Madrex Co., Ltd., which runs the base makeup brand "Ex:BEAUTE," will release limited-edition fall/winter 2026 cosmetics in collaboration with Han Seung Yeon of KARA, the brand's ambassador.
This season's theme is "Heart-fluttering cuteness, refined glow. Translucence shown through light and a flush of color." The highlight is the "Multi Glow Nuance Color," whose color and original case were supervised by Han Seung Yeon herself.
"Multi Glow Nuance Color," supervised by Han Seung Yeon, arrives
The "Ex:BEAUTE Multi Glow Nuance Color," whose original case design and color were supervised by Han Seung Yeon, goes on sale as a limited collaboration product.
It is a multi-face color that works three ways in one product: as a blush, a highlighter and an eyeshadow. It is designed to bring out natural beauty and create a refined glow and flush that lift the mood.
The content is 5 g, and the price is ¥4,180 (tax included).
Limited fall/winter 2026 lineup
The following five fall/winter limited products are eligible for the campaign.
Ex:BEAUTE Multi Glow Nuance Color [supervised by Han Seung Yeon] Content: 5 g (2 colors) / Price: ¥4,180 (tax included)
Ex:BEAUTE Crystal Glow Powder with case Content: 11 g / Price: ¥4,400 (tax included)
Ex:BEAUTE Crystal Glow Loose Powder Content: 6 g / Price: ¥3,960 (tax included)
Ex:BEAUTE CC High Protect UV Bright Content: 30 g / Price: ¥3,850 (tax included)
Ex:BEAUTE CC High Protect UV Natural Content: 30 g / Price: ¥3,850 (tax included)
In-store campaign with a chance to win autographed goods
For every limited fall/winter Ex:BEAUTE product you buy at a participating store, you can enter through the dedicated entry form for a chance to win a prize in a drawing.
Campaign details
Participating stores and sales schedule:
Advance release at Loft: from Friday, August 28, 2026, rolling out store by store
General release elsewhere: from Tuesday, September 15, 2026, rolling out store by store (AINZ & TULPE and others planned)
Eligible receipt period: Purchases made from Friday, August 28, 2026 to Thursday, December 31, 2026
Entry period: From Tuesday, September 15, 2026 to 23:59 on Thursday, December 31, 2026
Prize shipping: Scheduled to ship in order from around January 15, 2027
Prizes (5 winners for each prize)
Prize A: Autographed Han Seung Yeon shikishi board + Ex:BEAUTE CC High Protect UV Natural
Prize B: Han Seung Yeon clear file + Ex:BEAUTE CC High Protect UV Natural
Prize C: Set of three Ex:BEAUTE products
Crystal Glow Powder with case
CC High Protect UV Natural
Cleansing Oil 150 mL
Notes on entering
You may enter once per eligible product purchased.
Take a photo of the receipt for your eligible product purchase and enter through the entry form.
Entries submitted outside the entry period are not eligible for the drawing.
Drawing results will be sent by email only to the winners after the entry period ends.
You cannot choose or specify the prize (which prize you receive).
Prizes will be mailed to the address given on the entry form (within Japan only).
Campaign special page (entry form):
Ex:BEAUTE Han Seung Yeon Collaboration Present Campaign Special Page
For inquiries about this campaign, contact the Madrex Co., Ltd. campaign office (e-mail: presentcampaign@madrex.co.jp).
About the brand ambassador and Ex:BEAUTE
Profile of Han Seung Yeon
Han Seung Yeon debuted in 2007 as a member of KARA. As a leading K-pop artist she has been active in both Japan and Korea, and she now works as an accomplished actress in dramas and other projects. She is also actively pursuing music activities in Japan, including the release of her first EP "I·Koi" in 2025, and is an influential figure in both countries.
About Ex:BEAUTE
Ex:BEAUTE, built on the concept of "Actress Skin®," is a base makeup brand born in 2001. With its original design that makes light work in your favor, it delivers a finish that holds up even in high definition. It marks its 25th anniversary in 2026 and continues to evolve.
About Madrex Co., Ltd.
Madrex Co., Ltd. is a company headquartered in Shibuya-ku, Tokyo. Its representative is President and Representative Director Yuzo Takahashi.
The toll-free number is 0120-36-1428 (weekdays 10:00-16:00).
