Messe Frankfurt Japan Co., Ltd. has announced that it will hold "Beautyworld Osaka," one of the largest comprehensive beauty trade fairs in western Japan, for three days from Monday, October 19 to Wednesday, October 21, 2026, at INTEX Osaka Halls 1-5 and 6B.
First held in 2006, the fair is known as a major event where the latest information on beauty and health gathers. This year, about 620 companies (about 480 from Japan and about 140 from overseas) will exhibit, and 36,000 visitors are expected.
The latest information on beauty products, services and technologies will be presented, covering a wide range of fields such as esthetics, cosmetics, nails, hair, wellness, inner beauty and beauty foods.
New "Sleep + Recovery" zone and a 12-zone layout
In response to growing interest in improving sleep and recovering from fatigue, a "Sleep + Recovery" zone will be newly established within the wellness area. The zone is expected to introduce recovery wear, relaxation products, and products and services that support sleep.
The "Clinic Care" zone for medical professionals will also continue. The "Osaka Nail Forum," hosted by the NPO Japan Nailist Association, will be held concurrently, strengthening the fair's role as a platform for the latest trends and new product announcements in the beauty industry.
The venue is organized into 12 zones: "Cosmetic," "Beauty Devices," "Hair," "Eyelash," "Business Support," "Clinic Care," "Body + Beauty," "Femmore," "Tasty," "Sleep + Recovery," and "NEXT," plus the "Osaka Nail Forum."
In "NEXT," a special exhibition area limited to first-time exhibitors, 31 companies will exhibit, with exhibitors aiming to enter the beauty industry unveiling new products. The Korea Pavilion will expand to about three times last year's space, with about 90 companies expected to exhibit.
In the newly established "Sleep + Recovery" zone, products usable for new menus and retail sales not only at esthetic salons but also at hair salons will be introduced, along with proposals that lead to higher repeat rates and differentiation from other salons.
Hall 3 will serve as the "Premium Hall," with a reception desk and lounge exclusively for VIPs and medical professionals, a café, and smartphone charging spots, providing a space where exhibitors and visitors can hold business talks in a calm environment.
A total of 31 seminars useful for salon work and management
The seminars, where visitors can learn from renowned speakers in each field, will total 31 across seven stages and seminars: the "Esthetic Stage," "Hair & Nail Stage," "Industry Association Seminars," "Business Seminars," and "AJESTHE Special Seminars," plus the "Clinic Care Seminars" limited to medical professionals such as doctors and nurses, and the "Premium Seminars" held in small groups with hands-on practice.
"Clinic Care Seminars" for medical professionals
In the "Clinic Care Seminars," where visitors can learn the latest trends and knowledge in aesthetic medicine, Atsuko Yanagawa, Chairperson of Medical Corporation Saiyokai Yanagawa Clinic, will explain care methods that combine the importance of nutrition in improving skin quality and aging care with aesthetic medicine.
On the second day of the show, Risa Yoshikawa, director of etoile clinic, will introduce, from a patient's perspective, how to choose an aesthetic clinic and a doctor, and effective doctor-formulated cosmetics. Participation in this seminar is limited to medical professionals.
"Hair & Nail Stage" for hairdressers, beauticians, nail artists and salon owners
The "Hair & Nail Stage" will present programs for hairdressers, beauticians, nail artists and salon owners. Masayuki Sakuma, representative of the Five Star Group, which has achieved double-digit growth for ten consecutive years, will share management know-how for continuing to grow while securing profits.
Hiroki Shirakami, representative of PIX HAIR / epine, will explain how to come up with designs suited to each model and how to build cuts and forms logically, introducing theory for improving hair design skills without relying on intuition alone. Shin Kyung-mi, makeup artist and head of Joy187 Insta store makeup, who works with many K-pop idols and actors, will demonstrate the latest Korean trend makeup.
"Esthetic Stage" for estheticians and owners
At the "Esthetic Stage," seminars useful for salon work and management, such as the latest information, techniques, customer-attraction methods and ways to boost sales, will be held for estheticians and owners.
Mie Matsumoto, a sleep beauty consultant, will explain the importance of sleep as the foundation of beauty and health from three perspectives: "brain fatigue, blood circulation and sleep environment." Junko Shirasaki, director of the Oriental Medicine Course for Estheticians, will introduce slimming massage techniques by body type from the perspective of Oriental medicine.
Yuki Inagaki, representative of Brain Heal Head College, a school specializing in dry head spa, and Fumi Inagaki, the school's principal, will explain practical head massage methods that lead not only to falling asleep but also to physical and mental recovery.
Related information
The latest information on "Beautyworld Osaka" can be found on the following official sites.
Please also see Messe Frankfurt Japan Co., Ltd.'s Beautyworld-related information.
Sister trade fairs: overview
Beautyworld Fukuoka: Monday, February 8 to Wednesday, February 10, 2027, Marine Messe Fukuoka
Beautyworld Tokyo: Monday, May 17 to Wednesday, May 19, 2027, Tokyo Big Sight
Beautyworld Nagoya: Monday, July 12 to Wednesday, July 14, 2027, Portmesse Nagoya
Beautyworld Dubai: Tuesday, October 6 to Thursday, October 8, 2026, Dubai, United Arab Emirates
Notes Shanghai -Autumn Edition-: Wednesday, October 14 to Saturday, October 17, 2026, Shanghai, China
Beautyworld Tashkent: Thursday, November 19 to Saturday, November 21, 2026, Tashkent, Uzbekistan
Beautyworld Taipei: Friday, March 26 to Monday, March 29, 2027, Taipei, Taiwan
Beautyworld Riyadh: Monday, June 21 to Wednesday, June 23, 2027, Riyadh, Saudi Arabia
