ETVOS Co., Ltd. will reopen "ETVOS Kobe Hankyu" in a renewed space at HANKYU BEAUTY on the 2nd floor of the Main Building on Wednesday, September 2, 2026. On the same day, the skincare-inspired base makeup "Rashasu Skin Series" will go on sale nationwide, and limited campaigns will be held to mark the reopening.
With this renewal, the store will offer a wide lineup from skincare and base makeup to color makeup, and will propose ETVOS's total beauty through counseling tailored to each customer.
ETVOS Kobe Hankyu reopens in an expanded space on the 2nd floor of the Main Building
ETVOS Kobe Hankyu will reopen on Wednesday, September 2, 2026, on the cosmetics floor on the 2nd floor of the Kobe Hankyu Main Building. The store will be temporarily closed on Tuesday, September 1, 2026, to prepare for the reopening.
The new store will carry a wide range of products from skincare to makeup. Through counseling that responds to each customer's skin concerns and wishes, the brand's total beauty is planned to be proposed.
Skincare-inspired base makeup "Rashasu Skin Series" goes on sale nationwide
On Wednesday, September 2, 2026, the same day as the reopening of ETVOS Kobe Hankyu, the "Rashasu Skin Series" will go on sale nationwide.
Based on the concept "Skincare-inspired base makeup for sensitive skin," the series was renewed for the first time in six years after about three years of development. The products aim for a better finish and a more comfortable feel while keeping the gentleness to sensitive skin.
Mineral Repair Base
Mineral Repair Base is a high-performance base that works like a serum (*compared with the company's previous product). It is said to plump up skin texture and firmness with each use, melting into the skin and filling it with moisture. It is designed to smooth even sensitive bare skin and help foundation fit evenly.
It has passed efficacy evaluation testing for making small dry-skin lines less noticeable. It contains no UV absorbers (non-chemical formula).
Product name: Mineral Repair Base (Makeup Base)
Size: 25mL
Price: ¥5,445 (tax included)
SPF/PA: SPF35 PA+++
- Colors: 4 shades (Ecru Beige, Lavender Beige, Porcelain Beige, Pink Beige)
Mineral Radiant Skin Stick
Mineral Radiant Skin Stick is a serum highlighter that provides rich moisture. It is described as a serum highlighter that makes a difference in your makeup, leaving even sensitive skin looking dewy and glowing.
Just one swipe on the areas you want to brighten creates dimension, adding the moisture and glow of a balm anytime, anywhere. This product has also passed efficacy evaluation testing for making small dry-skin lines less noticeable.
Product name: Mineral Radiant Skin Stick (Highlighter)
Price: ¥4,840 (tax included)
Colors: 2 shades (Neutral Pink, Champagne Nude)
Limited campaigns to mark the reopening
Two campaigns will be held at ETVOS Kobe Hankyu to celebrate the reopening.
Purchase gift
During the period, customers who purchase ¥16,500 or more (tax included) of ETVOS products at ETVOS Kobe Hankyu will receive a "Skincare mini set in an original ETVOS pouch."
(Skincare mini set contents)
Vital Superior Lotion 20ml
Vital Superior Serum 10ml
Vital Superior Cream 5g
Clear Soap Bar 5g
Gift period: From Wednesday, September 2, 2026, while supplies last
Point gift campaign
Customers who bring a ticket distributed in advance in the store to the renewed store and purchase products will receive points according to the purchase amount.
Purchases of ¥6,600 or more (tax included): 500 points
Purchases of ¥11,000 or more (tax included): 1,000 points
Ticket distribution period: Saturday, August 1 – Monday, August 31, 2026
Point gift period: Wednesday, September 2 – Saturday, October 31, 2026
About ETVOS
ETVOS is a Japanese cosmetics brand that upholds "skincare first," offering ceramide skincare and mineral makeup that care for all skin types, including sensitive skin, and bring out the skin's natural strength.
It was founded in 2007 when its founder, Hifumi Ogawa, who had struggled with adult acne and rough skin, began making skincare suited to her own skin based on dermatological science.
Detailed information about ETVOS can be found at the links below.
