LANCÔME announced that actress Akari Takaishi, who serves as its Japan Ambassador, will appear in the new in-store visual for "Génifique Ultimate Serum" as the first Japanese person to do so.
The visual will be displayed at department stores nationwide starting Friday, September 4, 2026.
Akari Takaishi Appears in LANCÔME's "Génifique" In-Store Visual
In the new visual for "Génifique Ultimate Serum," Akari Takaishi expresses the refined beauty born from "continuing to restore oneself."
According to LANCÔME, this is the first time since the brand arrived in Japan in 1978 that a Japanese person has been featured in its in-store visual.
Akari Takaishi commented on appearing in the in-store visual: "I am very happy and honored to be featured in LANCÔME's in-store visual as the first Japanese person. Because I keep myself in balance every day with Génifique, my skin and heart stay moisturized, and I can be myself on any job. I am really looking forward to having many people see it in stores."
A Giveaway Campaign for a Chance to Win Akari Takaishi's Autograph
To commemorate the in-store visual, a giveaway campaign will offer a chance to win a signed shikishi board with Akari Takaishi's handwritten autograph and a full-size "Génifique Ultimate Serum 50mL."
In this campaign, 10 winners will be drawn from among those who purchase a Génifique series product during the campaign period and share their impressions or what they like about the product on X (formerly Twitter).
Campaign Overview
Entry period: Tuesday, September 1, 2026, 0:00 to Wednesday, September 30, 23:59
Winners announced: Mid-October
How to enter:
- Purchase any product from the Génifique series.
- Follow LANCÔME's official X account.
- Take a photo of the product you purchased.
- Post your impressions after use or what you like about the product on X with the hashtags "#PR" and the campaign's Japanese hashtag.
Eligible products: All products in the Génifique series
Génifique Ultimate Serum (30mL / 50mL / refill)
Génifique Ultimate Essence Lotion (100mL / 150mL)
Génifique Ultimate Eye Cream
Génifique Targeting Shot
Génifique Advanced Light Pearl
Génifique Advanced Bio-Cellulose Mask
*Kits that include a full-size product are also eligible. Trial kits containing only mini sizes are not eligible.
For details of the campaign, please see the LANCÔME official website.
LANCÔME Génifique campaign details
"Génifique Ultimate Serum" Product Information
"Génifique Ultimate Serum" is a serum that focuses on "the power to keep restoring oneself."
LANCÔME believes that, in the face of the external irritants and stress that skin encounters every day, skin has the power not only to return damage*¹ to zero but also to keep restoring itself toward "an ever more beautiful state." This product aims to support this "self-readjustment*²" of the skin.
*¹ Dryness
*² The power to look at oneself anew, restore balance once more, and move forward.
"Génifique Ultimate Serum," sold at official shops*³ in Japan, features a Japan-exclusive instantly penetrating*⁴ texture.
Except for its home country, France, LANCÔME has in Japan its only comprehensive base that has all the functions of "basic research," "applied research" and "product development," as well as a factory and research center. While building on cutting-edge technology developed globally, it is said to develop products suited to the delicate skin of Japanese people, Japan's hot and humid climate, and the textures preferred by Japanese people.
*³ Department stores nationwide, department store online sites, the LANCÔME official e-commerce site, the LANCÔME official shop on Rakuten Ichiba, the LANCÔME official shop on Amazon, @COSME, and semi-self-service shops
*⁴ Down to the stratum corneum
Product Lineup
Génifique Ultimate Serum (serum)
30mL ¥12,430 (tax included)
50mL ¥18,700 (tax included)
50mL refill ¥15,950 (tax included)
About LANCÔME
LANCÔME is one of the brands of the L'Oréal Group, the world's largest cosmetics company, and is known as a global luxury cosmetics brand.
Founded in 1935 by Armand Petitjean, it set out to convey the spirit of French elegance to the world. Since then, it has continued to innovate in skincare, makeup and fragrance, redefining beauty.
At the heart of the brand's philosophy is "Fearless Optimism," the courage to look ahead, believing in the future and forging one's own path. LANCÔME's mission is to combine scientific expertise with women's needs, helping all women shine with confidence and open up a happy future.
