Amorepacific Japan Co., Ltd. will hold a limited-time POP UP SHOP at Isetan Shinjuku to mark the full-scale launch in Japan of the Korean luxury beauty brand "Sulwhasoo."
The event runs from Saturday, September 5 to Tuesday, October 13, 2026. The POP UP SHOP will offer an introduction to new products making their Japan debut, trials of all products, a hand treatment experience, free samples, limited sets for sale and gifts exclusively for purchasers.
POP UP SHOP Overview
The POP UP SHOP at Isetan Shinjuku runs from Saturday, September 5 to Tuesday, October 13, 2026. It is located at ISETAN BEAUTY COSMETICS/Promotion on the 1st floor of the Isetan Shinjuku Main Building.
Business hours are 10 a.m. to 8 p.m. on weekdays, weekends and holidays.
The brand's products are also available at ISETAN BEAUTY ONLINE.
Counseling Perk
Customers who take part in a counseling session at the venue will receive the following perks.
You can experience a quick hand treatment using Sulwhasoo products. However, depending on how busy the counter is, this may not be available.
In addition, trial samples of Sulwhasoo's signature products, "Yunjo First Care Activating Serum VI" and "Jaumsaeng Concentrated Ginseng Renewing Cream," are given out, 3 of each, 6 in total. Contents may change or end depending on stock.
POP UP SHOP Limited Sets
Yunjo First Care Activating Serum VI Set
This set, offered at ¥11,000 (tax included), includes the following products.
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First Care Activating Serum VI 60mL (full size)
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First Care Activating Serum VI 15mL
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Gentle Cleansing Foam 50mL
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Essential Firming Cream 5mL
Jaumsaeng Concentrated Ginseng Renewing Cream Set
Offered as the "BEAUTY CRAFTED IN TIME - 60th ANNIVERSARY EDITION" at ¥27,500 (tax included). The contents are as follows.
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Concentrated Ginseng Renewing Cream 50mL (full size)
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First Care Activating Serum VI 15mL
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Concentrated Ginseng Renewing Serum 8mL
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Concentrated Ginseng Cleansing Foam 50g
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Concentrated Ginseng Renewing Eye Cream 4mL
This set ends when sold out.
Special Perks for Purchasers
Customers who purchase products at the venue will receive special perks. Beyond the perks listed here, a variety of other perks are scheduled to be announced at the venue.
Customers who purchase a qualifying set, or who request gift wrapping, can use the "Jihambo Wrapping Service." Jihambo, meaning "a box and wrapping infused with wisdom," is a gift service unique to Sulwhasoo.
In addition, customers who spend ¥9,900 or more (tax included) per transaction can take part in the "SPECIAL GIFT CHANCE," a no-blank special gift draw with prizes such as Sulwhasoo skincare samples. Contents may also change or end depending on stock.
New Products Making Their Japan Debut
The POP UP SHOP will introduce many items, including new products making their Japan debut. It is a chance to try every product in person.
Yunjo First Care Activating Eye Serum (Eye Area Serum)
This eye-area serum is offered at ¥11,990 (tax included). It inherits the ginseng science of Sulwhasoo's first-step serum, "First Care Activating Serum." Approaching complex eye-area concerns from three directions, it aims to lead to bright, glowing, firm eyes through synergy with a ceramic massager.
Yunjo First Care Activating Serum Mist (Serum)
This serum mist is offered at ¥6,710 (tax included). It contains the key ingredients of "Yunjo First Care Activating Serum VI." It aims to protect skin from dryness caused by temperature changes and other factors, give it fresh moisture, and lead to healthy, glowing skin. Anti-aging care*³ is possible anytime, anywhere.
Jinsol The Ultimate S Series
This prestige anti-aging care*³ series pursues beauty that is not bound by the passage of skin time. It takes on the pull of gravity and aims to lead to a firm, lifted skin impression.
*³ Anti-aging care means care suited to one's age.
About Sulwhasoo
Sulwhasoo is a Korean luxury beauty brand with roots dating back to 1932, born in 1997. This year marks 60 years since the creation of the "ABC Ginseng Cream," the world's first cosmetic to contain ginseng.
Sulwhasoo is based on the philosophy of "Holistic Beauty," which views beauty not only in terms of skin but as a "whole" that includes body, mind and surrounding environment. Going beyond approaches to individual skin concerns, it has pursued true beauty by focusing on the source of beauty and combining more than 60 years of ginseng research with its own philosophy.
In autumn 2026, it will launch in the Japanese market in earnest and will present its unique philosophy of beauty and brand experience to customers in Japan under the brand message "Skin starts at the root. Beauty from the source."
