The false eyelash brand "Miche Bloomin'" held a pop-up event on Wednesday, August 19 and Thursday, August 20, 2026, at "OPENBASE SHIBUYA 1F" in Shibuya, Tokyo.
The event drew more than 600 visitors in total over the two days, mainly influencers and students.
Offering an "experience" that extends everyday life
Under the theme "Everyone can be a SUPER IDOL," Miche Bloomin' offers false eyelashes centered on clustered-effect lashes.
The company explains that for people in their teens and twenties who share on social media every day, false eyelashes are a series of experiences that goes beyond "putting them on" to "taking photos" and "showing them off."
The event was planned so that visitors could experience that whole flow in a real space. To make it easy for students to join, admission was free, with social media follows required.
A pink-themed venue and a variety of activities
The venue was unified in pink, the brand color, and a large visual of the brand muse "Michi" was displayed on the exterior wall. Visitors paid close attention to Michi's expression.
Inside, makeup booths with lighted mirrors were set up so that visitors could try on false eyelashes on the spot.
Six experience activities
Six activities were prepared for visitors to enjoy at the event.
Product display booth
Products such as Infinity Line, Bottom Lash and Luxe Line were on display, and visitors could pick them up and compare them in person.
Makeup lesson by makeup artist Rena Sasaki
Makeup artist Rena Sasaki demonstrated how to choose and apply false eyelashes. For visitors who said things like "False eyelashes seem difficult" or "I don't know which design suits me," she gave advice tailored to each person.
Esther Bunny photo booth
A photo booth featuring the character "Esther Bunny," the first collaboration for Infinity Line, was set up. Against a pink background with Esther Bunny illustrations, the decorations were inspired by the collaboration packaging. As a spot where visitors could take "idol-style" photos showing their eyes with false eyelashes on, there was a continuous line to wait for a turn throughout the two days.
Purikura photo booth
Original photo frames created in collaboration with Esther Bunny were prepared. Friends and solo visitors enjoyed taking photos with the false eyelashes they had put on in the experience corner.
TikTok LIVE booth
Live streaming was held from the venue over the two days. Visitors also appeared at the booth: groups of gyaru-style visitors livened up the stream, and some people stood in front of the camera nervous about their first live appearance. It became a time when the atmosphere of the venue went straight into the stream.
Miche Bloomin' grab game
As a perk for visitors who followed the official TikTok account, a false eyelash grab game was held. Visitors reached out earnestly to grab as many as possible in one go, and delightedly showed each other the item numbers they got, making it the corner that drew the most cheers at the venue.
Brand staff also visited
In addition to Eson (@eson____), who serves as the visual model, photographer Suji, who shot the visuals, and stylist Subin also came. It was a chance for the visual production team and visitors to stand in the same space.
Visitor reactions and what comes next
Even while the event was under way, visitors' posts on Instagram and TikTok appeared one after another. Many posts mentioned the false eyelash experience corner, the grab game and the collaboration with Esther Bunny.
Some first-day visitors also posted calls to come the next day, which helped bring in visitors on day two.
Going forward, Miche Bloomin' plans to continue creating spaces where people can "put them on, take photos and talk," in addition to stores, e-commerce and social media.
Event overview
Name: Miche Bloomin' POPUP EVENT
Date and time: Wednesday, August 19, 2026, 13:00–20:00 / Thursday, August 20, 11:00–19:00
Venue: OPENBASE SHIBUYA 1F (Udagawacho Building 1F, 14-13 Udagawacho, Shibuya-ku, Tokyo)
Admission: Free (official Instagram follow required)
Brand overview
Miche Bloomin' is an eye makeup brand that offers false eyelashes centered on clustered-effect lashes, under the theme "Everyone can be a SUPER IDOL."
It is characterized by an ultra-fine band that blends with natural lashes and a clustered finish coated all the way to the tips, and is said to be easy to handle even for first-time users.
The main product, "Infinity Line," comes as one pair with a mini glue and is available in two skin-blending colors, "Nuance Black" and "Skin Brown." The lineup also includes "Bottom Lash" for lower lashes, "Luxe Line" with a more pronounced clustered effect, and "Self Extension" partial lashes.
The products are on sale at variety stores, drugstores, general merchandise stores and online stores nationwide.
Brand site: Miche Bloomin' official website
Instagram: Miche Bloomin' official Instagram
TikTok: Miche Bloomin' official TikTok
