john masters organics has announced that, starting October 22, 2026, it will move on to the brand's next stage under a new concept, "Opening up people's future with the power of nature."
Building on the essence it has carried on for 32 years since its founding, the brand is starting its evolution as a premium cosmetics brand. Along with this, two new lines will launch, and its stores and official online store will be renewed.
A new challenge for john masters organics, with a history of more than 30 years
Born in SoHo, New York in 1994, john masters organics has valued respect for the earth and honest craftsmanship toward people and nature.
The company explains that, as the times change dramatically, it will keep its philosophy while stepping up to a further stage.
Its aim is to help people connect deeply with the power of nature, awaken their original senses, and regain the strength to move forward as themselves, and to deliver products and experiences that become the trigger for this.
Three evolutions toward a premium cosmetics brand
The company states that, while cherishing the essence that has been loved for many years, it will further refine the three values of "functional value," "experiential value" and "emotional value," and evolve into a premium cosmetics brand that stays deeply close to customers' minds and bodies.
Deepening as a premium hair care brand
While keeping its commitment to naturally derived ingredients, the brand pursues its own approach of fusing plants and science to bring out the power of nature to the fullest.
As a premium hair care brand pursuing beautiful scalp and hair, it says it will create further value.
Offering a brand experience chosen through the five senses
Based on its roots in "respect for nature," it will renew its fragrances, design and store spaces.
In this way, it says it will greatly evolve the brand experience and leap forward into a brand that appeals to the sensibilities of people living today and nurtures empathy.
Expanding into the lifestyle field
It will extend the fragrance, design and sensibility that form the brand's identity into daily life, creating value beyond the framework of hair care.
The policy is to evolve into a brand that raises the quality of everyday life and proposes a comfortable lifestyle.
Two new lines symbolizing the brand's evolution arrive
Starting Thursday, October 8, 2026, two new lines symbolizing the brand's evolution will arrive. They are described as letting you experience the three values john masters organics upholds: "functional value," "experiential value" and "emotional value."
PRO Botanical Concentrate SAISEI
"PRO Botanical Concentrate SAISEI," positioned as the brand's highest-grade* line in its history, goes on sale on Thursday, October 8, 2026.
It is a new line inspired by a head spa, treating the scalp and hair as one, and proposes a new approach to hair care that brings together the experience accumulated over 30 years as a hair care brand and its knowledge of plant science. It is a line that symbolizes the "functional value" the company aims for.
*Based on a comparison with the company's own products; the company says this is the result of pursuing a tangible effect by including capsules that layer scientific technology.
First Fragrance Hair & Body Collection
"First Fragrance Hair & Body Collection," a fragrance line symbolizing "The Way Within," will be released in stages starting Thursday, October 22, 2026.
"The Way Within" is the brand's philosophy of awakening your inner senses and facing yourself to regain your own true axis. This fragrance line is a collection that embodies that philosophy through the experience of scent, and symbolizes the "emotional value" the brand upholds.
Renewal of the JR Nagoya Takashimaya store and the official online store
In step with the brand's evolution, its physical stores and online store will also be renewed.
Renewal of the JR Nagoya Takashimaya store
The JR Nagoya Takashimaya store will reopen after renovation on Wednesday, September 30, 2026. The space was designed by interior designer Teruhiro Yanagihara, who is active worldwide.
Based on the idea at the core of the brand, "making use of the power of nature," the store is designed to embody the world of john masters organics, in which you feel the cycle between nature and people.
The fixtures use natural stones with different expressions and wood upcycled from waste material. By giving natural materials a new form, they are said to express the brand's stance of opening a new era while carrying on its past values.
Combining natural materials with urban, refined design, the store creates a space where comfort and progressiveness coexist. Centered on the brand's strength of "hands-on customer service," it also offers an experience in which counseling lets you feel your encounter with the products more deeply.
Current store's last day of business: Wednesday, August 26, 2026 (during the relocation period, it operates at the Rose Patio on 4F)
Renewal opening: Wednesday, September 30, 2026
Location: JR Nagoya Takashimaya, 4F
Business hours: 10:00–20:00
Renewal of the official online store
The official online store will reopen after renewal on Thursday, October 1, 2026.
To express the world of a premium cosmetics brand consistently online as well, its functions and design have been completely renewed. It is scheduled to be reborn as an online store where first-time buyers can easily choose products to match their concerns and goals, and continuing customers can keep using it without stress.
Renewal opening: Thursday, October 1, 2026
System maintenance period: from around 12:00 on Tuesday, September 29, 2026 to around 12:00 on Thursday, October 1
*Depending on the maintenance situation, the period may change without notice.
Three creators co-creating the brand's world
To express the brand's world more richly, john masters organics has appointed three creators.
Kaie Murakami is in charge of overall branding direction, Jin Kuramoto of product design in which nature and human activity are in harmony, and Teruhiro Yanagihara of space design in which you can feel the breath of nature.
By combining these creators' perspectives and sensibilities, the brand says it will rebuild the world unique to john masters organics and roll out creative work that embodies a new face of the brand.
Branding direction: Kaie Murakami (SIMONE)
He is the head of SIMONE, a group of branding professionals founded in 2003. He has worked with more than 350 companies in Japan and abroad, mainly in the fashion, beauty and luxury fields. In this project, he oversees brand strategy and creative work, and plays the role of leading the brand's sustainable growth toward a new era.
Product design: Jin Kuramoto (JIN KURAMOTO STUDIO)
After working at a Japanese home appliance maker, he opened "JIN KURAMOTO STUDIO" in 2008. With an approach that conveys a project's concept and story through clear forms, he is involved in design development across a wide range of genres, from furniture, home appliances and eyewear to automobiles. He is said to value a practical development process of repeated trial and error while touching materials directly.
Interior design: Teruhiro Yanagihara (Teruhiro Yanagihara Studio)
He makes comprehensive proposals including interior design, product design, brand creative direction and art direction. With a studio and gallery space, Vague, in Kobe and Arles, France, he handles projects that cross the boundaries of countries and cultures, based in Japan, France, the United Kingdom, Taiwan and the Netherlands.
