: A fragrance brand opening on September 9 on the 3rd floor of NEWoMan Shinjuku. This is its first opening in a commercial facility, and it pursues "the luxury of scent."
PANPURI: A wellness-minded fragrance brand from Thailand opening on September 10 on the 3rd floor of NEWoMan Yokohama. Centered on oil fragrances, it offers spa-inspired care and a fragrance habit.
Latest gourmet information
In food, too, new store formats and popular shops are opening one after another.
A diverse lineup is planned, from heart-fluttering milk tea to sweets for grown-ups.
BAKERS gonna BAKE: Opens on September 15 on B2 of Lumine 1, Lumine Shinjuku. A specialty shop for heart-fluttering milk tea and scones.
Mr. CHEESECAKE: Opens on September 10 in Iito Lumine Shinjuku. It serves rich cheesecake with a delicate melt-in-the-mouth texture, made by a chef who trained in French restaurants.
PÄRLA: A baked-goods specialty shop opening on September 4 in Iito Lumine Shinjuku. These are rich craft sweets for adults, created by the high-end crepe stand "PÄRLA," whose main store is in Jingumae.
Gong cha: Opens on October 23 on the 6th floor of Lumine 1, Lumine Yurakucho, on October 30 on the 1st floor of Lumine Machida, and in early November on the 8th floor of Lumine Est Shinjuku. The global tea cafe that originated in Taiwan arrives in three Lumine buildings.
Kalevala concept store, its Japan debut
On the 2nd floor of NEWoMan Takanawa North, the first concept store in Japan for the Finnish jewelry brand Kalevala will open on September 10.
Founded in 1937, the brand will celebrate its 90th anniversary next year.
All jewelry is handmade by skilled craftspeople in the brand's own workshop, which runs on renewable energy.
New pop-up space "EDITAL" in Lumine Est Shinjuku
A new pop-up space, "EDITAL," will open on September 16 on B1 of Lumine Est Shinjuku.
With the concept "EDIT × PORTAL — a gateway to new value," it is developed as a place where brands, creators, culture and new ideas meet.
Various brands will appear for limited periods, making it a space where new encounters happen with every visit.
Overseas store renewal: Lumine Jakarta, ASHTA District 8
Lumine Jakarta, located in the ASHTA District 8 commercial facility in Jakarta, Indonesia, relocated within the facility and reopened after renewal on August 13.
Together with the K Mall store that opened in November 2025, it offers a total new style that values each customer's individuality, centered on up-and-coming local brands selected by Lumine.
Other new and renewed shops
Besides the above, many new shop openings and renewals will take place in the Lumine buildings.
Details can be found on the special site "LUMINE & NEWoMan NEW SHOP OPEN 2026 AUTUMN."
