DECENCIA Inc., part of the POLA ORBIS Group, announced that it will hold the "Bi Switch ON Campaign" from Tuesday, September 1 to Sunday, October 11, 2026, in cooperation with beauty expert Mariko Ohno.
The campaign aims to revisit three kinds of "mottainai" (wasted opportunities) hidden in daily skincare and to offer a chance to find care that suits one's skin now.
Three "Mottainai" Moments in Skincare, Proposed by Beauty Expert Mariko Ohno
DECENCIA says the campaign came about because it sympathizes with Mariko Ohno's attitude of facing her own skin carefully and enjoying beauty while embracing the changes that come with age.
Ohno shares three "mottainai" points that are easy to overlook, and how to rethink them.
"What a waste not to start now!" The Importance of Aging Care
Mariko Ohno points to aging care (*1), which tends to be put off, as one of the "mottainai" things.
She started aging care in her thirties, and looking back she says that although she had preferred light care until then, "my skin at that time may have been dry."
"Skincare is about little things adding up, so the day you notice is the day to start," she says, speaking of the importance of daily accumulation.
*1 Care suited to one's age
"What a waste not to reconsider your care!" Choosing Items to Match Your Skin Condition
Ohno says that it is important to rethink the care you need now, according to your age, skin condition and the skin you want to achieve in your daily skincare.
"If you imagine the skin you want to have, the items you want now become clear," she says, adding that serums in particular are a "treat" that brings you closer to your ideal skin.
She says that sealing it with a cream on top locks that enjoyment into the skin.
"What a waste not to build a solid defense!" The Importance of a Healthy Skin Foundation
When skin concerns bother us, we are tempted to add more "offensive" items, but Ohno stresses that it is important to prepare the foundation of the skin first.
She says the most important thing in skincare is "a well-balanced stratum corneum," and that "having a stratum corneum of just the right thickness is the most basic and important thing."
She says that layering "offensive" care when the skin's foundation is not in order may keep you from enjoying your care as you would like, so protecting the skin's moisture and keeping it healthy is the first step toward enriching your daily skincare.
Skincare Tips and a Message from Mariko Ohno
In an interview with Mariko Ohno, she shared tips useful for daily care, such as "how to incorporate serums and creams," "what to value in daily skincare," and "basic skincare you can start today."
Details can be found on the special website.
Mariko Ohno views the signs of aging that appear as we grow older positively, as "meaning that you have become able to do care that gives you a real sense of results," and sends the message, "I hope you will face worries about change as one of the enjoyable parts too."
Mariko Ohno is a beauty expert born in 1979 who shares beauty knowledge on Instagram and YouTube and stays close to many women.
DECENCIA's Recommended Serums and Creams
DECENCIA offers creams featuring its proprietary technology "Vitacycle Veil®," which artificially recreates a healthy stratum corneum.
With this, it aims to bring the skin to a healthy state.
It also offers a lineup of three types of serums, for wrinkle improvement, brightening (*2) and prevention of rough skin, so you can choose according to the skin you want and your concerns.
*2 Suppressing the production of melanin to prevent dark spots and freckles
"Bi Switch ON Campaign" Details
In the "Bi Switch ON Campaign," eligible products are offered at up to 15% off.
Anyone who purchases eligible products during the campaign period will receive the "Mariko Ohno Special Interview Book."
This book introduces the skincare, habits and views on beauty that Ohno values.
Other benefits are also available, such as a trial pouch set of items recommended by Mariko Ohno with the purchase of eligible products, and an original spatula with the purchase of a serum and cream set.
Campaign period:
September 1 (Tuesday) to October 11 (Sunday), 2026
Eligible products:
Serums: DECENCIA Wrinkle O/L Concentrate, DECENCIA White F/L Concentrate, DECENCIA Moist S/C Concentrate
Creams: DECENCIA Cream, DECENCIA Decency Bright Lift Cream, DECENCIA White Spike-VC Cream
Details can be found on the special website.
Giveaway Campaign on DECENCIA's Official X (formerly Twitter)
In tandem with the "Bi Switch ON Campaign," DECENCIA's official X account will hold a campaign giving 5 people the "brightening (*2) care items" that Mariko Ohno recommends for skin affected by summer dryness.
Details are scheduled to be announced on the official X account at 18:00 on Tuesday, September 1, 2026.
*2 Suppressing the production of melanin to prevent dark spots and freckles
Sales Channels and About DECENCIA
DECENCIA products can be purchased through the following channels.
@cosme STORE (some stores) and FLAGSHIP
Some general online shopping sites
DECENCIA Inc. is a skincare brand for sensitive skin in the POLA ORBIS Group.
It develops products based on the quality standards of the POLA Chemical Industries research institute and its own knowledge of sensitive skin.
Out of a desire to "eliminate skin unfairness," it provides skincare that frees the hearts and skin of people who struggle with sensitive skin.
DECENCIA Customer Center TEL: 0120-714-115
